Director - Marketing (India & Global) at Being Human Clothing

Spearheaded the optimization and transformation of sales channels offline and ecommerce in India and global markets within two months; delivered 30% offline revenue growth in 3 months; achieved 6x ROAS on Brand.com and marketplaces; improved conversion rate from 1.5% to 3% and ATCR from 9% to 15%; increased AOV by 15%; integrated CRM, CLM, social, performance, and Brand.com for a unified growth approach; launched growth-hacking initiatives to enhance brand storytelling and customer engagement by 15%.

Head of Marketing & Digital at Reliance Retail (Avantra, Kalaniketan, VRK Silks & Heritage)

Launched and scaled a new brand vertical to INR 200+ Cr in annual revenue; expanded to 210+ retail touchpoints in under 1.5 years; led growth, product and channel development across B2C and B2B, including institutional business; built a multi-channel content roadmap and a 30+ member content and digital marketing team; executed high-impact campaigns with regional/ Bollywood talent and optimized SEO, ROAS and CAC.

Founder & Director at Cadre Labs & Innovations Private Limited

Advised 12+ brands across fashion, healthcare and hospitality to scale marketing interventions, build brands from ground up, and establish e-commerce & digital ecosystems with BI and SaaS integrations; led CMS implementations powering an e-commerce marketplace with 300+ partners; crafted content strategies driving 30% quarterly growth and 25% cost efficiency; developed B2B campaigns expanding partnerships and platform transactions by 40% in year one; designed customer storytelling programs and positioned clients as thought leaders in sustainability and digital commerce.

DGM & Head of Marketing & Digital at House of Anita Dongre (AND, GLOBAL DESI, GRASSROOT)

Managed content marketing and brand storytelling for a 700 Cr portfolio; collaborated with celebrities for mainline campaigns and influencer-led initiatives, boosting ROI by ~30%; led brand marketing funnel, digital & e-commerce optimization, PR, and content initiatives that grew social followers by 50% and e-commerce sales by 25%; launched the US flagship store in New York and expanded international brand awareness.

Lead & Sr. Manager, Brand Marketing & Communication at Raymond Limited

Drove 360-degree marketing for Raymond Made to Measure, Ethnix and Raymond Ready-to-Wear; developed campaigns to increase brand salience and recall; orchestrated TVCs, events, activations, digital content, engagement drives, and PR; increased online engagement by 35% and contributed to 12% YoY revenue growth; launched KHADI by Raymond with KVIC and forged partnerships with hotels to boost premium segment sales; delivered data-driven content initiatives improving digital PR and influencer-led campaigns by 35%.

Associate Marketing Manager at World Gold Council

Launched Azva jewellery, establishing brand identity across 130+ retail outlets; increased brand salience by 40% and revenue by 15%; improved digital campaign ROI by 25% through optimized content Marketing; led partnerships with India Bridal Fashion Week, Lakme Fashion Week and industry events; enhanced store audits and vendor associations; delivered narrative-rich content for new product launches.

Sr. Executive Marketing at Titan Company Limited (Tanishq)

Contributed to comprehensive 360-degree marketing initiatives across multiple campaigns and channels to strengthen brand relevance and jewelry sales; supported the brand’s growth through integrated media and experiential programs.

Sr. Executive Marketing at Prateek Lifestyle Limited

Implemented 360-degree marketing programs, store activations, and digital initiatives to drive brand growth and customer engagement.

Director - Marketing (India & Global) at Being Human Clothing

Spearheaded optimization of offline and ecommerce sales channels in India and global markets. Achieved 30% revenue growth in 3 months; Brand.com + Marketplace ROAS of 6x; online conversion improved from 1.5% to 3%; ATCR 9% to 15%; and CAC/AOV improvements. Optimized Brand P&L and contributed to higher CLTV. Drove growth through integrated CRM, CLM, Social, Performance, and Brand.com initiatives, and launched growth hacking campaigns via WhatsApp API, social gamification, and BTL activities to increase customer engagement by 15%.

Head of Marketing & Digital at Reliance Retail (Ava ntra, Kalaniketan, VRK Silks & Heritage)

Led the launch and growth of a new brand vertical, achieving INR 200+ Cr in annual revenue and expanding to 210+ retail touchpoints in under 1.5 years. Directed multi‑channel content marketing, built a 30+ member team, and executed campaigns with regional/Bollywood talent. Implemented SEO and performance marketing; optimized macro-to-micro funnel via consumer psychometrics; improved LTV and reduced CAC by ~30% after year one; enhanced ROAS and conversion rates.

Founder & Director at Cadre Labs & Innovations Private Limited

Founder & Director advising 12+ brands on scaling marketing interventions, building brands, and establishing e‑commerce ecosystems with BI, SaaS integrations, and channel optimization. Led CMS implementations for a marketplace with 300+ partners; crafted content strategies delivering 30% quarterly growth and 25% cost efficiency; developed B2B campaigns that increased platform transactions by 40% in year one; designed customer storytelling programs leveraging data insights for personalized engagement and social reach; positioned clients as thought leaders in sustainability and digital commerce.

DGM & Head of Marketing & Digital at House of Anita Dongre (AND, GLOBAL DESI, GRASSROOT)

Managed content marketing and brand storytelling for a 700 Cr portfolio; collaborated with Kareena Kapoor Khan and Kangana Ranaut for mainline campaigns; led brand, marketing funnel, digital & e‑commerce optimization, and PR. Increased social media followers by 50% and e‑commerce sales by 25%. Implemented influencer campaigns and ROI‑driven seasonal campaigns; launched the US flagship store in New York to expand international awareness; developed case studies and research to position the brand as an industry leader in sustainability.

Lead & Sr. Manager, Brand Marketing & Communication at Raymond Limited

Drove 360° marketing for Raymond Made to Measure, Ethnix & Raymond Ready to Wear across channels. Planned annual marketing calendar, developing shoots, creatives, and collaterals; conceptualized on‑ground properties and external partnerships. Launched KHADI by Raymond with KVIC, generating incremental revenue and modernizing brand architecture. Led sub‑brand introductions and campaigns that boosted revenue, online engagement by 35%, and influencer‑led digital PR.

Associate Marketing Manager at World Gold Council

Launched Azva, developing its brand identity and retail presence across 130+ outlets; increased brand salience by 40% and revenue by 15% through offline & digital collaborations. Improved digital campaign ROI by 25% via content marketing; organized large events and partnerships (e.g., India Bridal Fashion Week, Lakme Fashion Week) to boost customer acquisition and vendor relations.

Sr. Executive Marketing at Titan Company Limited (Tanishq)

Delivered 360 marketing initiatives across product categories with integrated campaigns spanning TV, events, digital, and PR; strengthened brand salience and drove sales through cohesive storytelling and channel mix.