I'm a Digital Marketing and Learning Specialist with 5+ years of experience developing and executing data-driven marketing strategies that strengthen brand visibility and audience engagement. I'm skilled at managing cross-channel campaigns, optimizing performance through analytics, and producing impactful digital content. I thrive in remote environments, collaborating with content, design, and leadership teams to deliver measurable business results. I’m known for combining creativity, strategic thinking, and a results-oriented approach to drive organizational growth.

Sarah E. Norman

I'm a Digital Marketing and Learning Specialist with 5+ years of experience developing and executing data-driven marketing strategies that strengthen brand visibility and audience engagement. I'm skilled at managing cross-channel campaigns, optimizing performance through analytics, and producing impactful digital content. I thrive in remote environments, collaborating with content, design, and leadership teams to deliver measurable business results. I’m known for combining creativity, strategic thinking, and a results-oriented approach to drive organizational growth.

Available to hire

I’m a Digital Marketing and Learning Specialist with 5+ years of experience developing and executing data-driven marketing strategies that strengthen brand visibility and audience engagement.

I’m skilled at managing cross-channel campaigns, optimizing performance through analytics, and producing impactful digital content. I thrive in remote environments, collaborating with content, design, and leadership teams to deliver measurable business results. I’m known for combining creativity, strategic thinking, and a results-oriented approach to drive organizational growth.

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Language

English
Fluent

Work Experience

Learning and Development Specialist / People Operations at Saga Education
May 1, 2023 - Present
Developed and executed digital campaigns to promote internal programs and initiatives across multiple channels. Partnered with content, design, and leadership teams to ensure alignment of messaging and brand strategy. Analyzed engagement data and campaign performance to inform strategic improvements. Managed end-to-end implementation of a learning platform, leveraging automation and analytics for optimized communication and reach. Produced targeted email and digital content to enhance engagement, awareness, and participation in organization-wide initiatives.
Social Media Strategist at Most Valuable Pets
July 1, 2024 - October 13, 2025
Designed and executed social media campaigns to drive customer engagement and brand growth, achieving a 43% increase in online interaction. Managed content creation and digital advertising across Facebook, Instagram, and Google. Used analytics tools to measure performance, identify trends, and refine campaign strategies for continuous improvement. Collaborated with stakeholders to ensure consistent brand voice and optimized marketing outcomes.
Training Development Specialist II / Human Resources at Kentucky Department of Education – Commonwealth of KY
May 1, 2023 - October 13, 2025
Created digital communication strategies and campaigns that aligned with departmental goals and increased internal engagement. Managed cross-functional collaboration for content creation, training promotion, and outreach initiatives. Developed data-driven reports and recommendations based on campaign analytics and performance metrics.
GED Program Coordinator / Education Department at Kentucky Department of Corrections – Commonwealth of KY
April 1, 2019 - October 13, 2025
Designed and distributed digital communication materials to promote statewide education programs. Improved program awareness and operational efficiency through data management and digital tools.
Remote Learning and Development Specialist / People Operations at Saga Education
May 1, 2023 - Present
Developed and executed digital campaigns to promote internal programs and initiatives across multiple channels. Partnered with content, design, and leadership teams to ensure alignment of messaging and brand strategy. Analyzed engagement data and campaign performance, providing insights that informed strategic improvements. Managed end-to-end implementation of a learning platform, leveraging automation and analytics for optimized communication and reach. Produced targeted email and digital content to enhance engagement, awareness, and participation in organization-wide initiatives.
Social Media Strategist at Most Valuable Pets
July 1, 2024 - October 13, 2025
Designed and executed social media campaigns to drive customer engagement and brand growth, achieving a 43% increase in online interaction. Managed content creation and digital advertising across Facebook, Instagram, and Google. Used analytics tools to measure performance, identify trends, and refine campaign strategies for continuous improvement. Collaborated with stakeholders to ensure consistent brand voice and optimized marketing outcomes.
Training Development Specialist II / Human Resources at Kentucky Department of Education – Commonwealth of KY
May 1, 2023 - October 13, 2025
Created digital communication strategies and campaigns that aligned with departmental goals and increased internal engagement. Managed cross-functional collaboration for content creation, training promotion, and outreach initiatives. Developed data-driven reports and recommendations based on campaign analytics and performance metrics.
GED Program Coordinator / Education Department at Kentucky Department of Corrections – Commonwealth of KY
April 1, 2019 - October 13, 2025
Designed and distributed digital communication materials to promote statewide education programs. Improved program awareness and operational efficiency through data management and digital tools.

Education

Bachelor of Arts in Criminal Justice, Minor in Business Administration at American Public University System
January 11, 2030 - June 1, 2015
Bachelor of Arts in Criminal Justice (Minor in Business Administration) at American Public University System
January 11, 2030 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Professional Services, Government