Available to hire
Hi, I’m Truong Le, a marketing, product management and digital solutions leader with two decades of global experience. I craft and implement integrated business strategies and go-to-market plans that drive growth. My hands-on, collaborative style builds trust with teammates and partners, and I enjoy creative problem-solving to connect brands with people.
I’m currently focusing on independent brand and marketing consulting while teaching yoga. I love helping wellness and lifestyle brands shape compelling narratives, and I bring a design-minded, results-driven approach to everything I do, from brand audits to GTM execution.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Vietnamese
Fluent
Japanese
Beginner
Work Experience
Independent Brand & Marketing Consultant at Self-employed / Independent
December 1, 2023 - PresentProviding strategic consulting services to wellness, lifestyle, and consumer sectors. Developing go-to-market strategies, messaging frameworks, and integrated marketing plans. Leading cross-functional initiatives with founders and in-house teams to deliver impactful business outcomes.
Freelance Yoga Teacher at Self-employed
December 1, 2023 - October 13, 2025Offering breath-led private and group classes designed to build strength, resilience, and mental balance. Teaching supports individuals in achieving physical, emotional, and mental wellbeing by meeting them where they are and guiding them toward greater self-awareness.
Head of Global Brand Marketing at Sea to Summit
December 1, 2023 - October 13, 2025Led global brand marketing for a premium outdoor gear manufacturer. Drove customer success, growth, and brand consistency; developed and executed go-to-market plans in collaboration with Design, Supply Chain, Sales, and Product Management; aligned with strategic goals and growth initiatives. Achievements included increased brand awareness, centralized global marketing functions, and launching new products.
Senior Product Owner, Global Marketing Operations – Digital Business Solutions (Japan & Germany) at Adidas Group
August 1, 2021 - October 13, 2025Managed and monitored regional go-to-market strategy and execution, ensuring alignment with global brand objectives and local market needs. Collaborated cross-functionally with Sales, Marketing, Product Management, and Supply Chain to drive integrated plans, systems, and processes. Served as a key stakeholder for Asia Pacific in demand management, storytelling, and guiding teams with clear requirements. Led and rolled out global go-to-market processes to improve efficiency and effectiveness.
Senior Manager, Global Corporate Marketing: Business Solutions (Japan) at Adidas Group
May 1, 2016 - October 13, 2025Led regional marketing initiatives for Japan; drove demand management, forecasting, and cross-functional alignment to meet financial targets. Implemented end-to-end marketing processes and supported product introductions.
Senior Regional Licensing & Product Manager (Non-Apparel Licensing) at Levi Strauss & Co.
December 31, 2004 - October 13, 2025Led licensing and product management for Asia Pacific (Singapore & Hong Kong), focusing on non-apparel licensing categories to grow brand revenue. Collaborated with licensees and distributors to formulate strategic plans and identify growth opportunities.
Regional Marketing Lead, Asia Pacific at Levi Strauss & Co.
June 1, 2005 - October 13, 2025Headed accessories and equipment business in Asia Pacific; developed market-right product programs and drove revenue growth through coordinated go-to-market plans across Product Management, Sales, and Retail.
Freelance Yoga Teacher at Self-employed
December 1, 2023 - PresentOffering breath-led private and group classes designed to build strength, resilience, and mental balance; meeting each student where they are and guiding them toward greater self-awareness and well-being.
Head of Global Brand Marketing at Sea to Summit
December 1, 2023 - October 13, 2025Focused on driving customer success, growth, and global brand consistency; formulated roadmaps and go-to-market plans; identified primary target consumers; developed and implemented targeted O2O strategies across retail, mobile, SEO, SEM, social media, and EDM; aligned and executed the global marketing plan with local teams; led the creative team and freelancers to develop on-brand campaigns, assets, and content; established scalable processes for B2B and B2C channels.
Global Marketing Operations – Digital Business Solutions (Japan & Germany) at Adidas Group
August 1, 2021 - October 13, 2025Managed and monitored regional go-to-market strategy and execution; collaborated cross-functionally with Sales, Marketing, Product Management, and Supply Chain to drive integrated plans, systems, and processes; led go-to-market rollouts and ensured alignment across markets; improved operational efficiency and reduced complexity.
Senior Product Owner at Adidas Group
August 1, 2021 - October 13, 2025Led ERP and digital platform initiatives; accelerated demand management processes; partnered with regional teams and global stakeholders to drive capability development and efficient collaboration with Sales and Product Management.
Senior Regional Licensing & Product Manager (Non-Apparel Licensing) at Levi Strauss & Co.
December 31, 2004 - October 13, 2025Led licensing business development, marketing, and strategic planning for non-apparel licensing across Singapore & Hong Kong; expanded licensing portfolio and opportunities, and built licensing strategies and relationships with licensees.
Regional Marketing Manager Asia Pacific (Singapore & Japan) at Levi Strauss & Co.
December 1, 2011 - October 13, 2025Led APAC marketing programs; partnered with Global Marketing to grow brand equity; developed regional go-to-market strategies; managed customer journeys, data, and campaign execution.
Senior Product Owner, Global Corporate Marketing (Japan) at Levi Strauss & Co.
May 1, 2016 - October 13, 2025Implemented integrated processes across Global Brand Marketing, Product Management, and Sales; delivered ERP and digital platform improvements; led cross-functional collaboration to harmonize processes and systems.
Senior Product Owner, Digital Business Solutions (Japan & Germany) at Levi Strauss & Co.
August 1, 2021 - October 13, 2025Led ERP deployment and digital platform initiatives across multiple regions; accelerated go-to-market processes and streamlined cross-functional collaboration; improved demand management.
Freelance Yoga Teacher
December 1, 2023 - PresentOff er breath-led private and group classes designed to build strength, resilience, and mental balance through adaptable, student-centered movement. Teaching supports individuals in achieving physical, emotional, and mental balance, meeting each student where they are and guiding toward greater self-awareness and wellbeing.
Head of Global Brand Marketing at Sea to Summit
December 1, 2023 - October 13, 2025Focused on driving customer success, growth, and global brand consistency; formed go-to-market plans in collaboration with Design, Supply Chain, Sales, and Product Management; identified primary target consumers; developed and implemented integrated go-to-market strategies; led creative and freelance teams to deliver on-brand campaigns.
Global Marketing Operations – Digital Business Solutions (Japan & Germany) at Adidas Group
August 1, 2021 - October 13, 2025Managed regional go-to-market strategy and execution; collaborated cross-functionally with Sales, Marketing, Product Management, and Supply Chain to drive integrated plans; led end-to-end go-to-market processes; implemented ERP SAP/AFS across multiple regions; facilitated cross-region collaboration to accelerate demand management and efficiency.
Senior Product Owner at Adidas Group
August 1, 2021 - October 13, 2025Led product development processes; drove integrated go-to-market rollouts; partnered with Global IT to support end-to-end business solutions; led timely delivery and cross-functional collaboration; contributed to strategy with cross-functional teams.
Senior Regional Licensing & Product Manager at Levi Strauss & Co., Asia Pacific Region
December 1, 2004 - October 13, 2025Spearheaded licensing and non-apparel product management; built strategic business plans with licensees and distributors; aligned with seasonal concepts through ongoing collaboration with Design and Development.
Regional Marketing Manager (Singapore & Hong Kong) – Levi's Asia Pacific at Levi Strauss & Co., Asia Pacific Region
December 1, 2011 - October 13, 2025Led Asia Pacific marketing for Singapore and Hong Kong; created market-right and price-relevant programs with partners; coordinated with Apparel and Footwear teams to deliver integrated product assortments; collaborated cross-functionally to drive demand and brand equity.
Regional Marketing Manager (Singapore & Hong Kong) – Levi's Asia Pacific at Levi Strauss & Co., Asia Pacific Region
December 1, 2000 - October 13, 2025Directed integrated marketing programs to build brand equity and regional growth; managed demand and collaborations with Sales and Retail.
Independent Brand & Marketing Consultant at Self-employed / Independent Brand & Marketing Consultancy
February 1, 2024 - PresentIndependent Brand & Marketing Consultant providing strategic guidance to wellness, lifestyle, and consumer sector clients; focuses on brand positioning, go-to-market planning, and cross-functional collaboration with design, supply chain, sales, and product management.
Freelance Yoga Teacher at Self-employed
December 1, 2023 - PresentOffering breath-led private and group yoga classes designed to build strength, resilience, and mental balance; teaches by meeting students where they are and guiding them toward greater self-awareness and wellbeing.
Senior Product Owner, Global Marketing Operations – Digital Business Solutions at Adidas Group
August 1, 2021 - October 13, 2025Led global marketing operations for Japan & Germany; drove integrated go-to-market plans with cross-functional teams; delivered end-to-end product and marketing solutions, enabling streamlined go-to-market activities and improved operational efficiency across regions.
Senior Regional Licensing & Product Manager at Levi Strauss & Co., Asia Pacific
December 31, 2004 - October 13, 2025Led licensing and product management for non-apparel categories across Asia Pacific; partnered with licensees and distributors to formulate strategic business plans and growth opportunities; aligned product briefs with seasonal concepts and development.
Regional Marketing Manager (Singapore & Hong Kong) at Levi Strauss & Co., Asia Pacific
December 31, 2000 - October 13, 2025Headed regional marketing initiatives for the Asia Pacific footprint; developed market-right and price-relevant product programs; collaborated with apparel and footwear teams to ensure cohesive regional campaigns and product offerings.
Regional Marketing Manager (Singapore & Japan) at Levi Strauss & Co., Asia Pacific
December 31, 2000 - October 13, 2025Led demand management across product management, sales and retail; drove forecast stability through a collaborative process with shared milestones, tools, systems and data.
Independent Brand & Marketing Consultant at Self-employed
February 1, 2024 - PresentProviding strategic consulting services to wellness, lifestyle and consumer sectors; helping clients improve brand positioning, align storytelling with business goals, and design integrated marketing plans across the customer journey. Focus areas include brand audits, competitive landscape analysis, journey mapping, go-to-market strategies, messaging frameworks, and cross-functional collaboration with founders and in-house teams to deliver insight-led initiatives.
Freelance Yoga Teacher at Self-employed
December 1, 2023 - PresentBreath-led private and group yoga classes designed to build strength, resilience, and mental focus; client-centred movement with adaptability to meet each student where they are, guiding toward greater self-awareness and wellbeing.
Head of Global Brand Marketing at Sea to Summit
December 1, 2023 - October 13, 2025Led global brand marketing to drive customer success, growth, and brand equity; developed roadmaps and go-to-market plans in collaboration with Design, Supply Chain, Sales and Product Management; defined target consumers, implemented O2O strategies, aligned global with regional marketing; led the creative function and external partners, and influenced decisions across product development, design and sales.
Senior Product Owner at Adidas Group
August 1, 2021 - October 13, 2025Global Marketing Operations – Digital Business Solutions (Japan & Germany); led regional go-to-market execution, cross-functional collaboration, demand management, and end-to-end business solutions; partnered with Global IT to support systems and processes; led seasonal rollouts and centralised global marketing function.
Global Corporate Marketing: Business Solutions (Japan) Senior Manager at Adidas Group
May 1, 2016 - October 13, 2025Partnered with Global to formulate strategies and roadmaps, providing end-to-end support to Product Marketing, Development, Design and Sales via integrated processes; led demand management with Product Management, Sales and Retail; achieved forecast stability and cost reductions; introduced 3D Merchandising solutions.
Region Asia Pacific Marketing: Product Management (Hong Kong & Japan) Senior Product Marketing Manager at Adidas Group
December 31, 2011 - October 13, 2025Headed accessories and equipment business across Asia Pacific; collaborated with Global, Markets and Distributors to formulate market-right and price-relevant product programs; managed design and development with regional teams; centralized assortment and contributed to revenue; partnered with Tokyo and Shanghai centers to streamline development and merchandising.
Senior Regional Licensing & Product Manager at Levi Strauss & Co.
December 31, 2004 - October 13, 2025Spearheaded business development, marketing and strategic planning for footwear, non-apparel, and kidswear under Levi’s and Dockers; collaborated with licensees and distributors to identify growth opportunities; ensured alignment with design and development; launched seasonal campaigns to promote non-apparel products.
Regional Marketing Manager at Levi Strauss & Co.
December 31, 2000 - October 13, 2025Directed regional marketing campaigns across Asia Pacific (Singapore & Japan); led local teams to align with global brand standards; enhanced online presence (levi.com) and corporate sponsorships; contributed to CSR initiatives and brand reputation.
Independent Brand & Marketing Consultant at Self-employed
February 1, 2024 - PresentProvide strategic consulting services to wellness, lifestyle, and consumer brands; conduct brand audits, competitive landscape analysis, and customer journey mapping; develop go-to-market strategies and messaging frameworks; collaborate cross-functionally to execute insight-led initiatives.
Freelance Yoga Teacher at Self-employed
December 1, 2023 - PresentOffer breath-led private and group classes designed to build strength, resilience, and mental focus; tailor sessions to each student and support overall wellbeing.
Head of Global Brand Marketing at Sea to Summit
December 31, 2023 - October 13, 2025Led global brand marketing strategy, go-to-market planning, and brand consistency; built brand playbook; managed a team; aligned with Sales, Design, Product Management and Supply Chain; launched new tents and camp kitchen lines.
Senior Product Owner, Global Marketing Operations – Digital Business Solutions (Japan & Germany) at Adidas Group
August 21, 2021 - October 13, 2025Directed regional go-to-market execution; collaborated across Sales, Marketing, Product, and Supply Chain; standardized demand management and end-to-end process improvements; led ERP-related initiatives and seasonal rollouts.
Senior Manager, Global Corporate Marketing: Business Solutions (Japan) at Adidas Group
May 31, 2016 - October 13, 2025Partnered with Global teams to formulate roadmaps and provide end-to-end marketing support; led demand management and data-integrated processes; implemented 3D merchandising solutions.
Senior Product Marketing Manager (Region Asia Pacific Marketing: Product Management, Hong Kong & Japan) at Adidas Group
December 31, 2011 - October 13, 2025Led accessories and equipment programs across Asia Pacific; defined demand management processes and regional product packaging; collaborated with global Design and Development centers.
Senior Regional Licensing & Product Manager (Non-Apparel Licensing) at Levi Strauss & Co., Asia Pacific Region
December 31, 2004 - October 13, 2025Spearheaded business development, marketing, and strategic planning for footwear, non-apparel, and kidswear licensing; partnered with licensees and distributors; expanded licensing portfolio and revenue.
Regional Marketing Manager (Asia Pacific) – Marketing (Singapore & Japan) at Levi Strauss & Co., Asia Pacific Region
December 31, 2000 - October 13, 2025Led regional marketing campaigns, PR, and brand programs; supported online presence and CSR initiatives; helped achieve top market share in jeanswear.
Education
Bachelor of Arts at Curtin University of Technology, Australia
January 1, 1992 - January 1, 1995Certificate of Secondary Education at Craigie Senior High School, Australia
January 1, 1987 - January 1, 1991Bachelor of Arts (Visual Communications and Multimedia Design) at Curtin University of Technology
January 1, 1992 - December 31, 1995Certificate of Secondary Education at Craigie Senior High School
January 1, 1987 - December 31, 1991Bachelor of Arts, Visual Communications and Multimedia Design at Curtin University of Technology
January 1, 1992 - January 1, 1995Certificate of Secondary Education at Craigie Senior High School
January 1, 1987 - January 1, 1991Bachelor of Arts, Visual Communications and Multimedia Design at Curtin University of Technology
January 1, 1992 - December 31, 1995Certificate of Secondary Education at Craigie Senior High School
January 1, 1987 - December 31, 1991Bachelor of Art at Curtin University of Technology, Australia
January 1, 1992 - January 1, 1995Certificate of Secondary Education at Craigie Senior High School, Australia
January 1, 1987 - December 31, 1991Bachelor of Art at Curtin University of Technology, Australia
January 1, 1992 - December 31, 1995Qualifications
Vice Chancellor's List Award
January 11, 2030 - October 13, 2025Bachelor of Arts (Visual Communications and Multimedia Design) - Curtin University of Technology
January 1, 1992 - December 31, 1995Vice Chancellor's List Award
January 11, 2030 - October 13, 2025Yoga Instructor Certification
January 11, 2030 - October 13, 2025Certified Yoga Instructor
January 11, 2030 - October 13, 2025Industry Experience
Professional Services, Media & Entertainment, Software & Internet, Retail, Other, Consumer Goods, Manufacturing, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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