Chidera Ukairo

Search & Social Strategist – Permanent Full-Time at OMD Canada

Efficiently manage over $200K monthly ad spend across paid media activations. Plan, execute, and report on all areas of paid social campaigns for McDonald's Canada. Execute paid Google search campaigns for McDonald’s Canada, Disney+ and Mercedes-Benz through strategy recommendations on budgets and tactics; develop keywords and ad copy; build and launch campaigns; monitor budget pacing; optimize campaigns; provide reporting and analysis.

Search & Social Strategist at OMD CANADA

Plan, execute, and optimize paid social and paid search campaigns for McDonald’s Canada, Disney+ and Mercedes-Benz. Manage over $200K in monthly ad spend, provide strategy recommendations on budgets and tactics, develop keywords and ad copy, build and launch campaigns, monitor budget pacing, optimize performance, and deliver comprehensive reporting and analysis.

Junior Search & Social Specialist – Permanent Full-Time at OMD Canada

Effectively implemented and executed paid social campaigns for McDonalds Canada, including budget/tactics and ad placements; developed audience targeting; executing, managing, and optimizing campaigns across Meta, X (Twitter), TikTok, Snapchat, Pinterest, LinkedIn, and Reddit; weekly budget pacing; reporting and analysis on campaigns.

Junior Search & Social Specialist at OMD CANADA

Implemented and executed paid social campaigns across Meta, X (Twitter), TikTok, Snapchat, Pinterest, LinkedIn, and Reddit. Provided strategy recommendations on budgets, tactics and placements; developed audience targeting; managed and optimized campaigns; conducted weekly budget pacing; delivered reporting and analysis.

Ad Operations Coordinator – Permanent Full-Time at CAIRNS ONEIL

Used Adform to traffic, test, schedule, and organize digital ad campaigns for Fidelity Investments and Eastlink. Generated and issued client reports. Billing consolidation; assisted with troubleshooting ad data tracking.

Ad Operations Coordinator at CAIRNS ONEIL

Used Adform to traffic, test, schedule, and organize digital ad campaigns for Fidelity Investments and Eastlink. Generated client reports, handled billing consolidation, and assisted with troubleshooting ad data tracking.

Social Media Coordinator – Freelance at Trad Magazine

Researched and developed engaging content for Instagram. Wrote captions for Instagram posts while maintaining a unified brand voice. Created and implemented digital marketing strategies to increase growth on Instagram.

Social Media Co-ordinator at TRAD MAGAZINE

Researched and developed engaging content for Instagram; wrote captions maintaining a unified brand voice; created and implemented digital marketing strategies to grow Instagram presence.

Audiobook Marketer – Permanent Full-Time at ECW Press

Publicized audiobook titles to a specific list of audiobook review media contacts to drive traction and engagement. Wrote and distributed a quarterly newsletter to librarians, ensuring up-to-date details. Wrote and presented the monthly newsletter to consumers. Developed and integrated promotional campaigns and assets for social media accounts, leveraging Photoshop, Adobe Audition and After Effects. Successfully brought in over 20 new audiobook reviews from review journals and two Earphone awards.

Audiobook Marketer at ECW PRESS

Publicized audiobook titles to targeted media contacts to drive traction; wrote and distributed quarterly newsletters; developed promotional campaigns for social media; leveraged Photoshop, Audition and After Effects to create assets; secured significant media coverage including over 20 new audiobook reviews and two Earphones awards.

Editorial Coordinator – Permanent Full-Time at ECW Press

Successfully managed 20+ book projects, coordinating with the production, digital, and marketing departments at ECW Press, as well as authors, resulting in seamless execution. Provided leadership to a variety of freelancers, ensuring their work added value. Developed and delivered the ECW Press BIPOC mentorship program, managing critical details from inception to launch.

Editorial Coordinator at ECW PRESS

Managed 20+ book projects, coordinating timelines across production, digital, and marketing departments; led freelancing teams (editors, proofreaders, typesetters, indexers) to ensure quality delivery; developed and launched the ECW Press BIPOC mentorship program.

Editorial and Administrative Assistant – Permanent Full-Time at OWLKIDS

Wrote, fact-checked, copy-edited, and proofread content for Chirp, Chickadee and OWL magazines and OWLConnected blogs. Brainstormed new titles for Owlkids Books and assisted with evaluating manuscripts. Handled administrative functions, including awards/reviews database, seasonal award mailings, publicity, marketing and sales mailings. Oversaw operational aspects including tracking/shortlisting and updating award entries.