Available to hire
I’m Muhammad Alallah, a performance marketing specialist with 3 years of experience driving measurable growth across e-commerce, mobile apps, and SaaS. I work hands-on with Google Ads, Meta, and TikTok ads—planning, testing, optimizing, and scaling campaigns to improve ROAS, reduce acquisition costs, and increase qualified installs and onboarding.
I’ve managed significant ad budgets (including $1,000,000+ and 250K+/month in GBP-equivalent budgets), built conversion tracking, and optimized campaigns using data-driven approaches like A/B testing and CPA/ROAS-focused strategies. From media planning to execution and measurement, I’m motivated by tangible results—delivering strong ROAS performance and large-scale outcomes such as millions of app installs and hundreds of thousands of student onboardings.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Paid Social Executive at Soar With Us
March 1, 2026 - PresentExecuted paid social advertising with campaign execution and performance optimization responsibilities. Supported scaling efforts using testing and structured optimization to improve results across platforms, with an emphasis on tracking and conversion outcomes.
Associate Performance Marketer at Sparkle Agency
September 2, 2025 - September 2, 2025Plan and execute paid campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads for mobile apps and SaaS/e-commerce. Implement GA4/GTM/Adjust/Firebase tracking. Coordinate content creation, copywriting, and video editing. Manage timelines and communications.
Performance Marketer at Nagwa LTD
August 5, 2025 - April 2, 2026Managed conversion-focused advertising campaigns with a strong focus on optimization and scaling. Handled monthly ad spend around 300K GBP, driving acquisitions and ROAS while working with on-target CPA goals. Worked across social and search platforms to improve performance through continuous testing and campaign adjustments.
Digital and Performance Marketer at Hulu Lak Business Solutions
July 2, 2025 - July 2, 2025Digital and Performance Marketing; Campaign planning; Google Ads, Meta Ads, TikTok Ads; Conversion tracking; Arabic native English Advanced (IELTS 8).
Growth Performance Marketer - Full-time at Nagwa Ltd
May 1, 2025 - May 1, 2025Performance marketing and media buying; Marketing strategy, analysis, and planning; Content creation, copywriting, and video editing; Project and business coordination; Budgeting.
Media Buyer / Digital Marketing Specialist at Budget Digital Marketing Agency
August 1, 2023 - May 1, 2025Managed and optimized performance campaigns for multiple e-commerce accounts, from strategy to execution across different industries. Delivered data-driven conversion campaigns focused on optimization and scaling. Managed over 250K ad spend budgets and maintained consistently strong ROAS outcomes (ROAS 9 and above).
Digital Advertising Performance Marketer at Giza-based digital marketing experience
August 1, 2023 - May 1, 2025Directed and managed performance advertising across Google Ads, Meta, and TikTok. Created and optimized media plans with conversion tracking, conducted testing and scaling activities, and improved campaign efficiency. Managed budgets exceeding $1,000,000, achieving about +50% ROAS while reducing cost per acquisition by ~25%. Delivered over 2 million app installs and 500,000+ student onboardings using Adjust MMP and conversion tracking.
Education
Bachelor of Computer Science at Cairo University
January 11, 2030 - October 12, 2025Bachelor of Computer Science at Cairo University
January 11, 2030 - October 12, 2025Bachelor of Computer Science at Cairo University
January 11, 2030 - October 12, 2025Bachelor of Computer Science at Cairo University
January 11, 2030 - October 12, 2025Bachelor of Computer Science at Cairo University
January 11, 2030 - November 14, 2025Wharton Business Foundations Professional Specialization at Wharton School, University of Pennsylvania
January 11, 2030 - November 14, 2025Bachelor of Computer Science at AUC University
January 1, 2023 - January 1, 2025Professional Specialization (Digital Marketing & E-commerce) at Wharton Business Foundation
January 1, 2023 - January 1, 2025Qualifications
Wharton Business Foundations Professional Specialization
January 11, 2030 - October 12, 2025Google Certificate
January 11, 2030 - October 12, 2025Digital Marketing & E-commerce
January 11, 2030 - October 12, 2025Growth Marketing Mastery
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 12, 2025Wharton Business Foundations Professional Specialization
January 11, 2030 - October 12, 2025Growth Marketing Mastery
January 11, 2030 - October 12, 2025Hive - Performance Marketing
January 11, 2030 - October 12, 2025Google Digital Marketing Certification
January 11, 2030 - October 12, 2025Wharton Business Foundations Professional Specialization
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 12, 2025Performance Marketing Mastery
January 11, 2030 - October 12, 2025Growth Hacking Certification
January 11, 2030 - October 12, 2025Wharton Business Foundations Professional Specialization
January 11, 2030 - November 14, 2025Google Ads Certification
January 11, 2030 - November 14, 2025Hive Performance Marketing Master
January 11, 2030 - November 14, 2025Growth Hack
January 11, 2030 - November 14, 2025Growth Hack Media Buyer and Planning (Growth Hack)
August 1, 2023 - January 1, 2024Hive Performance Marketing Mastery (Certificate)
August 1, 2023 - January 1, 2024Google Certificate
August 1, 2023 - January 1, 2024Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Computers & Electronics, Education, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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