Available to hire
I’m a results-driven performance marketing professional with 8+ years of experience in B2C and B2B marketing, focused on data-informed strategy, campaign optimization, and cross-channel execution.
I’ve led multi-market campaigns and collaborated with cross-functional teams to boost growth, profitability, and ROAS using tools like Google Ads, Meta Ads, LinkedIn, and advanced analytics.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Swedish
Advanced
Spanish; Castilian
Intermediate
German
Intermediate
Work Experience
Performance Marketing Specialist at Peak Ace AG
March 1, 2025 - PresentLed full-funnel performance marketing for international clients (CWS, Hilo); managed Google Ads for Airbnb across UK, Ireland and Sweden with a $3M+ monthly budget; scaled CWS ecommerce campaigns across six markets, including feed management; drove cross-market optimization and performance improvements.
Performance Marketing Specialist at Peak Ace AG
March 1, 2025 - PresentLed projects for major clients (CWS, Hilo), driving full-funnel strategy and execution across multiple international markets. Managed Google Ads accounts for Airbnb in the UK, Ireland, and Sweden with a combined budget of $3M+ per month, optimizing spend efficiency and campaign performance. Set up and scaled CWS eCommerce campaigns (including feed management) across six markets (DE, CH, AT, NL, BE, HU), significantly enhancing digital sales reach.
Marketing Manager at tink GmbH
July 1, 2023 - October 12, 2025Led localization and market-specific strategy for Swedish and Benelux regions; planned, managed, and optimized performance marketing channels including Google Ads, Meta Ads, and native ads; achieved 20% YoY growth with ~900% ROAS; developed automated reporting systems for comprehensive performance analysis and decision-making.
Marketing Manager at tink GmbH
July 1, 2023 - October 12, 2025Led localization and market-specific strategy for Swedish and Benelux regions, collaborating with creative and business development teams. Planned, managed, and optimized performance marketing channels including Google Ads, Meta Ads, and native ads. Achieved 20% YoY growth with ~900% ROAS through strategic campaign management. Developed automated reporting systems for comprehensive performance analysis and decision-making.
Digital Marketing Consultant at Self Employed
January 1, 2020 - PresentAssisted e-commerce clients with online performance marketing, developing tailored strategies and optimizing multi-channel campaigns.
Digital Marketing Consultant at Self Employed
January 1, 2020 - PresentAssisting e-commerce clients with online performance marketing.
Performance Marketing Specialist at Qliro Group AB
December 1, 2019 - October 12, 2025Managed and optimized online marketing budgets exceeding €100,000 per month; provided cross-functional support to enhance marketing for both retail and fintech verticals.
Performance Marketing Specialist at Qliro Group AB
December 1, 2019 - October 12, 2025Managed and optimized online marketing budgets exceeding €100,000 per month. Provided cross-functional support to enhance marketing efforts for both retail and fintech verticals.
Paid Media Specialist at House of Radon
January 1, 2018 - October 12, 2025Drove global B2B paid media campaigns for high-tech and durable goods industries, delivering a 15% increase in ROAS.
Paid Media Specialist at House of Radon
January 1, 2018 - October 12, 2025Drove global B2B paid media campaigns for high-tech and durable goods industries, delivering a 15% increase in ROAS.
Account Manager at Twigeo AB
June 1, 2017 - October 12, 2025Created and managed mobile user acquisition campaigns for international clients in the gaming, health, and travel industries.
Account Manager at Twigeo AB
June 1, 2017 - October 12, 2025Created and managed mobile user acquisition campaigns for international clients within the gaming, health, and travel industries.
Account Manager at Campanja AB
May 1, 2015 - October 12, 2025Oversaw Nordic PPC accounts and implemented internal bidding software specifications to achieve target KPIs; cooperated with clients to communicate account performance and engineer solutions to meet advertising goals.
Account Manager at Campanja AB
May 1, 2015 - October 12, 2025Oversaw Nordic clients’ PPC accounts and implemented internal bidding software specifications to achieve target KPIs. Cooperated with clients to communicate account performance and engineer solutions to meet advertising goals.
Online Marketing Manager at kaufDA – Bonial International GmbH
May 1, 2014 - October 12, 2025Implemented and optimized AdWords and Bing Ads PPC campaigns for the U.S. market; cooperated with sales to develop customized digital marketing plans for clients.
Online Marketing Manager at kaufDA – Bonial International GmbH
May 1, 2014 - October 12, 2025Implemented and optimized AdWords and Bing Ads PPC campaigns for the U.S. market. Cooperated with sales team to develop customized digital marketing plans for clients.
Education
MSc in Management at Stockholm School of Economics
September 1, 2015 - June 1, 2017Post-Graduate Certificate in e-Marketing at University of Virginia
January 1, 2013 - January 1, 2014BA in History at Williams College
September 1, 2007 - June 1, 2011MSc in Management at Stockholm School of Economics
September 1, 2015 - June 1, 2017Post-Graduate Certificate in e-Marketing at University of Virginia
January 1, 2013 - January 1, 2014BA in History at Williams College
September 1, 2007 - June 1, 2011Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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