I'm Catherine Wanjiru Mwangi, an ecommerce specialist and digital marketer with a strong technology background. I have hands-on experience driving growth in e-commerce, digital marketing, and operations, and I develop data-driven strategies to increase revenue, optimize marketing efforts, and reduce costs with a full-funnel approach to scale businesses in the digital landscape. I'm excited to bring this integrated skill set to a larger organization to help it achieve its growth goals. I value cross-functional collaboration, leverage sales data and market analysis to shape pricing, promotions, and forecasts, and I'm passionate about turning insights into action to deliver measurable results.

Catherine Wanjiru Mwangi

I'm Catherine Wanjiru Mwangi, an ecommerce specialist and digital marketer with a strong technology background. I have hands-on experience driving growth in e-commerce, digital marketing, and operations, and I develop data-driven strategies to increase revenue, optimize marketing efforts, and reduce costs with a full-funnel approach to scale businesses in the digital landscape. I'm excited to bring this integrated skill set to a larger organization to help it achieve its growth goals. I value cross-functional collaboration, leverage sales data and market analysis to shape pricing, promotions, and forecasts, and I'm passionate about turning insights into action to deliver measurable results.

Available to hire

I’m Catherine Wanjiru Mwangi, an ecommerce specialist and digital marketer with a strong technology background. I have hands-on experience driving growth in e-commerce, digital marketing, and operations, and I develop data-driven strategies to increase revenue, optimize marketing efforts, and reduce costs with a full-funnel approach to scale businesses in the digital landscape.

I’m excited to bring this integrated skill set to a larger organization to help it achieve its growth goals. I value cross-functional collaboration, leverage sales data and market analysis to shape pricing, promotions, and forecasts, and I’m passionate about turning insights into action to deliver measurable results.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Work Experience

Owner at FitiglamZ
August 31, 2025 - October 13, 2025
Launched and managed the online store, boosting sales by 32% and expanding customer reach. Executed end-to-end digital campaigns across social media and Google Ads, driving a 25% increase in monthly traffic and a 15% sales growth in 6 months. Oversaw end-to-end supply chain and order fulfilment, achieving 99% on-time shipment rate and 99% inventory accuracy. Managed production and delivery timelines to ensure seamless business operations. Drove consistent year-on-year revenue growth by leveraging sales data and market analysis to shape pricing strategies, promotions, and forecasts.
Owner at FitiglamZ
August 1, 2025 - October 13, 2025
Launched and managed the online store, boosting sales by 32% and expanding customer reach. Executed end-to-end digital campaigns across social media and Google Ads, driving a 25% increase in monthly traffic and a 15% sales growth in 6 months. Oversaw end-to-end supply chain and order fulfillment, achieving a 99% on-time shipment rate and 99% inventory accuracy. Managed production and delivery timelines to ensure seamless business operations. Drove consistent year-on-year revenue growth by leveraging sales data and market analysis to shape pricing strategies, promotions, and forecasts.
IT Officer at Fresha Dairy Brands
March 31, 2020 - October 13, 2025
Provided administrative and technical support to staff and departments promptly and efficiently, resulting in a 13% increase in the annual satisfaction rate in 2019. Installed, configured, and maintained network infrastructure, hardware and software systems including desktops, laptops, printers, and operating systems, ensuring timely updates, system optimization and minimal downtime. Collaborated with cross-functional teams to develop IT strategies and roadmaps, aligning technology solutions with the company's goals. Managed data entry tasks, tracked IT inventory, and played a key role in data backup and recovery procedures, ensuring business protection of critical company data.
IT Officer at Fresha Dairy Brands
March 1, 2020 - October 13, 2025
Provided administrative and technical support to staff and departments, resulting in improved efficiency and a 13% increase in annual customer satisfaction in 2019. Installed, configured, and maintained network infrastructure, hardware and software systems including desktops, laptops, printers, and operating systems, ensuring timely updates, system optimizations, and minimal downtime. Collaborated with cross-functional teams to develop IT strategies and roadmaps, aligning technology solutions with company goals. Managed data entry tasks, tracked IT inventory, and played a key role in data backup and recovery procedures, ensuring business protection of critical company data.
Technical Support/Data Management Internship at Ndima Tea Factory
May 31, 2014 - October 13, 2025
Assisted with troubleshooting and maintaining the factory's IT systems, including computers, servers, and network connections. Managed data by entering and organizing production, inventory, or sales records, ensuring accurate tracking. Conducted installation and troubleshooting of software applications used for factory operations. Generated reports related to production metrics or system performance, helping to streamline operational efficiency.
Technical Support Data Management Internship at Ndima Tea Factory
May 1, 2014 - October 13, 2025
Assisted with trouble-shooting and maintaining the factory's IT systems, including computers, servers, and network connections. Managed data by entering and organizing production, inventory, or sales records, ensuring accurate tracking. Conducted installation and troubleshooting of software applications used for factory operations. Generated reports related to production metrics or system performance, helping to streamline operational efficiency.
Cyber Assistant at Horizon Breeze ICT Consultancy
December 31, 2011 - October 13, 2025
Provided a high standard of customer service quality by keeping track of KPIs (customer satisfaction scores, average response times, and issue resolution rates). Worked closely with clients to ensure their satisfaction by addressing concerns and issues, resulting in a 97% course completion rate. Assisted in scheduling classes and appointments, documented attendance and performances, and coordinated communication with clients.
Cyber Assistant at Horizon Breeze ICT Consultancy
December 1, 2011 - October 13, 2025
Provided a high standard of customer service quality by keeping track of KPIs (customer satisfaction scores, average response times, and issue resolution rates). Worked closely with clients to ensure their satisfaction by addressing concerns and issues, resulting in a 97% course completion rate. Assisted in scheduling classes and appointments, documented attendance and performances, and coordinated communication with clients.

Education

Bachelor's Degree in Computer Science at Meru University of Science and Technology
January 1, 2012 - January 1, 2016
Master's Degree, Distributed Computing at University of Nairobi
January 1, 2017 - January 1, 2023
Master of Arts, Global E-business at University of Lille 1 Sciences and Technology
January 1, 2025 - January 1, 2026
Master of Arts, Global E-business at University Lille 1 Sciences and Technology
January 1, 2025 - January 1, 2026
Master’s Degree, Distributed Computing at University of Nairobi
January 1, 2017 - January 1, 2023
Bachelor’s Degree, Computer Science at Meru University of Science and Technology
January 1, 2012 - January 1, 2016

Qualifications

Automation Business Analysis - Concepts and Principles - UiPath & IIBA
January 11, 2030 - October 13, 2025
Analysis for Business Systems - University of Minnesota
January 11, 2030 - October 13, 2025
Google Project Management Certificate - Google
January 11, 2030 - October 13, 2025
Cisco Certified Network Associate
January 11, 2030 - October 13, 2025
IT Essentials: PC Hardware and Software - Cisco
January 11, 2030 - October 13, 2025
Automation Business Analysis - Concepts and Principles - Ui Path & IIBA
January 11, 2030 - October 13, 2025
Analysis for Business Systems - University of Minnesota
January 11, 2030 - October 13, 2025
Google Project Management Certificate - Google
January 11, 2030 - October 13, 2025
Cisco Certified Network Associate (CCNA)
January 1, 2016 - October 13, 2025
IT Essentials: PC Hardware and Software - Cisco
January 11, 2030 - October 13, 2025

Industry Experience

Software & Internet, Retail, Professional Services, Other, Media & Entertainment, Education

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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