Available to hire
I’m John Eriksson, a senior manager and expert in digital analytics and marketing. I bring CMO-level insight and management consulting experience to help organizations grow, using technologies like Google Analytics, SQL, Looker, Google Tag Manager, Incremental Testing and Marketing Mix Modeling on a daily basis. My focus is on turning data into actionable growth strategies for both B2B and B2C contexts.
Over the years I have led analytics reorganizations and MarTech enablement across banks, telecoms, SaaS and consumer brands, partnering with executives to craft data-driven strategies and measurable outcomes. I thrive in fast-paced environments where cross-functional collaboration and clear measurement are key to success.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Swedish
Fluent
English
Fluent
French
Beginner
Work Experience
Senior Analytics & Business Tech Consultant at AUX Consulting
December 1, 2020 - PresentMartech audit and target state at a B2B construction company; Head of Analytics at Fieldstream AI; Advanced media measurement at a telecom; Team lead in web analytics at a large bank; Senior martech expert at an insurance company; Senior web- and digital media expert at a B2C finance company.
Senior Expert at Autopista
April 30, 2023 - October 13, 2025CMO at a B2B SaaS scaleup; Analytics and BI manager at a B2C e-commerce.
Senior Expert at Curamando
December 31, 2020 - October 13, 2025Analytics reorganization project at a national gambling company; Marketing digitalization project at a B2C finance company; Data platform rollout at a B2C food retailer; Data platform rollout at a telecom company; MarTech data enablement project at a pharmacy.
Digital Director at PHD Sweden (part of Omnicom Media Group)
June 30, 2018 - October 13, 2025Client manager for local, Nordic and global brands. Expert in brand growth strategies and the strategic roles of media channels. Senior expert in SEM/SEO, Web Analytics, Data Blending and Business Intelligence. Managed a team of five SEM/SEO and Web Analytics specialists.
Chief Marketing Officer at Offerta AB
May 31, 2012 - October 13, 2025Responsible for online marketing and growth hacking activities like SEM/SEO, Social Media, E-mail CRM and Affiliate Partnerships. Web Analytics. Site and E-mail Conversion Optimization. Management team member.
Online Marketing Specialist at Come&Stay
May 31, 2009 - October 13, 2025Market planning, technical sales support, campaign development, testing and analytics. E-mail and mobile campaign specialist.
Web Developer at Futurniture AB
November 30, 2005 - October 13, 2025Interaction designer for large web projects like Ikea.se and Regeringen.se.
Web Development Consultant at Ericsson
September 30, 2004 - October 13, 2025Front end development using HTML, CSS and Javascript in IBM WebSphere.
Web Engineer Consultant at Microsoft
April 30, 2003 - October 13, 2025Front end development in Visual Studio. HTML, Javascript, XML, .net.
Creative Intern at The Bomstein Agency
June 30, 1997 - October 13, 2025Design and photo studio assistant.
Senior Analytics & Business Tech Consultant at AUX Consulting
December 1, 2020 - PresentLed Martech audits and target-state definitions for B2B clients; served as Head of Analytics at Fieldstream AI (Marketing Mix Modelling); delivered advanced media measurement for telecom clients; acted as team lead for web analytics at a large bank; provided senior MarTech guidance for an insurance company; advised on web and digital media strategies for a B2C finance company.
Senior Expert at Autopista
April 1, 2023 - October 13, 2025CMO at a B2B SaaS scaleup; Analytics and BI manager at a B2C e-commerce business.
Senior Expert at Curamando
December 1, 2020 - October 13, 2025Analytics reorganization project at a national gambling company; marketing digitalization project at a B2C finance company; data platform rollout projects at a B2C food retailer, a telecom, and a pharmacy; MarTech data enablement.
Digital Director at PHD Sweden (part of Omnicom Media Group)
August 1, 2015 - October 13, 2025Digital Director managing local, Nordic and global brand work; expert in brand growth strategies and the strategic roles of media channels; senior in SEM/SEO, Web Analytics, Data Blending and BI; led a team of five SEM/SEO and Web Analytics specialists.
Chief Marketing Officer at Offerta AB
May 1, 2012 - October 13, 2025Responsible for online marketing and growth hacking activities including SEM/SEO, Social Media, email CRM and Affiliate Partnerships; Web Analytics; Site and Email CRO; member of management team.
Online Marketing Specialist at Come&Stay
May 1, 2009 - October 13, 2025Market planning, technical sales support, campaign development, testing and analytics; email and mobile campaign specialist.
Web Developer at Fut Furniture AB
November 1, 2005 - October 13, 2025Interaction designer on large web projects like Ikea.se and Regeringen.se.
Web Development Consultant at Ericsson
September 1, 2004 - October 13, 2025Front end development in IBM Web Sphere.
Web Engineer Consultant at Microsoft
April 1, 2003 - October 13, 2025Front end development in Visual Studio; HTML, Javascript, XML, .NET.
Creative Intern at The Bomstein Agency
June 1, 1997 - October 13, 2025Design and photo studio internship; Photoshop and various Adobe software.
Senior Analytics & Business Tech Consultant at AUX Consulting
December 1, 2020 - PresentMartech audit and target state; Head of Analytics at Fieldstream AI; advanced media measurement at telecom; team lead in web analytics at a large bank; senior MarTech expert at an insurance company; senior web- and digital media expert at a B2C finance company.
Senior Expert at Autopista
April 30, 2023 - October 13, 2025CMO at a B2B SaaS scaleup; Analytics and BI manager at a B2C e-commerce.
Senior Expert at Curamando
December 31, 2020 - October 13, 2025Analytics reorganization project at a national gambling company; marketing digitalization; data platform rollout at a B2C food retailer; data platform rollout at a telecom company; MarTech data enablement project at a pharmacy.
Digital Director at PHD Sweden (part of Omnicom Media Group)
August 31, 2015 - October 13, 2025Client manager for local, Nordic and global brands; expert in brand growth strategies and the strategic roles of media channels; senior expert in SEM/SEO, Web Analytics, Data Blending and BI; managed a team of five SEM/SEO and Web Analytics specialists.
Chief Marketing Officer at Offerta AB
May 31, 2012 - October 13, 2025Responsible for online marketing and growth hacking activities like SEM/SEO, Social Media, E-mail CRM and Affiliate Partnerships; Web Analytics; Site and E-mail Conversion Optimization; member of management team.
Online Marketing Specialist at Come&Stay
May 31, 2009 - October 13, 2025Market planning, technical sales support, campaign development, testing and analytics; E-mail and mobile campaign specialist.
Web Developer at FutFurniture AB
November 30, 2005 - October 13, 2025Interaction designer for large web projects like IKEA.se and Regeringen.se.
Web Development Consultant at Ericsson
September 30, 2004 - October 13, 2025Front end development using HTML, CSS and Javascript in IBM Web Sphere.
Web Engineer Consultant at Microsoft
April 30, 2003 - October 13, 2025Front end development in Visual Studio. HTML, Javascript, XML, .net.
Creative Intern at The Bomstein Agency
June 30, 1997 - October 13, 2025Design and photo studio internship; Photoshop and various Adobe software.
Senior Analytics & Business Tech Consultant at AUX Consulting
December 1, 2020 - PresentLed Martech audits and target-state planning for B2B construction company; served as Head of Analytics at Fieldstream AI (Marketing Mix Modelling); performed advanced media measurement for telecom; led web analytics for a large bank; acted as senior MarTech expert for an insurance company; provided web and digital media guidance for a B2C finance client.
Senior Expert at Autopista
April 1, 2023 - October 13, 2025CMO at a B2B SaaS scale-up; Analytics and BI manager at a B2C e-commerce business.
Senior Expert at Curamando
December 1, 2020 - October 13, 2025Analytics reorganization project; Marketing digitalization initiatives for B2C finance; Data platform rollout for B2C food retailer and for a telecom; MarTech data enablement project for a pharmacy.
Digital Director at PHD Sweden (part of Omnicom Media Group)
August 1, 2015 - October 13, 2025Client manager for local, Nordic and global brands; Expert in brand growth strategies and strategic roles of media channels; Senior SEM/SEO, Web Analytics, Data Blending and BI; Managed a team of five SEM/SEO and Web Analytics specialists.
Chief Marketing Officer at Offerta AB
May 1, 2012 - October 13, 2025Responsible for online marketing and growth hacking activities including SEM/SEO, Social Media, E-mail CRM and Affiliate Partnerships; Web and E-mail conversion optimization; Management team member.
Online Marketing Specialist at Come&Stay
May 1, 2009 - October 13, 2025Market planning, technical sales support, campaign development, testing and analytics; E-mail and mobile campaign specialist.
Web Developer at Futurniture AB
November 1, 2005 - October 13, 2025Interaction designer for large web projects like Ikea.se and Regeringen.se.
Web Development Consultant at Ericsson
September 1, 2004 - October 13, 2025Front end development using HTML, CSS and JavaScript in IBM Web Sphere.
Web Engineer Consultant at Microsoft
April 1, 2003 - October 13, 2025Front end development in Visual Studio; HTML, JavaScript, XML, .NET.
Creative Intern at The Bomstein Agency
June 1, 1997 - October 13, 2025Design and photo studio assistant; Photoshop and various Adobe software.
Senior Analytics & Business Tech Consultant at AUX Consulting
December 1, 2020 - PresentMartech Audit and Target State at a B2B construction company; Head of Analytics at Fieldstream AI (Marketing Mix Modelling); Advanced Media Measurement at a telecom; Team Lead in web analytics at a large bank; Senior MarTech expert at an insurance company; Senior web- and digital media expert at a B2C finance company.
Senior Expert at Autopista
April 1, 2023 - October 13, 2025CMO at a B2B SaaS scaleup; Analytics and BI manager at a B2C e-commerce.
Senior Expert at Curamando
December 1, 2020 - October 13, 2025Analytics reorganization project at a national gambling company; Marketing digitalization project at a B2C finance company; Data platform rollout at a B2C food retailer; Data platform rollout at a telecom company; MarTech data enablement project at a pharmacy.
Digital Director at PHD Sweden (part of Omnicom Media Group)
August 1, 2015 - October 13, 2025Client manager for local, Nordic and global brands. Expert in brand growth strategies and the strategic roles of media channels. Senior expert in SEM/SEO, Web Analytics, Data Blending and Business Intelligence. Managed a team of five SEM/SEO and Web Analytics specialists.
Expert at PHD Sweden (part of Omnicom Media Group)
June 1, 2018 - October 13, 2025Expert in brand growth strategies and the strategic roles of media channels. Senior expert in SEM/SEO, Web Analytics, Data Blending and Business Intelligence. Managed a team of five SEM/SEO and Web Analytics specialists.
Chief Marketing Officer at Offerta AB
May 1, 2012 - October 13, 2025Responsible for online marketing and growth hacking activities like SEM/SEO, Social Media, E-mail CRM and Affiliate Partnerships. Web Analytics. Site and E-mail Conversion Optimization. Management team member.
Online Marketing Specialist at Come&Stay
May 1, 2009 - October 13, 2025Market planning, technical sales support, campaign development, testing and analytics. E-mail and mobile campaign specialist.
Web Developer at Futurniture AB
November 1, 2005 - October 13, 2025Interaction designer for large web projects like Ikea.se and Regeringen.se.
Web Development Consultant at Ericsson
September 1, 2004 - October 13, 2025Front end development using HTML, CSS and Javascript in IBM Web Sphere.
Web Engineer Consultant at Microsoft
April 1, 2003 - October 13, 2025Front end development in Visual Studio. HTML, Javascript, XML, .NET.
Creative Intern at The Bomstein Agency
June 1, 1997 - October 13, 2025Design and photo studio assistant. Photoshop and various Adobe software.
Education
Computer Science at Stockholm University
January 1, 2003 - December 31, 2004Economics at Stockholm University
January 1, 1999 - December 31, 2001Journalism at Shenandoah University
January 1, 1997 - December 31, 1998Computer Science at Stockholm University
January 1, 2003 - January 1, 2004Economics at Stockholm University
January 1, 1999 - January 1, 2001Journalism at Shenandoah University
January 1, 1997 - January 1, 1998Computer Science at Stockholm University
January 1, 2003 - January 1, 2004Economics at Stockholm University
January 1, 1999 - January 1, 2001Journalism at Shenandoah University
January 1, 1997 - January 1, 1998Computer Science at Stockholm University
January 1, 2003 - January 1, 2004Economics at Stockholm University
January 1, 1999 - January 1, 2001Journalism at Shenandoah University
January 1, 1997 - January 1, 1998Computer Science at Stockholm University
January 1, 2003 - January 1, 2004Economics at Stockholm University
January 1, 1999 - January 1, 2001Journalism at Shenandoah University
January 1, 1997 - January 1, 1998Qualifications
Google AdWords Qualified - Search Advertising
January 11, 2030 - October 13, 2025Chrome DevTools For Digital Marketers
January 11, 2030 - October 13, 2025Google Analytics Individual Qualification
January 11, 2030 - October 13, 2025Query GA4 Data In Google BigQuery
January 11, 2030 - October 13, 2025Search Advertising Advanced Exam
January 11, 2030 - October 13, 2025Google AdWords Qualified - Search Advertising
January 11, 2030 - October 13, 2025Chrome DevTools For Digital Marketers
January 11, 2030 - October 13, 2025Google Analytics Individual Qualification
January 11, 2030 - October 13, 2025Query GA4 Data In Google BigQuery
January 11, 2030 - October 13, 2025Search Advertising Advanced Exam
January 11, 2030 - October 13, 2025Google AdWords Qualified - Search Advertising
January 11, 2030 - October 13, 2025Chrome DevTools For Digital Marketers
January 11, 2030 - October 13, 2025Google Analytics Individual Qualification
January 11, 2030 - October 13, 2025Query GA4 Data In Google BigQuery
January 11, 2030 - October 13, 2025Search Advertising Advanced Exam
January 11, 2030 - October 13, 2025Google AdWords Qualified - Search Advertising
January 11, 2030 - October 13, 2025Chrome DevTools For Digital Marketers
January 11, 2030 - October 13, 2025Google Analytics Individual Qualification
January 11, 2030 - October 13, 2025Query GA4 Data In Google BigQuery
January 11, 2030 - October 13, 2025Search Advertising Advanced Exam
January 11, 2030 - October 13, 2025Google AdWords Qualified - Search Advertising
January 11, 2030 - October 13, 2025Chrome DevTools For Digital Marketers
January 11, 2030 - October 13, 2025Google Analytics Individual Qualification
January 11, 2030 - October 13, 2025Query GA4 Data In Google BigQuery
January 11, 2030 - October 13, 2025Search Advertising Advanced Exam
January 11, 2030 - October 13, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Financial Services, Retail, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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