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I'm Abbey Stanley, a creative and results-driven Social Media Manager with 3 years of experience blending creative content creation with strategic, data-led decision making. I’m passionate about building impactful online communities and translating brand vision into scroll-stopping content, working with brands to boost engagement and growth across platforms.…

Abbey Stanley

Content Creator, Video Editor, Social Media Manager, +5

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I'm Abbey Stanley, a creative and results-driven Social Media Manager with 3 years of experience blending creative content creation with strategic, data-led decision making. I’m passionate about building impactful online communities and translating brand vision into scroll-stopping content, working with brands to boost engagement and growth across platforms.…

Available to hire

I’m Abbey Stanley, a creative and results-driven Social Media Manager with 3 years of experience blending creative content creation with strategic, data-led decision making.

I’m passionate about building impactful online communities and translating brand vision into scroll-stopping content, working with brands to boost engagement and growth across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Creator & Social Media Manager at Immersify

July 31, 2023 - October 11, 2025

Collaborated with the social media manager to plan and execute the social media schedule and content creation; Conducted influencer research and outreach; Managed the brand ambassador programme; Managed community activations to support new product launches.

UGC Content Creator at Rugc by Abbey

May 1, 2024 - Present

Produced high-performing UGC content for brands including Nike, Fem Fresh, The Breath Co, and Finishing Touch Flawless. Negotiated and managed brand partnerships; Planned, scripted, shot, and edited polished video content tailored to brand goals; Transformed briefs into compelling on-brand visual narratives; Built a strong presence in the UGC creator community through active engagement and networking.

Social Media Manager at Totum

December 1, 2024 - October 11, 2025

Lead influencer campaigns, boosting referral traffic by 141%. Increased organic engagement by 300% across Instagram, TikTok, LinkedIn, and Facebook in 6 months. Produced video content generating 12M+ organic views. Managed end-to-end social content planning and scheduling. Created organic content with partner brands (Krispy Kreme, Café Nero, Revolution De Cuba, Samsung). Developed and implemented organic social strategies aligned with business KPIs. Tracked and reported monthly KPIs to guide strategy. Stayed ahead of platform trends and algorithm changes to inform content creation and engagement strategies.

Social Media Manager & Community Executive at Immersify

July 1, 2023 - October 11, 2025

Collaborated with the social media manager to plan and execute the social media schedule and content creation. Conducted influencer research and outreach. Managed the brand ambassador programme. Managed community activations to support new product launches.

UGC Content Creator at Rugc by Abbey

May 1, 2024 - Present

Produce high-performing UGC content for brands including Nioxin, Fem Fresh, The Breath Co, and Finishing Touch Flawless. Negotiated and managed brand partnerships. Plan, scripted, shot, and edited polished video content tailored to brand goals. Transformed briefs into compelling, on-brand visual narratives. Built a strong presence in the UGC creator community through active engagement and networking.

Social Media Manager & Content Creator at Lightbulb Media

February 1, 2025 - Present

Lead social media strategy and content creation for wellness, home décor, and events brands. Built and executed content calendars, produced engaging organic content, and managed influencer campaigns to boost brand reach and engagement. Drove performance gains, including a 141% increase in referral traffic and a 300% rise in organic engagement across Instagram, TikTok, LinkedIn, and Facebook. Collaborated with clients to tailor messaging and measure impact through analytics.

Content Creator / UGC Creator at UGC by Abbey

May 1, 2024 - Present

Produced high-performing UGC content for brand partners, planning, scripting, shooting, and editing videos to meet campaign goals. Negotiated and managed partnerships, delivering on-brand content that resonated with target audiences and supported product launches.

Social Media Manager at Immersify

July 1, 2023 - October 13, 2025

Led social media strategy and content development across Canva, CapCut, Hootsuite, and Excel. Created holistic organic strategies for multiple platforms, tracked KPIs, and produced monthly reports to optimize performance. Built communities and supported brand collaborations to drive campaign results.

Content & Social Media Manager at TOTUM

December 1, 2024 - October 13, 2025

Planned, scripted, shot, and edited on-brand video content; managed content calendars; coordinated influencer outreach and partnerships; produced compelling visuals and copy aligned with brand goals. Transformed briefs into persuasive, on-brand narratives and supported product launches.

Social Media Manager at Immersify

July 1, 2023 - October 13, 2025

Led influencer campaigns, boosted referral traffic by 141%; increased organic engagement by 300% across Instagram, TikTok, LinkedIn, and Facebook; produced video content generating 12M+ organic views; end-to-end content planning and scheduling; created organic content with partner brands; developed organic social strategies aligned with KPIs; tracked monthly KPIs and reported performance; collaborated with the social media manager and community executive to plan and execute social schedules and content creation.

UGC Content Creator at Immersify

July 1, 2023 - October 13, 2025

Produced high-performing UGC content for brands including Nioxin, Fem Fresh, The Breath Co, and Finishing Touch Flawless; negotiated and managed brand partnerships; planned, scripted, shot, and edited polished video content tailored to brand goals; transformed briefs into compelling, on-brand visual narratives; built a strong presence in the UGC creator community and supported new product launches.

UGC Creator at UGC by Abbey

May 1, 2024 - Present

Creating organic social content for brand collaborations; manage outreach, content planning and production for new product launches; continue to grow personal brand and online community.