JD

Work experience· 18 roles

President · Know Your Cross, LLCJan 2014 – Present · 12 yrs 11 mos

Creator of SingleSource — Church Data Intelligence Platform: Led vision, development, and launch of SingleSource (www.singlesource.tech), a proprietary platform unifying data from Church Management Systems, giving platforms, attendance, social media, websites, and more into one view. Delivered real-time insights, AI-powered recommendations (Next Best Action), and automated actions to help churches shepherd intentionally. Oversaw research, business planning, strategy, tech implementation, and go-to-market strategy. Custom Digital Transformation for Faith-Based Organizations: Directed custom development and design of ministr Elife.org — a modern hub for faith communities — leading user research, process redesign, prototyping, development, and marketing. Data Strategy and Grant-Funding Enablement: Built custom databases and automated systems capturing critical program data. Boosted access with mobile apps and automated calling. Helped clients secure grants by aligning data with repo

President · Know Your Cross, LLCJan 2014 – Present · 12 yrs 11 mos

Led vision, development, and launch of SingleSource, a proprietary Church Data Intelligence Platform; delivered real-time insights, AI-powered recommendations (Next Best Action), and automated actions to shepherd churches intentionally. Oversaw research, business planning, strategy, tech implementation, and go-to-market strategy. Directed custom digital transformation for faith-based organizations (ministrElife.org), leading user research, prototyping, development, and marketing. Built custom databases and automated systems capturing critical program data to boost grant access. Designed integrated marketing campaigns for a large national non-profit, achieving attendance gains through coordinated digital outreach and traditional promotions.

Director of Marketing and Business Development · SEI, INFORMATION TECHNOLOGY SOLUTIONSDec 2013 – Oct 2025 · 11 yrs 11 mos

Led cross-functional project team in creating and executing the site plan for government e-commerce site, increased visibility and ease of ordering of IT hardware, software and services for procurement agents. Participated in a process improvement training and appraisal program to further enhance SEI processes; selected as facilitator to help guide process improvement across various divisions.

Principal Consultant, CROSS Marketing Division · SEI, INFORMATION TECHNOLOGY SOLUTIONSDec 2013 – Oct 2025 · 11 yrs 11 mos
Director of Marketing and Business Development · SEI, INFORMATION TECHNOLOGY SOLUTIONSDec 2013 – Oct 2025 · 11 yrs 11 mos
Principal Consultant, CROSS Marketing Division · SEI, INFORMATION TECHNOLOGY SOLUTIONSDec 2013 – Oct 2025 · 11 yrs 11 mos
National Account Executive, Oral-B · THE GILLETTE COMPANYDec 2002 – Oct 2025 · 22 yrs 11 mos
National Account Executive, Oral-B · The Gillette CompanyDec 2002 – Oct 2025 · 22 yrs 11 mos

Education· 12

Master of Strategic Communication · Columbia University2018
Digital Marketing · Kellogg University2020
Project Management Professional Coursework · Project Management Institute2013
CMMI for Services · Carnegie Mellon University2013

Certifications and awards· 8

Project Management Professional Coursework2013
CMMI for Services2013
Strategic Leadership for Women Program1996
PMI Project Management Professional Coursework2013

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