Ruyu Yan

Digital Marketing Specialist at Shenzhen Tiaotiao Technology Co., Ltd. (Beijing Branch)

Contributed to managing an online store on Amazon’s U.S. marketplace as part of the swimwear portfolio team. Oversaw 20 product listings, generated $1.2M GMV in 2023. Led the launch of 8 new products, 3 of which became best sellers. Conducted competitor analysis, created optimized titles, bullet points, and descriptions based on product features and keywords. Monitored inventory levels and inbound shipments to ensure stock availability. Monitored weekly traffic and conversion data, improved listings through ads, images, and pricing adjustments. Implemented diverse ad strategies (SP/SB/SD), optimized bids, increased investment on high performing keywords, and added negatives. Ran time-specific campaigns and conducted A/B testing to identify better performing creatives.