I am a Digital Marketing Manager with 10+ years of experience leading digital marketing strategies to drive brand growth, engagement, and conversions. I specialize in SEO, social media marketing, content creation, and analytics, and I love turning data into action to deliver campaigns that boost visibility and ROI. I’ve built and led high-performing digital teams, launched multi-channel campaigns, and partnered with cross-functional teams to align marketing with business goals. I’m passionate about storytelling, optimizing lead quality, and delivering measurable results that matter to the business.

Misbah Amin

I am a Digital Marketing Manager with 10+ years of experience leading digital marketing strategies to drive brand growth, engagement, and conversions. I specialize in SEO, social media marketing, content creation, and analytics, and I love turning data into action to deliver campaigns that boost visibility and ROI. I’ve built and led high-performing digital teams, launched multi-channel campaigns, and partnered with cross-functional teams to align marketing with business goals. I’m passionate about storytelling, optimizing lead quality, and delivering measurable results that matter to the business.

Available to hire

I am a Digital Marketing Manager with 10+ years of experience leading digital marketing strategies to drive brand growth, engagement, and conversions. I specialize in SEO, social media marketing, content creation, and analytics, and I love turning data into action to deliver campaigns that boost visibility and ROI.
I’ve built and led high-performing digital teams, launched multi-channel campaigns, and partnered with cross-functional teams to align marketing with business goals. I’m passionate about storytelling, optimizing lead quality, and delivering measurable results that matter to the business.

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Experience Level

Language

English
Fluent

Work Experience

Digital Marketing Manager at Al Dhaheri International
October 1, 2024 - October 13, 2025
Established and led the digital marketing department, achieving a 114% ROI in Q1 2024 through Google Ads and performance marketing initiatives. Managed and optimized Google Ads campaigns (Search, Display, Performance Max), significantly reducing CPA while increasing conversions. Developed social media strategies that grew LinkedIn followers by 40% and spearheaded SEO efforts that boosted domain authority by 20% and improved local search rankings. Collaborated with international SEO and web development teams to implement SEO strategies and optimize website performance. Implemented a weekly newsletter to boost brand engagement and lead nurture, and supervised multi-channel campaigns across Instagram, Facebook, LinkedIn, and YouTube.
Digital Marketing Manager at Knight Castle Real Estate
November 1, 2024 - Present
Built and led a full-scale digital marketing strategy, aligning with business goals and revenue targets. Managed multi-channel campaigns (Google Ads, Meta Ads, email) achieving a 60% reduction in CPA and improved lead quality, while overseeing an annual marketing budget of $800,000. Drove organic growth on social platforms and coordinated influencer collaborations for reels and video content. Implemented Kommo CRM integration with landing pages and ad platforms, and introduced WhatsApp re-engagement flows to boost retention and response time. Mentored the social media team and steered content production to enhance brand visibility.
Assistant Manager Digital Marketing at Jon East Media
July 1, 2023 - October 13, 2025
Led digital strategy for 5X Sports, achieving a 30% reduction in CPA through targeted Google Ads campaigns and optimization of Meta Ads. Collaborated with influencers and content creators to boost brand visibility and engagement. Conducted in-depth SEO audits resulting in first-page rankings for key brand terms, and provided daily and weekly performance reports to the COO. Managed third-party vendors and ensured timely delivery of creative assets and campaign materials; supported sales initiatives to drive performance.
Social Media Manager at Web Devoppia
June 1, 2022 - October 13, 2025
Designed and executed comprehensive digital marketing strategies across Google Ads, SEO, and social media, driving a 50% increase in client leads. Implemented growth-hacking techniques to lift website traffic by 40% and led a cross-functional team to integrate Google Analytics, optimizing lead conversions. Achieved top rankings on multiple SEO projects, contributing to higher client satisfaction and retention.
Social Media Marketer at DIGITAL MANTRA 360
April 1, 2021 - October 13, 2025
Managed client social media accounts and paid campaigns, boosting engagement and conversions by 20%. Analyzed campaign performance to refine strategies and deliver improved ROI. Specialized in lead generation for real estate projects, driving online sales and expanding brand visibility across channels.
Digital Marketing Manager at Andy Birds
January 31, 2018 - October 13, 2025
Launched and managed Google Ads and social media lead generation campaigns to drive customer acquisition and brand awareness. Conducted on-page and off-page SEO, improving rankings and organic traffic. Initiated lead generation campaigns across Google Ads, achieving a significant increase in qualified leads and lowering cost-per-lead by 25%.
Team Leader - Sales / Digital Marketer at M & M WEB SOLUTIONS
May 1, 2020 - October 13, 2025
Led digital marketing operations including Google Ads management, on-page and off-page SEO, and lead generation campaigns. Improved organic traffic by 15% and enhanced keyword rankings. Built content strategies for social media that boosted engagement and contributed to overall sales performance.
Freelancer (Lead Generation) at Zameen.com
May 1, 2022 - October 13, 2025
Freelance lead-generation work for a Pakistani real estate platform, conducting targeted campaigns and outreach to identify warm leads and nurture prospects.
Digital Marketing Manager at Ethics Immigration Consultants
January 31, 2023 - October 13, 2025
Handled digital marketing strategy for immigration consultancy, focusing on lead generation, branding, and channel optimization. Coordinated with teams to improve conversions and campaign efficiency.
Digital Marketing Specialist at Fairmont Immigration
November 30, 2022 - October 13, 2025
Managed digital marketing efforts for an immigration consultancy, delivering targeted campaigns and improved online visibility across key channels during a 3-month engagement.
Digital Marketing Manager at Knight Castle Real Estate
November 1, 2024 - Present
Leading the digital marketing function for Knight Castle Real Estate, overseeing multi-channel campaigns, social media, SEO, and CRM integration to drive brand awareness, lead generation, and ROI.
Digital Marketing Manager at Al Dhaheri International
October 1, 2024 - October 13, 2025
Established and led the digital marketing department; implemented Google Ads and performance marketing initiatives achieving ROI growth; optimized campaigns reducing CPA and boosting conversions; built SEO roadmap and CRM integrations; launched weekly newsletters; grew organic traffic and domain authority; improved lead quality and ROI; managed an annual marketing budget of around $800,000.
Assistant Manager Digital Marketing at Jon East Media
July 1, 2023 - October 13, 2025
Led the digital strategy for 5X Sports; delivered a 30% reduction in CPA through targeted Google Ads campaigns. Collaborated with influencers, conducted SEO audits, and achieved first-page rankings for key brand terms. Reduced CPA through Meta Ads optimization and provided daily/weekly performance reports to the COO. Managed third-party vendors and campaign assets.
Digital Marketing Manager at Ethics Immigration Consultants
January 1, 2023 - October 13, 2025
Managed digital campaigns and lead generation; oversaw social media, content creation, and CRM-driven engagement.
Digital Marketing Specialist at Fairmont Immigration
November 1, 2022 - October 13, 2025
Executed digital marketing campaigns; improved ROI and brand visibility; collaborated with teams to optimize messaging and channels.
Freelancer (Lead Generation) at Zameen.com
May 1, 2022 - October 13, 2025
Freelance lead generation for real estate projects across multiple campaigns; supported lead nurturing and conversion efforts.
Social Media Manager at Web Devoppia
June 1, 2022 - October 13, 2025
Designed and executed digital marketing strategies across Google Ads, SEO, and social media; increased client leads by 50%; improved website traffic by 40%; integrated Google Analytics.
Social Media Marketer at DIGITAL MANTRA 360
April 1, 2021 - October 13, 2025
Managed client social media accounts; ran paid campaigns increasing engagement and conversions by 20%; led lead generation for real estate; drove online sales growth; built robust brand presence across channels.
Digital Marketing Manager at Andy Birds
January 1, 2018 - October 13, 2025
Launched and managed Google Ads and social media lead generation campaigns; conducted on-page and off-page SEO; developed content strategies; achieved lower CPL and increased organic traffic.
Team Leader - Sales / Digital Marketer at M & M WEB SOLUTIONS
May 1, 2020 - October 13, 2025
Launched and managed Google Ads and SEO campaigns; led lead generation initiatives; improved organic traffic and engagement; contributed to a multi-channel marketing strategy.

Education

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Qualifications

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Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet