Vaibhav Singh

Spearheaded the optimization and transformation of sales channels offline and ecommerce in India and global markets within two months; delivered 30% offline revenue growth in 3 months; achieved 6x ROAS on Brand.com and marketplaces; improved conversion rate from 1.5% to 3% and ATCR from 9% to 15%; increased AOV by 15%; integrated CRM, CLM, social, performance, and Brand.com for a unified growth approach; launched growth-hacking initiatives to enhance brand storytelling and customer engagement by 15%.

Spearheaded optimization of offline and ecommerce sales channels in India and global markets. Achieved 30% revenue growth in 3 months; Brand.com + Marketplace ROAS of 6x; online conversion improved from 1.5% to 3%; ATCR 9% to 15%; and CAC/AOV improvements. Optimized Brand P&L and contributed to higher CLTV. Drove growth through integrated CRM, CLM, Social, Performance, and Brand.com initiatives, and launched growth hacking campaigns via WhatsApp API, social gamification, and BTL activities to increase customer engagement by 15%.

Launched and scaled a new brand vertical to INR 200+ Cr in annual revenue; expanded to 210+ retail touchpoints in under 1.5 years; led growth, product and channel development across B2C and B2B, including institutional business; built a multi-channel content roadmap and a 30+ member content and digital marketing team; executed high-impact campaigns with regional/ Bollywood talent and optimized SEO, ROAS and CAC.