Available to hire
I’m Kim Hor, a proactive and reliable self-starter focused on growth marketing and AI-enabled e-commerce. I build and scale international e-commerce platforms from concept to launch, delivering measurable revenue growth while keeping the customer experience at the center.
I mix a keen eye for aesthetics with hands-on leadership, driving digital strategy, SEO/SEA, CRM, and UX optimization across teams. I thrive in fast-paced fashion and luxury beauty brands, turning complex challenges into cohesive omnichannel journeys.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Chinese
Fluent
Work Experience
Global E-commerce Manager at Biologique Recherche
February 1, 2021 - PresentLaunched the brand's first US e-commerce site and implemented a global e-commerce strategy with 360 digital activation (SEO/SEA, CRM, personalization). Led UX optimization, set service quality standards, and mentored cross-functional teams to deliver a seamless luxury omnichannel journey, contributing to +138% revenue growth (2022-2024).
Global E-commerce Manager at Biologique Recherche, Skincare
February 1, 2021 - PresentCreated and launched the brand's first e-commerce site in the US; developed and executed the global e-commerce strategy; built 360° digital activation plans (SEO/SEA, CRM, personalization) that improved conversion; Led UX optimization across regions, defined service quality standards, and elevated the luxury omnichannel customer experience in collaboration with Operations and BTC. Mentored a cross-functional team of project managers, customer service, and development staff to ensure timely delivery and compliance with e-service guidelines.
Global E-commerce Manager at Biologique Recherche
February 1, 2021 - PresentCreated and launched the brand's first e-commerce site in the US; developed and executed global e-commerce strategy; built 360° digital activation plans (SEO/SEA, CRM, personalization) to improve conversion by +2 points; led UX optimization, trained local teams, and ensured compliance with e-service guidelines; defined service quality standards and elevated customer experience in collaboration with Operations Director and Head of BTC; led a team of project managers, customer service and development teams.
Global E-commerce Manager at Biologique Recherche
February 1, 2021 - PresentLed the brand's 1st US e-commerce site launch, driving +138% revenue growth 2022-2024. Developed and executed a global e-commerce strategy with 360° activation plans (SEO/SEA, CRM, personalization). Optimized the online user experience, trained local teams, and ensured compliance with e-service guidelines. Defined service quality standards and elevated customer experience in collaboration with the Operations Director and Head of BTC, contributing to a seamless luxury omnichannel journey. Led and mentored a cross-functional team of project managers, customer service, and development teams.
International E-commerce Manager at Ron Dorff
January 31, 2021 - October 13, 2025Launched e-commerce sites in UK and DE, managed global e-commerce sales (US/UK/FR/DE/WW), rolled out a UX roadmap with new features, reducing bounce rate by 25% and increasing AOV by 10%. Expanded traffic and engagement via SEO, content marketing, and e-commerce initiatives; managed partnerships with marketplaces (Farfetch, Zalando, Galeries Lafayette). Led a small team and external developers.
International E-commerce Manager at Ron Dorff
January 31, 2021 - October 13, 2025Launched e-commerce sites in the UK and DE markets, boosting international sales by +50%; managed and monitored global e-commerce sales (US/UK/FR/DE/WW); rolled out UX roadmap & new features, enhancing onsite engagement (bounce rate -25%, AOV +10%); increased website traffic and user engagement through SEO, content marketing, and e-commerce initiatives; developed the commercial calendar and implemented website promotions; managed partnerships with marketplaces (Farfetch, Zalando, Galeries Lafayette); managed a team of 2 and external developers.
International E-commerce Manager at Ron Dorff, Fashion
January 31, 2021 - October 13, 2025Launched e-commerce sites in the UK and DE markets, boosting international sales by +50%. Managed and monitored global e-commerce sales (US/UK/FR/DE/WW). Rolled out UX roadmap and new features, improving on-site engagement (bounce rate −25%, AOV +10%). Increased website traffic and user engagement through SEO, content marketing, and e-commerce initiatives. Developed the commercial calendar and implemented website promotions. Managed partnerships with marketplaces (Farfetch, Zalando, Galeries Lafayette). Led a team of 2 (project manager, customer care) and external developers.
International E-commerce Manager at Ron Dorff, Fashion
January 1, 2021 - October 13, 2025Launched e-commerce sites in the UK and DE markets, boosting international sales by +50%; managed global e-commerce performance (US/UK/FR/DE/WW); rolled out UX roadmap and new features, improving on-site engagement (bounce rate down 25%, AOV up 10%). Grew website traffic through SEO and content marketing; developed the commercial calendar and website promotions; managed partnerships with marketplaces (Farfetch, Zalando, Galeries Lafayette); led a small team.
E-commerce Project Manager at A.P.C.
September 30, 2018 - October 13, 2025Monitored e-commerce projects (new features, on-site journey optimization, business validation); managed WW/FR/DE e-merchandising; defined CRM contact plan (triggered emails, automation) with CTR +18%; coordinated animation planning with Marketing/Communications; conducted competitive UX benchmarking.
E-commerce Project Manager at A.P.C.
September 30, 2018 - October 13, 2025Monitored e-commerce projects (new features implementation, on-site customer journey optimization, business validation); managed e-merchandising for WW/FR/DE sites; defined and optimized CRM contact plan (triggered emails, automation); supervised animation planning in collaboration with the Marketing teams to ensure timely website updates; conducted competitive benchmarking to identify UX best practices and customer needs.
E-commerce Project Manager at A. P.C., Fashion
September 1, 2018 - October 13, 2025Monitored e-commerce projects from feature implementation to on-site journey optimization; managed e-merchandising for WW/FR/DE sites; defined and optimized CRM campaigns (triggered emails, automation) with a CTR +18%; supervised animation planning with Marketing to ensure timely site updates; conducted competitive UX benchmarking to identify best practices.
E-commerce Project Manager at A.P.C., Fashion
September 1, 2018 - October 13, 2025Monitored e-commerce projects (new features implementation, on-site customer journey optimization, business validation). Managed e-merchandising for WW/FR/DE sites. Defined and optimized CRM contact plan (triggered emails, automation) with improved campaign performance (CTR +18%). Supervised animation planning in collaboration with Communication & Marketing teams to ensure timely website updates. Conducted competitive benchmarking to identify UX best practices and customer needs.
Digital Content Manager at Mytheresa
May 31, 2016 - October 13, 2025Curated and line-edited content for French-speaking markets; collaborated with Marketing and Art Direction to develop strategic digital content; improved the online client experience and ensured coherence across platforms; produced assets with Art Direction and authored editorial guidelines.
Digital Content Manager at Mytheresa
May 31, 2016 - October 13, 2025Curated and line-edited content for French-speaking markets (FR/BE/CH/LU); collaborated with Marketing and Art Direction to develop strategic digital content; improved the online client experience ensuring consistency across platforms; proofread and validated content (product descriptions, editorials, newsletters, brand histories); created assets with the Art Direction team; drafted editorial guidelines.
Digital Content Manager at Mytheresa, Fashion Luxury
May 1, 2016 - October 13, 2025Curated and line-edited content for FR-speaking markets; collaborated with Marketing and Art Direction to develop strategic digital content; improved the online client experience ensuring consistency across platforms; proofread and validated product descriptions, editorials, and newsletters; produced assets with Art Direction; drafted and updated editorial guidelines.
Digital Content Manager at Mytheresa, Fashion Luxury
May 1, 2016 - October 13, 2025Expatriation to Munich; curated and line-edited content for French-speaking markets (FR/BE/CH/LU). Collaborated with Marketing and Art Direction to develop strategic and innovative digital content; improved online client experience and ensured consistency across platforms. Proofread and validated product descriptions, editorials, newsletters, and brand histories; created assets with Art Direction.
Web Editor at Manutan
December 31, 2013 - October 13, 2025Produced and published e-commerce content using PIM/DAM systems; managed catalogue pages; coordinated with Marketing, Purchasing, and IT to ensure timely updates.
Web Editor at Manutan
December 31, 2013 - October 13, 2025Produced and published e-commerce content using PIM/DAM systems; managed and created catalogue pages via internal tools; coordinated with Marketing, Purchasing, IT.
Web Editor at Manutan, Industrial and office supplies
December 1, 2013 - October 13, 2025Produced and published e-commerce content using PIM/DAM; managed catalog pages with internal tools; coordinated with Marketing, Purchasing and IT to align content with product launches.
Web Editor at Manutan, Industrial and Office Supplies
December 1, 2013 - October 13, 2025Produced and published e-commerce content using PIM/DAM systems. Managed and created catalog pages via internal tools. Coordinated with Marketing, Purchasing, and IT teams to ensure content accuracy and timely website updates.
Editorial Assistant at France Loisirs
December 31, 2011 - October 13, 2025Coordinated and performed editorial work: proofreading and editing manuscripts; wrote back cover blurbs; read and selected manuscripts.
Editorial Assistant at France Loisirs
December 31, 2011 - October 13, 2025Coordinated editorial work: proofreading and editing manuscripts; wrote back cover blurbs; read and selected manuscripts.
Editorial Assistant at France Loisirs, Publishing House
December 1, 2011 - October 13, 2025Coordinated editorial workflow: proofreading and editing manuscripts; wrote back cover blurbs; read and selected manuscripts.
Editorial Assistant at France Loisirs, Publishing House
December 1, 2011 - October 13, 2025Coordinated and performed editorial work: proofreading and editing from manuscript to final proofs. Wrote back cover blurbs. Read and selected manuscripts.
Education
Professional Certification at Growth Marketing & AI Certification (Professional Certification)
January 1, 2025 - October 13, 2025Master in Communication at Université Paris 13 (Villetaneuse)
January 1, 2011 - October 13, 2025Master in Contemporary Literature at Paris Sorbonne University
January 1, 2010 - October 13, 2025Master in Contemporary Literature at Sorbonne University, Paris
January 1, 2010 - December 31, 2011Master in Communication at Université Paris 13 (Villetaneuse)
January 1, 2011 - January 1, 2013Professional Certification: Growth Marketing & AI at Growth Marketing & AI
January 1, 2025 - October 13, 2025Master in Communication at Université Paris 13 - Villetaneuse
January 11, 2030 - January 1, 2011Master in Contemporary Literature at Sorbonne, Paris
January 11, 2030 - January 1, 2010Professional Certification at Growth Marketing & AI
January 1, 2025 - October 13, 2025Master in Communication at Paris Villetaneuse (Université Paris 13)
January 1, 2011 - October 13, 2025Master in Contemporary Literature at Sorbonne (Paris)
January 1, 2010 - October 13, 2025Qualifications
Growth Marketing & AI Professional Certification
January 1, 2025 - October 13, 2025Growth Marketing & AI Certification
January 1, 2025 - October 13, 2025Professional Certification Growth Marketing & AI
January 1, 2025 - October 13, 2025Professional Certification Growth Marketing & AI
January 1, 2025 - October 13, 2025Growth Marketing & AI
January 1, 2025 - October 13, 2025Industry Experience
Retail, Consumer Goods, Software & Internet, Media & Entertainment, Wholesale & Distribution, Professional Services, Healthcare, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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