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I am a creative and results-oriented digital marketing professional with over seven years of experience in performance marketing, content creation, and data-driven campaign execution across multiple digital channels. I excel at optimizing paid media, SEM, SEO, and social campaigns to boost brand awareness, generate leads, and drive conversions. I leverage tools like Google Analytics, CRM platforms, and Amazon Ads to inform strategy and enhance customer engagement. I enjoy producing brand-aligned content for Instagram, Facebook, and TikTok while staying ahead of evolving digital trends. Colleagues and clients know me for delivering measurable results through innovative strategies, clear communication, and the ability to manage multiple projects in fast-paced environments. In my roles, I combine strategic thinking with hands-on execution, collaborating across teams to optimize campaigns, report ROI, and uncover insights that inform marketing direction. I am passionate about helping brands connect with audiences in meaningful ways, and I continually refine my skills to stay at the forefront of digital marketing trends and technologies.…I am a creative and results-oriented digital marketing professional with over seven years of experience in performance marketing, content creation, and data-driven campaign execution across multiple digital channels. I excel at optimizing paid media, SEM, SEO, and social campaigns to boost brand awareness, generate leads, and drive conversions. I leverage tools like Google Analytics, CRM platforms, and Amazon Ads to inform strategy and enhance customer engagement. I enjoy producing brand-aligned content for Instagram, Facebook, and TikTok while staying ahead of evolving digital trends. Colleagues and clients know me for delivering measurable results through innovative strategies, clear communication, and the ability to manage multiple projects in fast-paced environments. In my roles, I combine strategic thinking with hands-on execution, collaborating across teams to optimize campaigns, report ROI, and uncover insights that inform marketing direction. I am passionate about helping brands connect with audiences in meaningful ways, and I continually refine my skills to stay at the forefront of digital marketing trends and technologies.

Nikita McDonald

Digital Marketer, Content Creator, Marketing Strategist, +2

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I am a creative and results-oriented digital marketing professional with over seven years of experience in performance marketing, content creation, and data-driven campaign execution across multiple digital channels. I excel at optimizing paid media, SEM, SEO, and social campaigns to boost brand awareness, generate leads, and drive conversions. I leverage tools like Google Analytics, CRM platforms, and Amazon Ads to inform strategy and enhance customer engagement. I enjoy producing brand-aligned content for Instagram, Facebook, and TikTok while staying ahead of evolving digital trends. Colleagues and clients know me for delivering measurable results through innovative strategies, clear communication, and the ability to manage multiple projects in fast-paced environments. In my roles, I combine strategic thinking with hands-on execution, collaborating across teams to optimize campaigns, report ROI, and uncover insights that inform marketing direction. I am passionate about helping brands connect with audiences in meaningful ways, and I continually refine my skills to stay at the forefront of digital marketing trends and technologies.…I am a creative and results-oriented digital marketing professional with over seven years of experience in performance marketing, content creation, and data-driven campaign execution across multiple digital channels. I excel at optimizing paid media, SEM, SEO, and social campaigns to boost brand awareness, generate leads, and drive conversions. I leverage tools like Google Analytics, CRM platforms, and Amazon Ads to inform strategy and enhance customer engagement. I enjoy producing brand-aligned content for Instagram, Facebook, and TikTok while staying ahead of evolving digital trends. Colleagues and clients know me for delivering measurable results through innovative strategies, clear communication, and the ability to manage multiple projects in fast-paced environments. In my roles, I combine strategic thinking with hands-on execution, collaborating across teams to optimize campaigns, report ROI, and uncover insights that inform marketing direction. I am passionate about helping brands connect with audiences in meaningful ways, and I continually refine my skills to stay at the forefront of digital marketing trends and technologies.

Available to hire

I am a creative and results-oriented digital marketing professional with over seven years of experience in performance marketing, content creation, and data-driven campaign execution across multiple digital channels. I excel at optimizing paid media, SEM, SEO, and social campaigns to boost brand awareness, generate leads, and drive conversions. I leverage tools like Google Analytics, CRM platforms, and Amazon Ads to inform strategy and enhance customer engagement. I enjoy producing brand-aligned content for Instagram, Facebook, and TikTok while staying ahead of evolving digital trends. Colleagues and clients know me for delivering measurable results through innovative strategies, clear communication, and the ability to manage multiple projects in fast-paced environments.

In my roles, I combine strategic thinking with hands-on execution, collaborating across teams to optimize campaigns, report ROI, and uncover insights that inform marketing direction. I am passionate about helping brands connect with audiences in meaningful ways, and I continually refine my skills to stay at the forefront of digital marketing trends and technologies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Administrator (Casual Contract) at DHL Express

February 28, 2025 - October 12, 2025

Contributed to digital platform initiatives using Power Apps, Power BI, and Power Automate; aided digitization of processes such as workplace inspections, 5S checklists, and GSOP inspections. Created and streamlined databases, restructured the company SharePoint, and provided data-driven insights to support marketing campaigns in the New Zealand market. Maintained accurate customer and campaign data across marketing systems with privacy compliance.

Digital Marketing Specialist (Casual Contract) at 818 One Truth

March 31, 2024 - October 12, 2025

Oversaw end-to-end Amazon account management, including product listings, inventory dispatch, restocking coordination, and advertising execution. Drove ongoing campaign optimization with bid management, creative testing, targeting refinements, and scheduling to improve efficiency. Developed and launched Google Shopping and Performance Max campaigns, leveraging analytics to enhance engagement and visibility across client accounts; performed market-specific targeting and optimization across regions.

Digital Marketplace Strategist at Export Accelerator

August 31, 2023 - October 12, 2025

Managed end-to-end Amazon operations for Australian and New Zealand clients (e.g., Partmaster/Chargemaster, 818 OneTruth, Dreamaker) including listings, inventory, restocking, and campaign creation/optimization. Developed and launched Google Shopping and Performance Max ads, identified performance gaps, and supported data-driven decision-making. Prepared and presented detailed performance reports in weekly/monthly/end-of-program reviews to ensure transparency and client alignment.

Performance Marketing Specialist at Cognizant

May 31, 2022 - October 12, 2025

Created, managed, and optimized Amazon Marketing Services (AMS) accounts; led daily campaign activations and optimizations. Developed and launched Google Search, Display, and Performance Max campaigns. Tracked and analyzed analytics to derive actionable insights on traffic and audience demographics, guiding future strategies. Produced performance reports and collaborated with cross-functional teams to manage brand reputation and expand digital footprint.

Social Media & Digital Content Executive at Omanta Scuba Diving Academy

May 31, 2020 - October 12, 2025

Managed email marketing campaigns and social media marketing, including Meta Ads (Facebook/Instagram) to drive engagement and conversions. Provided client support via phone and in-person interactions. Contributed to strengthening the organization’s digital presence through targeted marketing strategies and ongoing online engagement improvements.