LM

Lior Mey-Tal

Available to hire

I am a results-driven senior Growth & Performance Marketing Manager with 10+ years of experience scaling international B2B and B2C acquisition teams.

About

I am a results-driven senior Growth & Performance Marketing Manager with 10+ years of experience scaling international B2B and B2C acquisition teams. I have led multi-million-dollar budgets, built high-performing SEM and performance marketing teams, and delivered capital-efficient growth across diverse portfolios.

After a planned parental phase, I’m returning to a full-time senior role and am eager to drive ROI, growth, and cross-functional impact in a dynamic organization.

  • 18 years' experience
  • Joined October 2025

Languages

  • Hebrew (modern)Fluent
  • EnglishFluent
  • GermanBeginner

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Retail
  • Education
  • Telecommunications

More experts in Zurich, Switzerland

Work experience· 26 roles

Planned Parental PhaseNov 2024 – Dec 2025 · 1 yr 2 mos

Took an intentional parental phase with the birth of the second child while maintaining professional edge with select high-level strategic projects.

Head of SEM Growth · ExactiusJan 2024 – Oct 2025 · 1 yr 10 mos

Led an 11-person department and directly managed 2 team leads. Built and managed a 9-person international PPC team across global markets (Lead Gen, E-commerce, SaaS). Managed a monthly marketing budget of 4.8M USD. Developed playbooks for Google Ads and Bing Ads, and created cross-functional processes to improve impact and agility. Drove growth from $17M to $75M in the USA and from 0 to €90M in Europe; improved VC metrics by 15% for $100M+ companies and reduced CPA by 80% for startups. Led monthly business updates with CEOs, CFOs, CROs, and CMOs.

Senior SEM Marketing Manager · Mycleum GmbHJan 2024 – Present · 2 yrs 11 mos

Offers advanced digital marketing solutions for international SMBs. Established KPI-driven indicators, managed creative content across multiple channels, created a lead-generation tracking system, and optimized website design and content for UX and SEO.

Head of SEM Growth · ExactiusJan 2024 – Oct 2025 · 1 yr 10 mos
Senior SEM Marketing Manager · Mycleium GmbHJan 2024 – Present · 2 yrs 11 mos
Head of SEM Growth · ExactiusJan 2024 – Oct 2025 · 1 yr 10 mos
Senior SEM Marketing Manager · Mycle GmbHJan 2024 – Present · 2 yrs 11 mos
Google Performance Marketing (PPC) Team Leader · ExactiusMar 2020 – Sep 2021 · 1 yr 7 mos

Education· 8

MBA · Ben Gurion University of the Negev2013 – 2016
B.A. in Business Management with Finance emphasis · Ben Gurion University of the Negev2012 – 2014
MBA with finance emphasis · Ben-Gurion University of the Negev2013 – 2016
B.A. in Business Management with finance emphasis · Ben-Gurion University of the Negev2012 – 2014

Certifications and awards

C Permit2030 – 2025

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