Justyna Wilaszek

Program / Project Manager – AI, E-Commerce & Digital Transformation at JW L Consulting

Independent consultant focused on AI, e-commerce and digital transformation. Led program/project work streams, built agile roadmaps and drove cross-functional delivery. Implemented Looker dashboards and vendor management to deliver measurable outcomes for clients.

Program Manager at Remy Cointrau (France) – via ViSeo

Designed Akeneo PIM architecture (6,000+ SKUs) covering 16 brands. Delivered SEO roadmap across 16 country websites, increasing organic traffic YoY by 25%. Optimized paid campaigns and analytics, raising ROAS by 15%.

Data Consultant at Lacoste (Hong Kong) – via ViSeo

Built Looker dashboards consolidating APAC markets (Indonesia, Philippines, Thailand). Implemented GA4 and resolved tracking gaps, improving attribution accuracy by 20%. Delivered actionable insights to senior stakeholders driving marketing optimization.

Proxy Product Owner at IT Appareil (Hong Kong) – via ViSEO

Over-saw SFCC re-platforming; Built Akeneo PIM architecture for 1M SKUs. Managed backlog, user stories and QA; led Scrum team across PH/IN/SG.

Digital Project Manager at IFRC – Digital Projects

Digital project manager / consultant IT for international humanitarian organization; led cross-functional delivery, CRM and e-commerce related initiatives as part of digital transformation.

Independent Consultant at JWL Consulting

Independent consultant delivering CRM, marketing CRM, and AI/digital transformation projects for clients including Pernod Ricard (Hong Kong). Built dashboards and led cross-functional delivery using Jira/Confluence; implemented data-driven growth initiatives for APAC markets.

Digital Project Manager / IT Consultant at My-dress France

Led digital and IT projects for e-commerce platforms; delivered digital transformation initiatives and platform optimisations.

Program Manager (via Viséo) at Remy Cointreau

Designed Akeneo PIM architecture (6,000+ SKUs) covering 16 brands; delivered SEO roadmaps across 16 country websites; increased organic traffic by 25% YoY; optimized paid campaigns and analytics; ROAS up by 15%.

Data Consultant at Lacoste

Built Looker dashboards consolidating APAC markets (Indonesia, Philippines, Thailand); integrated GA4/Looker; improved attribution accuracy by 20%.

Proxy Product Owner at IT Apparel

Oversaw SFC re-platforming; built Akeneo PIM architecture for 1M SKUs; backlog, user stories, QA; led Scrum team (6 devs across PH/IN/ SG); reduced product enrichment cycle time by 30%.

Project Manager at Pyrex / Duralex

Delivered Shopify 2.0 migration for duralex.com; reduced page load time by 30%; lifted checkout conversion by 12%.

Web Project Manager at SAWI

Launched and managed web projects in Lausanne, Switzerland; led cross-functional delivery and digital marketing initiatives.

Program / Project Manager – AI, E-Commerce & Digital Transformation at JW L Consulting

Independent consultant focusing on CRM, e-commerce, AI-enabled digital transformation and cross-functional project delivery across European and Asian markets. Led cross-functional teams, vendor management, and data-driven initiatives; contributed to Shopify/SFCC migrations and PIM architecture projects.

Program Manager at Remy Cointreau

Designed and delivered a 16-brand PIM architecture and SEO roadmap across 16 country websites; optimized paid campaigns and analytics, improving ROAS; partnered with regional teams to drive digital growth.

Data Consultant at Lacoste (Hong Kong)

Built Looker dashboards consolidating APAC markets; integrated GA4 and resolved tracking gaps; provided actionable insights to senior stakeholders to drive marketing optimization.

Proxy Product Owner at IT Apparel (Hong Kong)

Oversaw SFCC re-platforming; designed AKeneo PIM architecture for 1+ SKU; managed backlog, user stories and QA; led a distributed Scrum team across PH/IN/SG; reduced product enrichment cycle-time by 30%.

Data Consultant at Lacoste

Built Looker dashboards consolidating APAC markets; integrated GA4 and BI tooling; improved attribution accuracy by 20%.

Program Manager at Pernod Ricard

Designed Akeneo PIM architecture covering 6,000+ SKUs; delivered SEO roadmap across 16 country websites; increased organic traffic YoY by ~25%.

Project Manager at Pyrex/Duralex

Delivered Shopify 2.0 migration for duralex.com; reduced page load time by 30% and lifted checkout conversion by 12%. Managed backlog with a squad of 3 developers; improved sprint delivery rate from 75% to 95%. Designed custom bundling & promotion features; introduced UAT/SIT governance, reducing post-release defects by 40%.