Santiago Cuevas Álvarez Arenas

CEO & Product Leader at Watson (B2B SaaS)

Led growth of a fintech/B2B SaaS platform from 0 to €1M+ ARR and generated €20M+ GMV in online orders; achieved +130% YoY growth; expanded revenue streams with multi‑product offerings and geographic expansion (Spain & Portugal). Built AI-powered workflows for fraud detection, routing, and retention; created an open API hub with 40+ partners to centralize data across POS, delivery, loyalty, and inventory systems. Orchestrated end-to-end product lifecycle (discovery, design, development, iterations) and GTM launches; drove a shift from single‑product to multi‑product organization; hired and led a global team of 35+ across on-site and remote locations.

Product Manager - Open Innovation at The Hop: Estrella Galicia

Led the digitisation project for The Hop, Estrella Galicia’s open innovation platform, enabling real-time consumption data collection across partner restaurants via mobile ordering. Rolled out mobile ordering across 80 partner restaurants, boosting orders by 18%. Built live dashboards for performance, customer profiles, geographic trends, and product usage. Managed API integration (Postman, JSON). Led growth strategy, budgeting, forecasting, and team expansion; enabled AI-powered product creation from prototype to production; managed restaurant software (POS, online ordering), e-commerce, and related tooling.

Product Manager - Open Innovation at The Hop, Estrella Galicia

Led the digitalization of Estrella Galicia’s open innovation platform, enabling real-time consumer data collection across partner restaurants via mobile ordering. Scaled mobile ordering to 80 partner restaurants; built live dashboards for performance, customer profiles, geographic trends, and product usage; managed end-to-end product lifecycle (discovery, design, development, iterations); coordinated cross‑functional teams across product, engineering, sales, and marketing; delivered AI features and data integrations with POS, delivery, loyalty, and inventory systems; contributed to B2B growth through refined GTM strategy and analytics.

Product Manager - Open Innovation at 100 Montaditos Franquicias (Restalia Group)

Led end-to-end development of a custom Mobile Order & Pay system integrated with POS, loyalty, and inventory tools. Scaled implementation across 10+ locations, streamlined operations, and improved order accuracy and speed. Managed online presence, menu optimizations, and location data to boost visibility and digital traffic. Contributed to AI feature development from prototype to production; conducted data analytics and marketing activities (Google Analytics, Hotjar, Intercom); handled data analytics (dbt, SQL, Mixpanel, Tableau, Looker) and product billing (Stripe, Chargebee, Adyen).

Product Manager - Open Innovation at The Hop, Estrella Galicia

Led end-to-end digital transformation of mobile ordering and integrated data flows; deployed across 10+ locations; improved order accuracy and speed; enhanced online menus/data to boost digital traffic; built dashboards and data pipelines to monitor usage and performance; collaborated across global teams to scale the platform and optimize operations.