I am a Creative Brand Director, Fine Artist and Professional Coach (ICF). I work internationally as a location-independent professional, developing creative brand concepts and go-to-market strategies while guiding cross-functional teams. I am also a self-employed visual artist and photographer, exploring migration, identity and belonging through ink painting, photography and conceptual practice, supported by research-informed residencies and lived experience across cultures.

Daria Huck

I am a Creative Brand Director, Fine Artist and Professional Coach (ICF). I work internationally as a location-independent professional, developing creative brand concepts and go-to-market strategies while guiding cross-functional teams. I am also a self-employed visual artist and photographer, exploring migration, identity and belonging through ink painting, photography and conceptual practice, supported by research-informed residencies and lived experience across cultures.

Available to hire

I am a Creative Brand Director, Fine Artist and Professional Coach (ICF). I work internationally as a location-independent professional, developing creative brand concepts and go-to-market strategies while guiding cross-functional teams.

I am also a self-employed visual artist and photographer, exploring migration, identity and belonging through ink painting, photography and conceptual practice, supported by research-informed residencies and lived experience across cultures.

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Language

English
Fluent
Russian
Fluent
German
Fluent
French
Beginner
Italian
Beginner
Polish
Beginner

Work Experience

Director | Head of Global Brand & Marketing at QIAGEN
January 1, 2018 - Present
Directed the global brand relaunch in direct collaboration with the C-suite; translated strategy into marketing and sales execution worldwide; creative leadership of international teams (graphic/web design, UX/UI, marketing)
Founder & Entrepreneur / Brand Strategist at REWILDING BRANDS
January 1, 2018 - Present
Creating authentic personal brands for individuals and start-ups; leading global brand strategy, marketing and communications; relaunching corporate websites; coordinating cross-border teams and large-scale events.
Brand Transformation Manager / Brand Identity Lead at Berner Group
January 1, 2016 - December 31, 2018
Brand transformation and new brand identity for global umbrella brand; developed cross-channel storytelling concepts; relaunched corporate website including creative leadership of design agencies
Visual Fine Artist & Photographer at Self-Employed
July 1, 2015 - Present
Visual artist working across ink painting, photography and conceptual practice; research-informed work shaped by cross-cultural study, residencies, and lived experience across cultures; exploring themes of migration, identity and belonging
Creative Consultant & Brand Strategist at Self-Employed
January 1, 2014 - Present
Develop creative brand concepts and go-to-market strategies; conduct brand identity audits with customer insights; consult mid-sized startups, NGOs and founders; creative leadership coaching (ICF) and cross-functional team training
Art Direction / Creative Director at SparkaSSE (Creative Agency)
January 1, 2012 - December 31, 2016
Art direction of video and photo productions, including storyboard, editing, casting; creative direction of visual content for online campaigns

Education

Executive Education in Strategic Brand Management at HBS Henley Business School
September 1, 2021 - December 1, 2022
Masters of Arts - Media, Political Communications & Culture Studies at St. Gallen SGMI Management Institute, Switzerland
January 1, 2010 - January 1, 2013
Bachelor of Arts - Media, Communications & Sociology at University of Duisburg-Essen
January 1, 2007 - January 1, 2010
Bachelor of Arts - Media, Communications & Sociology at University of Mannheim
January 1, 2007 - January 1, 2010
Bachelor of Arts at University of Duisburg-Essen
January 1, 2007 - December 31, 2010
Masters of Art - Media, Politics & Culture Studies at SGMI Management Institute, St. Gallen, Switzerland
January 1, 2010 - December 31, 2013
Executive Education in Creative Brand Management at Henley Business School
September 1, 2020 - December 31, 2022
First-Class Honors at University of Mannheim
January 1, 2007 - December 31, 2010

Qualifications

Bachelor of Arts - Media, Communications & Sociology
January 1, 2007 - January 1, 2010
Masters of Arts - Media, Political Communications & Culture Studies
January 1, 2010 - January 1, 2013
Executive Education in Strategic Brand Management
September 1, 2021 - December 1, 2022
Executive Education in Creative Brand Management
September 1, 2020 - December 31, 2022
Masters of Art - Media, Politics & Culture Studies
January 1, 2010 - December 31, 2013
Bachelor of Arts
January 1, 2007 - December 31, 2010
First-Class Honors
January 1, 2007 - December 31, 2010

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other, Healthcare, Life Sciences, Non-Profit Organization