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I'm Kristiina Vahe-Salu, Tallinn-based communications professional with international experience in IT and e-commerce. I’m a communication lover, PR enthusiast, and social media aficionado with a knack for copywriting. I’ve led branding and marketing initiatives for top brands, handled external and internal communications, media relations, events, and content creation across Facebook, Instagram, YouTube, LinkedIn, and TikTok. I’m passionate about brand voice, strategic storytelling, and building strong cross-functional partnerships.…I'm Kristiina Vahe-Salu, Tallinn-based communications professional with international experience in IT and e-commerce. I’m a communication lover, PR enthusiast, and social media aficionado with a knack for copywriting. I’ve led branding and marketing initiatives for top brands, handled external and internal communications, media relations, events, and content creation across Facebook, Instagram, YouTube, LinkedIn, and TikTok. I’m passionate about brand voice, strategic storytelling, and building strong cross-functional partnerships.

Kristiina Vahe-Salu

Social Media Manager, Copywriter, PR Freelancer

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I'm Kristiina Vahe-Salu, Tallinn-based communications professional with international experience in IT and e-commerce. I’m a communication lover, PR enthusiast, and social media aficionado with a knack for copywriting. I’ve led branding and marketing initiatives for top brands, handled external and internal communications, media relations, events, and content creation across Facebook, Instagram, YouTube, LinkedIn, and TikTok. I’m passionate about brand voice, strategic storytelling, and building strong cross-functional partnerships.…I'm Kristiina Vahe-Salu, Tallinn-based communications professional with international experience in IT and e-commerce. I’m a communication lover, PR enthusiast, and social media aficionado with a knack for copywriting. I’ve led branding and marketing initiatives for top brands, handled external and internal communications, media relations, events, and content creation across Facebook, Instagram, YouTube, LinkedIn, and TikTok. I’m passionate about brand voice, strategic storytelling, and building strong cross-functional partnerships.

Available to hire

I’m Kristiina Vahe-Salu, Tallinn-based communications professional with international experience in IT and e-commerce. I’m a communication lover, PR enthusiast, and social media aficionado with a knack for copywriting.

I’ve led branding and marketing initiatives for top brands, handled external and internal communications, media relations, events, and content creation across Facebook, Instagram, YouTube, LinkedIn, and TikTok. I’m passionate about brand voice, strategic storytelling, and building strong cross-functional partnerships.

Skills

Branding

Copywriting

Brand Identity

Experience Level

Branding

Expert

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Estonian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Freelancer

January 1, 2017 - Present

PR, press releases, media relations, employer branding, brand visuals and tone of voice; social media management (Facebook, Instagram, YouTube, LinkedIn, TikTok); articles, blog posts, and post content; strategic internal and external communications.

Freelance PR / Media Relations at Independent

January 1, 2017 - Present

PR - press releases, media relations; employer branding; brand visuals and tone of voice; social media and content strategy.