Available to hire
I am a results-driven senior Growth & Performance Marketing Manager with 10+ years of experience scaling international B2B and B2C acquisition teams. I have led multi-million-dollar budgets, built high-performing SEM and performance marketing teams, and delivered capital-efficient growth across diverse portfolios.
After a planned parental phase, I’m returning to a full-time senior role and am eager to drive ROI, growth, and cross-functional impact in a dynamic organization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Hebrew (modern)
Fluent
English
Fluent
German
Beginner
Work Experience
Senior SEM Marketing Manager at Mycle GmbH
January 1, 2024 - PresentLead SEM strategy and execution, managing advanced digital marketing initiatives, budgets, and cross-cultural teams across international markets; defined KPIs and provided performance reporting to leadership.
Head of SEM Growth at Exactius
January 1, 2024 - October 12, 2025Led a department of 11; built and managed a 9-person international PPC team from scratch serving diverse industries (Lead Gen, E‑commerce, SaaS) in global markets; responsible for SEM strategy, budget planning and cross‑channel optimization.
Senior Programmatic Marketing Consultant - Project Work at GroupM
January 1, 2019 - October 12, 2025Implemented Google's latest best practices; optimized search, social and display campaigns; analyzed performance and provided insights to improve ROIs for client programs.
Client Success Manager, Flagship Accounts at Reach Local (Gannett Co., Inc)
January 1, 2019 - October 12, 2025Directed digital transformation for hundreds of SMBs; managed >$4M annual budget; collaborated with sales to refine tactics; drove ROI via Google Ads, Bing Ads, Facebook Ads and other channels; delivered performance reports.
Performance Marketing Account Manager & Analyst at Yellow Head
January 1, 2017 - October 12, 2025End-to-end management of international advertising campaigns; analyzed data using advanced statistical models; built cross-functional processes to improve impact and agility; collaborated with international teams.
Senior Technical Representative, Business Solutions Division at Bezeq International
January 1, 2013 - October 12, 2025Sales and technical support for enterprise clients; configured routers and firewalls; collaborated with IT, sales, customers and vendors; earned consistently high customer satisfaction.
Senior SEM Marketing Manager at Mycleium GmbH
January 1, 2024 - PresentSenior SEM Marketing Manager leading advanced digital marketing solutions for international SMBs; established key performance indicators to measure campaign success, developed content across multiple channels, created a lead generation tracking system, and optimized website design for UX and SEO to drive growth.
Head of SEM Growth at Exactius
January 1, 2024 - October 12, 2025Led a department of 11 and managed 2 team leads. Built and managed a 9-person international PPC team servicing diverse industries (Lead Gen, E-commerce, SaaS) across global markets. Scaled companies from $17M to $75M in the USA and from 0 to $90M in Europe; improved marketing mix and reduced CPA for startups; delivered monthly business updates with CEOs, CFOs, CROs, and CMOs.
Senior Programmatic Marketing Consultant - Project Work at GroupM
December 31, 2019 - October 12, 2025Worked with the Programmatic Operations team to implement Google’s latest best practices; contributed to strategic optimization, analysis of search, social, and display marketing campaigns.
Client Success Manager, Flagship Accounts, Partner Channel at Reach Local (subsidiary of Gannett Co., Inc.)
December 31, 2019 - October 12, 2025Drove digital transformation for hundreds of SMBs through innovative digital marketing strategies; directly managed over $4 million annual budget; collaborated with sales to refine tactics and drive ROI across account portfolios.
Performance Marketing Account Manager & Analyst at YellowHEAD
December 31, 2017 - October 12, 2025End-to-end ownership of large-scale international digital marketing campaigns; led data-driven optimizations and performance reporting for key accounts.
Senior Technical Representative, Business Solutions Division at Bezeq International
December 31, 2013 - October 12, 2025Sales and technical support to enterprise-level clients across public and private sectors; managed complex routers and firewall systems; collaborated with IT, sales, customers, and vendors.
Military Service at Israel Defense Forces (IDF)
December 31, 2008 - October 12, 2025Mandatory military service.
Senior SEM Marketing Manager at Mycleum GmbH
January 1, 2024 - PresentOffers advanced digital marketing solutions for international SMBs. Established KPI-driven indicators, managed creative content across multiple channels, created a lead-generation tracking system, and optimized website design and content for UX and SEO.
Head of SEM Growth at Exactius
January 1, 2024 - October 12, 2025Led an 11-person department and directly managed 2 team leads. Built and managed a 9-person international PPC team across global markets (Lead Gen, E-commerce, SaaS). Managed a monthly marketing budget of 4.8M USD. Developed playbooks for Google Ads and Bing Ads, and created cross-functional processes to improve impact and agility. Drove growth from $17M to $75M in the USA and from 0 to €90M in Europe; improved VC metrics by 15% for $100M+ companies and reduced CPA by 80% for startups. Led monthly business updates with CEOs, CFOs, CROs, and CMOs.
Senior Programmatic Marketing Consultant - Project Work at GroupM
December 31, 2019 - October 12, 2025Collaborated with the Programmatic Operations team to implement Google’s latest best practices and performed end-to-end optimization and analysis of Search, Social, and Display campaigns.
Client Success Manager, Flagship Accounts at Reach Local (a subsidiary of Gannett Co., Inc.)
December 31, 2019 - October 12, 2025Drove digital transformation for hundreds of SMBs with innovative marketing strategies. Directly managed over $4M in annual budget. Collaborated with sales to refine tactics using Google Ads, Bing Ads, and Facebook Ads, generating ROI growth and expanding account portfolios. Conducted data analysis and industry research and presented concise performance reports to top management.
Performance Marketing Account Manager & Analyst at YellowHEAD
December 31, 2017 - October 12, 2025End-to-end ownership and management of large-scale international digital marketing campaigns, including Google Ads across multiple markets and industries.
Senior Technical Representative, Business Solutions Division at Bezeq International
January 1, 2013 - October 12, 2025Managed and configured complex routers and firewall systems. Collaborated with IT, sales, customers, and vendors. Consistently received 'Excellent' ratings from customer surveys.
Software Implementation Specialist at Education Corps, Israel Defense Forces (IDF)
January 1, 2008 - October 12, 2025Software implementation specialist in the Education Corps, providing technical support and integration for enterprise-level deployments within the military.
Planned Parental Phase
November 1, 2024 - December 1, 2025Took an intentional parental phase with the birth of the second child while maintaining professional edge with select high-level strategic projects.
Head of SEM Growth at Exactius
March 1, 2020 - October 1, 2024Led and scaled an international SEM department of 12 employees, directed an annual performance marketing budget of $58M USD, and delivered hyper-growth and financial efficiency. Engineered strategies that grew revenues from $17M to $75M in 24 months (USA) and from 0 to $90M in 12 months (Europe). Optimized Variable Contribution Margin by 15% for enterprise-level organizations and reduced CPA by up to 80% for startups. Created standardized operational playbooks for Google and Bing Ads with AI-driven bidding and automated monitoring. Drove cross-functional improvements and maintained strong C-suite partnerships with monthly performance forecasts.
Google Performance Marketing (PPC) Team Leader at Exactius
March 1, 2020 - September 1, 2021Recruited, trained, and mentored a high-performing international team of 7 campaign managers. Directed an annual budget of $18M and led end-to-end SEM across Google and Bing (including Search, YouTube, Shopping) with early Performance Max adoption.
Client Success Manager, Flagship Accounts, Partner Channel at ReachLocal, subsidiary of Gannett Co., Inc
January 1, 2018 - April 1, 2019Led digital transformation for hundreds of SMBs by implementing innovative marketing strategies; directly managed an annual budget exceeding $4M, optimizing ROI across Google Ads, Bing Ads, and Facebook; conducted deep-dive data analysis and prepared performance reports for top management; supervised an offshore team of campaign analysts in India.
Performance Marketing Account Manager & Analyst, Google Adwords Team at YellowHEAD, Israel
May 1, 2016 - July 1, 2017End-to-end management of large-scale international campaigns across diverse industries; managed an annual budget of $3M+; consistently hit client KPIs (ROI, FTDs, CPI) and pioneered new BI reporting using data mining and multi-platform integration.
Senior Technical Representative, Business Solutions Division at Bezeq International
November 1, 2009 - June 1, 2013Provided technical sales and support to public and private enterprise clients; configured and managed complex router and firewall systems; collaborated with IT, sales, and management to deliver technical solutions.
Education
MBA at Ben Gurion University of the Negev
January 1, 2013 - January 1, 2016B.A. in Business Management with Finance emphasis at Ben Gurion University of the Negev
January 1, 2012 - January 1, 2014MBA with finance emphasis at Ben-Gurion University of the Negev
January 1, 2013 - January 1, 2016B.A. in Business Management with finance emphasis at Ben-Gurion University of the Negev
January 1, 2012 - January 1, 2014MBA in Finance at Ben-Gurion University of the Negev
January 1, 2013 - January 1, 2016BA in Business Management with Finance emphasis at Ben-Gurion University of the Negev
January 1, 2012 - January 1, 2014Research MBA at Ben Gurion University of the Negev, Israel
September 1, 2013 - August 1, 2016B.A. in Business Management with finance emphasis at Ben Gurion University of the Negev, Israel
September 1, 2012 - August 1, 2014Qualifications
C Permit
January 11, 2030 - October 12, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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