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I'm a senior global social media and digital communications leader with 15+ years of experience building authentic, high-performing brand communities across tech, SaaS, e-commerce, education and professional services. I blend AI-powered storytelling, trend-led creativity and data intelligence to grow reach, strengthen reputation and humanize brands at scale. I connect creative execution with cross-functional collaboration and governance to deliver campaigns that feel real, relevant and measurable. I love turning complex stories into human-first narratives, partnering with product, marketing, and CX teams to drive organic growth and meaningful investor and customer engagement.…I'm a senior global social media and digital communications leader with 15+ years of experience building authentic, high-performing brand communities across tech, SaaS, e-commerce, education and professional services. I blend AI-powered storytelling, trend-led creativity and data intelligence to grow reach, strengthen reputation and humanize brands at scale. I connect creative execution with cross-functional collaboration and governance to deliver campaigns that feel real, relevant and measurable. I love turning complex stories into human-first narratives, partnering with product, marketing, and CX teams to drive organic growth and meaningful investor and customer engagement.

Sarah Willis

Social Media Manager, Content Creator, Creative Director, +2

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I'm a senior global social media and digital communications leader with 15+ years of experience building authentic, high-performing brand communities across tech, SaaS, e-commerce, education and professional services. I blend AI-powered storytelling, trend-led creativity and data intelligence to grow reach, strengthen reputation and humanize brands at scale. I connect creative execution with cross-functional collaboration and governance to deliver campaigns that feel real, relevant and measurable. I love turning complex stories into human-first narratives, partnering with product, marketing, and CX teams to drive organic growth and meaningful investor and customer engagement.…I'm a senior global social media and digital communications leader with 15+ years of experience building authentic, high-performing brand communities across tech, SaaS, e-commerce, education and professional services. I blend AI-powered storytelling, trend-led creativity and data intelligence to grow reach, strengthen reputation and humanize brands at scale. I connect creative execution with cross-functional collaboration and governance to deliver campaigns that feel real, relevant and measurable. I love turning complex stories into human-first narratives, partnering with product, marketing, and CX teams to drive organic growth and meaningful investor and customer engagement.

Available to hire

I’m a senior global social media and digital communications leader with 15+ years of experience building authentic, high-performing brand communities across tech, SaaS, e-commerce, education and professional services. I blend AI-powered storytelling, trend-led creativity and data intelligence to grow reach, strengthen reputation and humanize brands at scale.

I connect creative execution with cross-functional collaboration and governance to deliver campaigns that feel real, relevant and measurable. I love turning complex stories into human-first narratives, partnering with product, marketing, and CX teams to drive organic growth and meaningful investor and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Communications & Social Media Manager at Sanctuary Group

May 31, 2021 - October 13, 2025

Transformed Sanctuary's social ecosystem across 30+ business units; improved sentiment by 37%; established the UK's most-followed housing page; launched YouTube channel; created dedicated Facebook communities; developed governance and tone-of-voice systems; implemented cross-unit social governance and data-backed insights.

Head of Content and Social Media at GDS Group

January 31, 2022 - October 13, 2025

Led global B2B SaaS and Digital Transformation social strategy; managed a remote team across 30+ divisions; introduced data-led insights, audience strategy, and influencer/creator partnerships; established governance and brand advocacy across the organization.

Head of Growth & Social Media at The Know

August 31, 2022 - October 13, 2025

Launched and scaled The Know's digital presence from concept to an audience of 50K+ within six months through data-led storytelling and creator partnerships; built editorial and social ecosystem; introduced AI-powered automation and platforming projects; collaborated with product and CX to optimize content and community impact.

Senior Global Social Media & Digital Communications Leader at Wayfair

December 31, 2024 - October 13, 2025

Led Wayfair’s global social and community strategy; managed a remote team of 22 across the US and EMA; delivered consistent, high-impact storytelling aligned with brand and business goals; drove engagement +45% YoY; launched AI-powered social care chatbot; integrated audience insights with product & UX; executed live social experiences during key retail moments.