Chanika Hansani

Digital Marketing Executive at Cool Concept Trade Pvt Ltd (TEMU/TikTok E-Commerce)

Lead SEM, SEO and online media campaigns including display advertising and retargeting. Created optimized product listings with strategic keywords and high-quality images to boost visibility and sales. Analyzed campaign performance and managed listing optimization and inventory planning.

Digital Marketing Executive at CoolCep Trading Pvt Ltd

Lead SEM, SEO and online media campaigns including display advertising and retargeting. Implemented social media marketing and managing listings and inventory. Created optimized product listings with strategic keywords and high-quality images to improve visibility and sales.

Digital Marketing Executive (TEMU/TikTok) at Coolcept Trading Pvt Ltd

Lead SEM, SEO and online media campaigns including display advertising and retargeting. Applied problem-solving and graphic design skills to enhance store performance. Implemented social media marketing and managed listings and inventory. Created optimized product listings with strategic keywords and high-quality images to improve visibility and sales. Analyzed product performance metrics to optimize listings and manage inventory. Assisted customers by answering pre-sale questions and resolving after-sales issues to improve overall experience.

Digital Marketing Executive (TEMU/TikTok) at Coolcept Trading Pvt Ltd

Lead SEM, SEO and online media campaigns including display advertising and retargeting. Applied problem-solving and graphic design skills to enhance store performance. Implemented social media marketing and management of listings and inventory. Integrated Lingxing ERP with Seller Central for efficient order processing and timely shipments. Created optimized product listings with strategic keywords and high-quality images, improving visibility and sales. Analyzed product performance metrics to optimize listings and manage inventory effectively. Assisted customers by answering pre-sales questions and resolving after-sales issues, helping to improve their overall experience. Created customer service communications (Zenhan ces) for new offers related to the Genie app. Created agency briefs for TikTok campaigns and raised PSRs for marketing payments in WH24 system, diligently following up. Created Radio Endorsement Scripts and recorded commercial scripts for various campaigns. Created merch

Digital Marketing Intern at Dialog Axiata PLC (Dialog Digital Services, Fintech Marketing & Customer Life Cycle Management)

Developed and executed campaigns to drive traffic to the Genie app via retention and engagement platforms (CMS and CleverTap). Formulated CLM calendars, analyzed campaign performance, and coordinated daily with social media channels and vendors.

Marketing & Customer Life Cycle Management at Dialog Axiata PLC

Developed and executed campaigns to drive traffic to the Genie app through retention & engagement platforms such as CMS and CleverTap. Formulated CLM campaign calendars with respective offers for continuous customer engagement. Analyzed the performance of all campaigns and maintained daily/weekly/monthly usage data. Engaged with social media channels; created content, checked artwork and captions to drive brand awareness. Drafted content for campaigns in English & Sinhala. Handled vendor registrations and follow-up; created customer service communications (Zendesk) for new offers related to the Genie app. Drafted agency briefings for TikTok campaigns; raised POs for marketing payments in WH24 system; created radio endorsement scripts; built merchant profiles in Coupons control panel for the Coupons product.

Intern at Dialog Axiata PLC (Dialog Digital Services)

Fintech marketing & Customer Life Cycle Management. Developed and executed campaigns to drive traffic to the Genie app via retention and engagement platforms (CMS and CleverTap). Formulated CLM campaigns calendar with journey mapping and offers for continuous customer engagement. Analyzed campaign performance and provided insights; created content for social channels in English & Sinhala; assisted vendor registrations and agency briefs for TikTok campaigns; prepared payments requests and radio scripts; created merchant profiles in Coupon Control Panel.