Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I'm Inma, a Product Designer based in Madrid. With over 6 years of experience creating digital experiences across different products and contexts—mostly end-to-end projects from research and strategy to interaction design and UI. I'm a curious human with a soft spot for weird problems, half-formed ideas, and anything to be built. I love sketching rough thoughts, cleaning up messy flows, and balancing logic with gut instinct. I'm constantly learning and exploring new tools, methods, and perspectives. Lately, I've deepened my knowledge in product strategy, product data, UX content, and growth, and I'm exploring AI design and vibe-coding. I care deeply about detail, coherence and usability, and I enjoy moving between strategy and execution while collaborating closely with teams to bring ideas to life through thoughtful design.…Hi there! I'm Inma, a Product Designer based in Madrid. With over 6 years of experience creating digital experiences across different products and contexts—mostly end-to-end projects from research and strategy to interaction design and UI. I'm a curious human with a soft spot for weird problems, half-formed ideas, and anything to be built. I love sketching rough thoughts, cleaning up messy flows, and balancing logic with gut instinct. I'm constantly learning and exploring new tools, methods, and perspectives. Lately, I've deepened my knowledge in product strategy, product data, UX content, and growth, and I'm exploring AI design and vibe-coding. I care deeply about detail, coherence and usability, and I enjoy moving between strategy and execution while collaborating closely with teams to bring ideas to life through thoughtful design.

Inma

Product Designer, UX Designer, UI Designer, +4





Hi there! I'm Inma, a Product Designer based in Madrid. With over 6 years of experience creating digital experiences across different products and contexts—mostly end-to-end projects from research and strategy to interaction design and UI. I'm a curious human with a soft spot for weird problems, half-formed ideas, and anything to be built. I love sketching rough thoughts, cleaning up messy flows, and balancing logic with gut instinct. I'm constantly learning and exploring new tools, methods, and perspectives. Lately, I've deepened my knowledge in product strategy, product data, UX content, and growth, and I'm exploring AI design and vibe-coding. I care deeply about detail, coherence and usability, and I enjoy moving between strategy and execution while collaborating closely with teams to bring ideas to life through thoughtful design.…Hi there! I'm Inma, a Product Designer based in Madrid. With over 6 years of experience creating digital experiences across different products and contexts—mostly end-to-end projects from research and strategy to interaction design and UI. I'm a curious human with a soft spot for weird problems, half-formed ideas, and anything to be built. I love sketching rough thoughts, cleaning up messy flows, and balancing logic with gut instinct. I'm constantly learning and exploring new tools, methods, and perspectives. Lately, I've deepened my knowledge in product strategy, product data, UX content, and growth, and I'm exploring AI design and vibe-coding. I care deeply about detail, coherence and usability, and I enjoy moving between strategy and execution while collaborating closely with teams to bring ideas to life through thoughtful design.

Available to hire

Hi there! I’m Inma, a Product Designer based in Madrid. With over 6 years of experience creating digital experiences across different products and contexts—mostly end-to-end projects from research and strategy to interaction design and UI.

I’m a curious human with a soft spot for weird problems, half-formed ideas, and anything to be built. I love sketching rough thoughts, cleaning up messy flows, and balancing logic with gut instinct. I’m constantly learning and exploring new tools, methods, and perspectives. Lately, I’ve deepened my knowledge in product strategy, product data, UX content, and growth, and I’m exploring AI design and vibe-coding. I care deeply about detail, coherence and usability, and I enjoy moving between strategy and execution while collaborating closely with teams to bring ideas to life through thoughtful design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Advanced

French

Beginner

Spanish; Castilian

Fluent

Work Experience

Lead Product Designer & Co-head of Product at The Key Talent

June 1, 2018 - Present

Led design and strategy for two major SaaS platforms (Panorama and AplyGo), contributed to strategic initiatives and internal tools (DigitalQuiz, Disney monitoring platform), and helped launch The Key Talent's Buddies program to foster collaboration and team growth.

Co-product Developer (SaaS) at Do.com (not released)

December 1, 2024 - October 13, 2025

Co-developed an innovative SaaS solution for dental clinics, led UX/UI design and functional architecture from concept to implementation, and created automated workflows to enhance operational efficiency in clinics.

Freelance / Freelance Projects at Freelance

June 1, 2023 - Present

Delivered end-to-end UX/UI design, product strategy, and prototyping for multiple clients across SaaS and digital experiences; rapid experimentation and collaboration with cross-functional teams.

Lead Product Designer & Co-head of Product at The Key Talent

June 1, 2018 - Present

Conceptualized, designed, and launched two major SaaS platforms — Panorama (assessment & talent analytics) and AplyGo (end-to-end recruiting). Contributed to strategic initiatives and internal tools, including DigitalQuiz (a flexible test builder for internal and client use) and Disney (a monitoring platform to manage the company’s assessment test inventory). Led the Buddies program to support internal collaboration and team growth. Drove product strategy, defining flows and design specs, and collaborated with cross-functional teams to ensure user-centered solutions. Created and evolved the design system, prototypes for validation, and quality assurance alignment.

Co-Product Developer (SaaS) at Do.com (not released)

December 1, 2024 - October 13, 2025

Co-developing an innovative SaaS solution for dental clinics, expanding into healthcare software design. Leading UX/UI design and the functional architecture from conceptualization to implementation. Creating automated workflows to improve operational efficiency in clinics.

Freelance Product Designer at Freelancing Projects

June 1, 2023 - Present

Freelance product design across diverse clients, covering research, UX/UI design, prototyping, and iteration to support growth and usability.

Diseñadora de Producto Junior at IDIS S.L

February 1, 2017 - October 13, 2025

Participación en proyectos de diseño desde la fase de investigación, conceptualización y sketching hasta el modelado, renderizado y presentación.

UX/UI Junior Designer (Internship) at The Key Talent

January 1, 2019 - October 13, 2025

Contributed to UX/UI design processes, research and prototyping for client projects.

Product Designer at The Key Talent

March 1, 2020 - October 13, 2025

Designed and led digital products from scratch, with a focus on HR SaaS solutions; collaborated with cross-functional teams.

Lead Product Designer at The Key Talent

March 1, 2020 - Present

Led product design from discovery to delivery, shaping product strategy and design systems.

Freelance Product Designer at Autónomo

March 1, 2023 - Present

Freelance engagements designing SaaS products and HR-related solutions; led design sprints, user research, and prototyping.

Lead Product Designer & Co-head of Product at The Key Talent

June 1, 2018 - November 6, 2025

Conceptualized, designed, and launched two major SaaS platforms — Panorama (assessment & talent analytics) and AplyGo (end-to-end recruiting). Led product strategy and contributed to strategic initiatives and internal tools, including DigitalQuiz (a flexible test builder for internal and client use) and Disney (a monitoring platform to manage the company’s assessment test inventory). Also played an active role in launching and leading The Key Talent’s Buddies program, supporting internal collaboration and team growth. End-to-end UI design from research to polished, dev-ready UI specs, ensuring design consistency across products.

Co-Product Developer (SaaS) at Do.com (not released)

December 1, 2024 - December 1, 2024

Co-developed an innovative SaaS solution for dental clinics, expanding into healthcare software design. Led UX/UI design and functional architecture from conceptualization to implementation. Created automated workflows to enhance operational efficiency in clinics.

Freelance Product Designer at Various Clients

June 1, 2023 - November 6, 2025

Freelance projects focusing on end-to-end product design, AI-assisted prototyping, UX writing, and content strategy. Collaborated with clients to translate business opportunities into user-centered solutions and iterated through research, sketches, and rapid prototyping.