I'm Muhammad Usama, a digital marketing expert with 3+ years of experience in creating, managing, and optimizing high-performing campaigns. I am skilled at boosting conversions through smart strategies, GTM, and GA4 tracking, with a strong focus on ROI-driven growth. I blend analytics with landing page optimization to drive real business results. Currently, I work as a Digital Marketer at Iconix (a digital marketing agency), collaborating with diverse clients across e-commerce and beyond to craft effective campaigns and scalable growth plans.

I'm Muhammad Usama, a digital marketing expert with 3+ years of experience in creating, managing, and optimizing high-performing campaigns. I am skilled at boosting conversions through smart strategies, GTM, and GA4 tracking, with a strong focus on ROI-driven growth. I blend analytics with landing page optimization to drive real business results. Currently, I work as a Digital Marketer at Iconix (a digital marketing agency), collaborating with diverse clients across e-commerce and beyond to craft effective campaigns and scalable growth plans.

Available to hire

I’m Muhammad Usama, a digital marketing expert with 3+ years of experience in creating, managing, and optimizing high-performing campaigns. I am skilled at boosting conversions through smart strategies, GTM, and GA4 tracking, with a strong focus on ROI-driven growth.

I blend analytics with landing page optimization to drive real business results. Currently, I work as a Digital Marketer at Iconix (a digital marketing agency), collaborating with diverse clients across e-commerce and beyond to craft effective campaigns and scalable growth plans.

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Language

English
Advanced
Urdu
Fluent

Work Experience

Digital Marketer at Tech Iconix
August 1, 2022 - Present
Managed multiple client accounts with a focus on lead generation and sales. Worked across industries including eCommerce, and developed strong expertise in campaign setup, optimization, and scaling strategies to maximize ROI. Led conversion tracking (GTM & GA4), landing page optimization, audience research, targeting, A/B testing & performance analysis to drive measurable business growth.
Digital Marketing & Campaign Management at Tech Iconix
August 1, 2022 - Present
Managed multiple client Google Ads and Facebook/Instagram (Meta) Ads campaigns with a focus on lead generation and sales. Implemented advanced conversion tracking using GTM and GA4, optimized landing pages, and conducted audience research, A/B testing, and performance analysis to maximize ROI.
Digital Marketer at Tech Iconix
August 1, 2022 - Present
Managed multiple client accounts with a focus on lead generation and sales across various industries, including e-commerce. Developed expertise in campaign setup, optimization, and scaling strategies to maximize ROI. Planned and executed Google Ads, Meta Ads campaigns, and landing page optimization with a strong emphasis on audience targeting, ad creatives, budget optimization, and performance analysis. Implemented conversion tracking using GTM and GA4, troubleshooting data accuracy issues and providing actionable insights. Drove client growth through lead generation strategies and robust performance measurement.
Digital Marketer at Iconix (Digital Marketing Agency)
August 1, 2022 - Present
Managed multiple client accounts with a focus on lead generation and sales. Worked across various industries including e-commerce. Developed and implemented end-to-end campaign setups, optimization, and scaling strategies to maximize ROI. Specialized in Google Ads, Meta Ads, GTM and GA4 tracking, and landing-page optimization to achieve measurable business growth.

Education

Diploma of Associate Engineer at Govt College of Technology, Taxila
January 1, 2013 - December 31, 2014
Intermediate at Urdu Govt College of Technology, Taxila
January 1, 2014 - December 31, 2017
Matriculation (Science) at Urdu Govt College of Technology, Taxila
January 11, 2030 - October 11, 2025
Matriculation (Science) at Rawalpindi
January 1, 2011 - January 1, 2013
Intermediate at Rawalpindi
January 1, 2013 - January 1, 2014
Diploma of Associate Engineer at Govt College of Technology, Taxila
January 1, 2014 - January 1, 2017
Diploma of Associate Engineer at Government College of Technology, Taxila
January 1, 2013 - January 1, 2017

Qualifications

Intermediate (Science)
January 1, 2013 - January 1, 2014
Matriculation (Science)
January 11, 2030 - October 11, 2025
Diploma of Associate Engineer
January 11, 2030 - October 11, 2025
Matriculation (Science)
January 11, 2030 - October 11, 2025
Diploma of Associate Engineer
January 11, 2030 - October 11, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet