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Hi, I’m J. Edward Airey, a dynamic Product Marketing Director focused on strategic marketing and brand development. I lead cross-functional teams to build integrated go-to-market strategies that drive pipeline growth and increase market presence. With over a decade of experience delivering sustained revenue growth and industry recognition for innovative marketing initiatives, I’m passionate about scaling businesses, boosting customer engagement, and elevating brand visibility. I’m excited to bring my strategic mindset and hands-on leadership to new challenges.…Hi, I’m J. Edward Airey, a dynamic Product Marketing Director focused on strategic marketing and brand development. I lead cross-functional teams to build integrated go-to-market strategies that drive pipeline growth and increase market presence. With over a decade of experience delivering sustained revenue growth and industry recognition for innovative marketing initiatives, I’m passionate about scaling businesses, boosting customer engagement, and elevating brand visibility. I’m excited to bring my strategic mindset and hands-on leadership to new challenges.

J. Edward Airey

Product Marketer, Creative Director, Growth Marketer, +2

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Hi, I’m J. Edward Airey, a dynamic Product Marketing Director focused on strategic marketing and brand development. I lead cross-functional teams to build integrated go-to-market strategies that drive pipeline growth and increase market presence. With over a decade of experience delivering sustained revenue growth and industry recognition for innovative marketing initiatives, I’m passionate about scaling businesses, boosting customer engagement, and elevating brand visibility. I’m excited to bring my strategic mindset and hands-on leadership to new challenges.…Hi, I’m J. Edward Airey, a dynamic Product Marketing Director focused on strategic marketing and brand development. I lead cross-functional teams to build integrated go-to-market strategies that drive pipeline growth and increase market presence. With over a decade of experience delivering sustained revenue growth and industry recognition for innovative marketing initiatives, I’m passionate about scaling businesses, boosting customer engagement, and elevating brand visibility. I’m excited to bring my strategic mindset and hands-on leadership to new challenges.

Available to hire

Hi, I’m J. Edward Airey, a dynamic Product Marketing Director focused on strategic marketing and brand development. I lead cross-functional teams to build integrated go-to-market strategies that drive pipeline growth and increase market presence.

With over a decade of experience delivering sustained revenue growth and industry recognition for innovative marketing initiatives, I’m passionate about scaling businesses, boosting customer engagement, and elevating brand visibility. I’m excited to bring my strategic mindset and hands-on leadership to new challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Strategic Marketing Consultant at EA Marketing Services

April 1, 2025 - Present

Facilitated organizational breakthroughs by dismantling traditional growth barriers and scaling businesses efficiently to capture new markets and customers. Specialized in devising integrated go-to-market strategies, curating content libraries, and innovative digital marketing tools. Cultivated robust analytics and media relations to enhance long-term partner relationships and ecosystem engagement.

Sr. Director, Marketing at OpenText / Micro Focus

March 1, 2025 - October 12, 2025

Led strategic marketing initiatives across Ontario, Canada, aligning marketing with enterprise software products and driving revenue growth. Engineered a comprehensive sales and marketing tech stack within a 90-day timeframe and formulated a cohesive brand and content strategy to elevate global awareness. Garnered recognition from industry analysts including AWS, Gartner, ESG, and Everest Group, and managed a $300 million maintenance revenue portfolio while delivering sustained double-digit growth across key software lines.

Strategic Marketing Consultant at EA Marketing Services

April 1, 2025 - Present

VP, Marketing & CMO at Averisource

March 1, 2025 - October 12, 2025

Engineered and executed a comprehensive sales and marketing tech stack and digital ecosystem within a 90-day timeframe. Formulated and initiated a cohesive brand and content strategy to elevate global awareness. Attained significant recognition from industry analysts including AWS, Gartner, ISG, ESG, and Everest Group. Created a dynamic modular content library aimed at engaging key personas throughout the digital buyer journey. Empowered both direct and partner sales channels to maximize reach and effectiveness.

Sr. Director, Marketing at Open Text / Micro Focus

October 1, 2023 - October 12, 2025

Spearheaded a growth-focused portfolio expansion across seven years in application development and modernization. Delivered seven consecutive years of sustained revenue growth across both new and established software products. Managed strategic alignment with a $300 million maintenance revenue operation. Executed sustained double-digit growth across key software lines with innovative marketing strategies. Consistently surpassed pipeline generation targets by over 150%.