Available to hire
Hi, I’m Liva Leticija Pekarska, a data-driven marketing professional based in Vienna with a focus on SEO, UX, email marketing, and data analytics. I love turning insights into practical strategies and measurable impact across digital channels.
I enjoy collaborating with innovative teams, creating compelling marketing content, and driving growth through social media, startup projects, and entrepreneurship initiatives. I’m passionate about learning, sharing knowledge, and contributing to ambitious, innovation-friendly teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Latvian
Fluent
English
Advanced
Russian
Advanced
German
Intermediate
Work Experience
Retail Sales Consultant at TK Maxx (TJX Companies)
June 13, 2025 - October 13, 2025Provided in-store customer service, assisted with product placement and merchandising, and supported monthly sales targets.
Sales and Service Advisor at Air Baltic Corporation
July 30, 2024 - October 13, 2025Managed customer service interactions, ticketing support, and cross-functional coordination to ensure smooth travel experiences.
Marketing Assistant at Riga Stradiņš University Business Incubator
January 18, 2022 - October 13, 2025Coordinated social media content, supported podcast guest interviews, generated ideas for upcoming projects, and assisted with documentation for the incubation program.
Sales and Service Advisor at Air Baltic Corporation
July 24, 2024 - October 13, 2025Managed social media content, coordinated podcast guest interviews, generated creative ideas for upcoming projects and proofread documents regarding business incubation program.
Marketing Assistant at Riga Stradiņš University Business Incubator
March 8, 2024 - October 13, 2025Supported marketing activities for the incubator; created content in Canva, managed digital tools (HubSpot, Klaviyo, Google Analytics, Meta Analytics), maintained MS Office workflows, basic data analysis (SPSS, Python, R) and website updates (WordPress/Elementor).
Retail Sales Consultant at TK Maxx (TJX Companies)
September 22, 2020 - June 13, 2025Managed highly dynamic store operations and customer interactions; assisted up to 150 customers daily; supported sales and reporting.
Marketing Assistant at Air Baltic Corporation
May 22, 2022 - July 30, 2024Managed social media accounts, created and scheduled content, analyzed engagement metrics, and supported marketing campaigns.
Sales and Service Advisor at Air Baltic Corporation
May 22, 2020 - July 30, 2024Managed highly dynamic situations by assisting up to 150 passengers daily. Handled flight irregularities, utilizing Global Distribution Systems like Amadeus and Altea. Consistently achieved monthly sales targets for flight tickets and services, and prepared reports.
Marketing Assistant at Riga Stradiņš University Business Incubator
December 11, 2023 - January 18, 2024Coordinated podcast guest interviews and proofread documents related to the business incubation program. Created and managed marketing content, supported event activities, and contributed to project reporting.
Incubator Program Participant & Award Winner at RSU B-Space (Riga Stradiņš University)
September 28, 2021 - January 18, 2022Participated in the B-Space business incubator program; awarded for contributions to startup activities and marketing initiatives.
Incubator Program Participant & Award Winner at RSU B-Space (Riga Stradiņš University)
February 22, 2022 - May 17, 2022Participated in the B-Space program; awarded for contributions to startup activities and marketing initiatives.
Education
Master of Social Sciences in Marketing Management at Riga Stradiņš University
January 11, 2030 - October 13, 2025Bachelor of Social Sciences in Management and Business Administration at Fontys University of Applied Sciences
February 1, 2023 - July 14, 2023Master of Social Sciences in Marketing Management at Riga Stradiņš University (RSU), B-Space incubator
January 11, 2030 - October 13, 2025Bachelor of Social Sciences in Marketing Management and Business Administration at Fontys University of Applied Sciences
January 11, 2030 - October 13, 2025Minor in International Business Management (Erasmus+ exchange semester) at Fontys University of Applied Sciences
January 11, 2030 - October 13, 2025Master of Social Sciences in Marketing Management at University of Groningen
September 1, 2024 - June 26, 2025Master of Social Sciences in Marketing Management at University of Groningen
September 1, 2024 - June 26, 2025Bachelor of Social Sciences in Business Administration at Riga Stradiņš University
August 30, 2021 - July 3, 2024Minor in International Business Management (Erasmus+ exchange) at Fontys University of Applied Sciences
February 14, 2023 - July 14, 2023Master of Social Sciences in Marketing Management at University of Groningen
September 1, 2024 - June 26, 2025Minor in International Business Management at Fontys University of Applied Sciences
February 2, 2023 - July 14, 2023Qualifications
IELTS C1
January 11, 2030 - October 13, 2025Google Analytics 4 (GA4) Certification
January 11, 2030 - October 13, 2025Award winner, RSU B-Space incubator program participant
January 11, 2030 - October 13, 2025IELTS C1
January 11, 2030 - December 8, 2025IELTS C1
January 11, 2030 - December 8, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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