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I am a curiosity- and strategy-driven marketing and operations professional with experience across digital campaigns, data analysis, and campaign coordination. I have supported cross-functional projects to improve communication, reporting accuracy, and process efficiency across teams. I am focused on developing expertise in marketing analytics, workflow optimization, and data-driven decision-making to deliver measurable business results, collaborating with diverse stakeholders in fast-paced environments and maintaining a strong attention to detail.…I am a curiosity- and strategy-driven marketing and operations professional with experience across digital campaigns, data analysis, and campaign coordination. I have supported cross-functional projects to improve communication, reporting accuracy, and process efficiency across teams. I am focused on developing expertise in marketing analytics, workflow optimization, and data-driven decision-making to deliver measurable business results, collaborating with diverse stakeholders in fast-paced environments and maintaining a strong attention to detail.

Kateryna Burlak

Marketing Strategist, Marketing Analyst, Brand Designer, +5

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I am a curiosity- and strategy-driven marketing and operations professional with experience across digital campaigns, data analysis, and campaign coordination. I have supported cross-functional projects to improve communication, reporting accuracy, and process efficiency across teams. I am focused on developing expertise in marketing analytics, workflow optimization, and data-driven decision-making to deliver measurable business results, collaborating with diverse stakeholders in fast-paced environments and maintaining a strong attention to detail.…I am a curiosity- and strategy-driven marketing and operations professional with experience across digital campaigns, data analysis, and campaign coordination. I have supported cross-functional projects to improve communication, reporting accuracy, and process efficiency across teams. I am focused on developing expertise in marketing analytics, workflow optimization, and data-driven decision-making to deliver measurable business results, collaborating with diverse stakeholders in fast-paced environments and maintaining a strong attention to detail.

Available to hire

I am a curiosity- and strategy-driven marketing and operations professional with experience across digital campaigns, data analysis, and campaign coordination. I have supported cross-functional projects to improve communication, reporting accuracy, and process efficiency across teams.

I am focused on developing expertise in marketing analytics, workflow optimization, and data-driven decision-making to deliver measurable business results, collaborating with diverse stakeholders in fast-paced environments and maintaining a strong attention to detail.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Ukrainian

Fluent

Russian

Fluent

Work Experience

Digital Partnerships Manager at Giti2C (Marketing agency)

May 1, 2025 - Present

Designed and optimized data-driven marketing campaigns to improve conversion rates and partner engagement; analyzed campaign metrics and profitability to guide budget allocation; built automated dashboards in Google Sheets and Excel to increase analytical accuracy and reduce reporting time; managed partner acquisition and cross-market collaborations; automated a complex product performance report to speed reporting.

Customer Care Team Coordinator at TE Connectivity (Global Electrical and Electronic Manufacturing Corporation)

April 30, 2025 - October 13, 2025

Led a team of interns supporting customer service and B2B processes across EMEA markets; developed data-driven forecasts to improve planning and reduce inventory discrepancies; automated shipment and order reports in Excel; conducted data-driven order analysis to optimize sales and logistics; led onboarding and training for new hires; supported CRM updates (Salesforce, HubSpot).

Digital Marketing Assistant at AirVape (FMCG Industry)

June 30, 2023 - October 13, 2025

Participated in A/B testing to assess engagement strategies; collaborated with UX/UI teams to enhance website UX and retention; contributed to localized marketing efforts; assisted in email campaigns; gained experience with Google Analytics and performance tracking.

Affiliate & Sales Manager at QueenBee Poland (iGaming Industry)

November 30, 2022 - October 13, 2025

Engaged in partner outreach to build long-term relationships and improve retention; secured high-value partnerships and represented the company at industry events; conducted competitor research to refine product positioning.

Marketing Strategy (Freelance) at KoloDanceStudio (Health and Wellness)

December 31, 2023 - October 13, 2025

Developed market trend analysis and provided strategic advice on brand identity for international expansion.

Social Media Marketing (Freelance) at Laser Medical Odesa (Private Clinic)

March 31, 2024 - October 13, 2025

Executed targeted advertising campaigns and content creation to increase clinic visibility and client acquisition.

Marketing Automation Integration (Freelance)

October 1, 2024 - Present

Developed a Wix website with ActiveCampaign email automation; created automated workflows for appointments and confirmations; linked automation to a CRM and Google Sheets; implemented dynamic document updates syncing client confirmations to Google Sheets.

Digital Partnerships Manager at Giti2C (Marketing agency)

May 1, 2025 - Present

Designed and optimized data-driven marketing campaigns to improve conversion rates and partner engagement. Analyzed campaign metrics and profitability, creating cohort-based insights to guide budget allocation and marketing investment decisions. Built automated dashboards in Google Sheets and Excel, increasing analytical accuracy and reducing reporting time by 30%. Managed partner acquisition and cross-market collaborations, tailoring campaigns to diverse audience profiles. Automated a complex product performance report to reduce manual work and improve reporting speed and accuracy.

Customer Care Team Coordinator at TE Connectivity (Global Electrical and Electronic Manufacturing Corporation)

April 1, 2025 - October 13, 2025

Led a team of interns supporting customer service and B2B processes across EMEA markets. Developed data-driven forecasts to improve planning and reduce inventory discrepancies. Automated Excel-based shipment and order reports, enabling faster internal analysis and decision-making. Conducted data-driven order analysis, identifying patterns that helped optimize sales and logistics performance. Led training initiatives for new hires, accelerating onboarding and knowledge transfer. Assisted in structured order tracking, shipment reports, and CRM updates (Salesforce, HubSpot).

Digital Marketing Assistant at AirVape

June 1, 2023 - October 13, 2025

Participated in A/B testing to assess customer engagement strategies and optimize performance. Worked alongside UX/UI teams to improve website user experience and retention. Contributed to localized marketing efforts, supporting sales growth in key regions. Assisted in email marketing campaigns, enhancing brand awareness and customer engagement. Gained experience in Google Analytics and performance tracking for digital campaigns.

Affiliate & Sales Manager at QueenBee Poland

November 1, 2022 - October 13, 2025

Engaged in partner and client outreach, helping build long-term relationships and improving retention rates. Secured high-value business partnerships, representing the company at SiGMA World Gambling Festival, generating a pipeline of quality leads and increasing business growth. Conducted competitor research to refine product positioning strategies.

Marketing Strategy Consultant (Freelance) at KoloDanceStudio

December 1, 2023 - October 13, 2025

Developed market trend analysis and provided strategic advice on brand identity for international expansion.

Marketing & Social Media Specialist (Freelance) at Laser Medical Odesa

March 1, 2024 - October 13, 2025

Successfully executed targeted advertising campaigns and content creation to increase clinic visibility and client acquisition.

Marketing Automation Specialist (Freelance) at Self-initiated / October 2024 project

October 1, 2024 - Present

Developed a Wix website and integrated it with ActiveCampaign for email automation; created automated workflows for appointment bookings and confirmations; connected the automation to a CRM system; directed leads into Google Sheets; implemented a dynamic document update feature that syncs client confirmations to Google Sheets.