I am Ana Fernández González, a makeup artist and beauty professional focused on organic beauty, editorial looks, and brand storytelling. I bring a polished presence, a go-getter attitude, and a strong creative drive to deliver standout campaigns and editorial beauty looks. I have collaborated with publications and advertising campaigns, and I am proud to be recognized as a leading Spanish Bio Beauty professional makeup artist. My career spans retail operations, marketing, and art direction, including a stint as NARS Global Art Director’s personal assistant and an exclusive workshop with François Nars. I am passionate about holistic skincare, education, and wellness, and I thrive on turning concepts into cohesive visual storytelling across photography, fashion, and beauty across campaigns.

ANA FERNÁNDEZ GONZÁLEZ

I am Ana Fernández González, a makeup artist and beauty professional focused on organic beauty, editorial looks, and brand storytelling. I bring a polished presence, a go-getter attitude, and a strong creative drive to deliver standout campaigns and editorial beauty looks. I have collaborated with publications and advertising campaigns, and I am proud to be recognized as a leading Spanish Bio Beauty professional makeup artist. My career spans retail operations, marketing, and art direction, including a stint as NARS Global Art Director’s personal assistant and an exclusive workshop with François Nars. I am passionate about holistic skincare, education, and wellness, and I thrive on turning concepts into cohesive visual storytelling across photography, fashion, and beauty across campaigns.

Available to hire

I am Ana Fernández González, a makeup artist and beauty professional focused on organic beauty, editorial looks, and brand storytelling. I bring a polished presence, a go-getter attitude, and a strong creative drive to deliver standout campaigns and editorial beauty looks. I have collaborated with publications and advertising campaigns, and I am proud to be recognized as a leading Spanish Bio Beauty professional makeup artist.

My career spans retail operations, marketing, and art direction, including a stint as NARS Global Art Director’s personal assistant and an exclusive workshop with François Nars. I am passionate about holistic skincare, education, and wellness, and I thrive on turning concepts into cohesive visual storytelling across photography, fashion, and beauty across campaigns.

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Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Retail Operations & Creative Coordinator at Untouched World
December 1, 2024 - October 12, 2025
Coordinated and supervised the launch and reopening of a flagship retail store for a globally recognized brand. Led visual merchandising and store layout planning to ensure brand consistency and premium customer experience. Organized photoshoots and media interviews with stylists, influencers, and fashion magazines, ensuring cohesive brand presentation. Managed day-to-day operational setup including technical support, equipment performance checks, and visual display installation. Oversaw team training, onboarding, and workflows to align with brand standards and maintain operational excellence. Supervised store cleaning, setup, and quality control before opening, ensuring launch readiness. Acted as a liaison between creative, technical, and operational teams to deliver a seamless, high-impact brand experience.
Boutique Manager & Marketing Assistant at WE-AR
May 1, 2023 - October 12, 2025
Led and trained a team of full-time and part-time staff, monitoring performance. Implemented merchandising strategies for eye-catching product displays and analyzed KPIs to track trends. Orchestrated marketing initiatives and in-store promotions, resulting in increased sales and customer loyalty. Efficiently managed purchasing, sales, marketing, and customer account operations. Monitored daily cash discrepancies and inventory shrinkage.
Freelance Art Director at Madrid, Spain (Freelance)
June 1, 2018 - October 12, 2025
Developed and maintained creative visions for campaigns across various media as a fashion stylist. Provided fashion advice, coordinated outfits for photo shoots and films, and managed props and accessories. Collaborated with renowned entities including Eugenio Recuenco, WAD magazine, and MBFWM.

Education

Certificate in Naturopathy at Rey Juan Carlos University, Madrid
January 1, 2019 - October 12, 2025
Certificate I, Image Consultant at House of Colour, London
June 1, 2005 - October 12, 2025
Master of Arts, Stylist & Fashion Photography at IED, Madrid
July 1, 2004 - October 12, 2025
Bachelor of Arts, Graphic Design at University of Arts And Crafts, Salamanca
June 1, 2003 - October 12, 2025

Qualifications

Kobido Massage Therapist
January 11, 2030 - October 12, 2025
Naturopath
January 1, 2019 - October 12, 2025
Reiki III
January 11, 2030 - October 12, 2025
Image Advisor
June 1, 2005 - October 12, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Other