Available to hire
I’m a marketing professional with thirteen years of varied experience, focusing on digital marketing, content strategy, SEO, and driving measurable business growth. I write, plan, and lead multi-channel campaigns that combine data, creativity, and a strong emphasis on delivering real-world results.
I’m reliable, efficient, and collaborative, with a track record of building cross-functional teams and delivering high-quality content and campaigns across blogs, service pages, and ecommerce experiences. I’m passionate about doing good and using my marketing craft to help brands grow sustainably.
Experience Level
Language
English
Fluent
Work Experience
Owner & Content Strategist at Spearmint Copy
January 1, 2025 - PresentLaunched freelance content writing business focusing on driving performance in search; responsible for content writing, strategy, and reporting across blogs, white papers, service pages, and more.
Owner at Newcastle Eats
January 1, 2011 - PresentIndependent regional food blog and writing for the North East; built and maintained entirely by me; attracts 10k+ visits per month; featured in The Guardian and Waitrose; partnered with multiple brands.
Senior Content Manager at Bonded Agency
January 1, 2025 - October 13, 2025Marketing content manager for clients and the agency; developed performance-driven strategies and on-site content; led award entries with 22 campaigns won; cross-team collaboration (social, PPC); site management, blogging, and project management; covered maternity leave for SEO & Content Director, leading SEO activities for twelve months.
Head of Marketing at Be Found Be Chosen
January 1, 2022 - October 13, 2025Launched the SEO service for a specialist media agency; managed an average of £120k per annum of work; led agency growth and cross-team performance for SEO and PPC; 100% revenue growth YoY from sales & marketing activity; website redesign and ongoing management; supported sales with overall marketing strategy, positioning, content, collateral, and advertising.
Head of Digital at Horizon Works
January 1, 2019 - October 13, 2025Managed digital marketing retainers and projects for ~15 clients; devised complete growth strategies; day-to-day activation; content creation, on/off-site; web project management and site updates; social media and email marketing; expanded services to include SEO, PPC, and CRO; managed a small team and coordinated with print for cross-campaign collateral.
Marketing Director at Smart Money People
January 1, 2018 - October 13, 2025Growth marketing for a fast-paced SaaS startup targeting global brands; strategy development with a focus on SEO & social; achieved a 700% increase in traffic in the first year; launched social listening and outreach; end-to-end management of awards programmes; email marketing & CRM management (~40k subs) for HSBC, Virgin Money, insurers; regular B2C newsletter.
SEO Consultant at Silverbean
January 1, 2015 - October 13, 2025Delivered high-level SEO across a diverse client base; audits, keyphrase research, link-building, and content writing; cross-team collaboration with PPC and social/content teams; managed key client relationships including ScS, BUNZL Plc brands, Sunderland City Council, Rowlands Pharmacy; developed junior staff and improved agency processes.
SEO Consultant at Northgate Systems
January 1, 2014 - October 13, 2025Launched the marketing arm of a web development agency; on-site and off-site SEO, PPC management with high- spend, email marketing for lists ~100k; social media, blogging, and basic HTML/CSS work.
Digital Marketing Manager at Unique Magazines
January 1, 2012 - October 13, 2025In-house ecommerce management for a magazine subscription site; email marketing, social media, content writing, PPC campaigns, and reporting.
Owner & Content Strategist at Spearmint Copy
January 1, 2025 - PresentLaunched freelance content writing business focusing on driving performance in search; responsible for content writing, strategy, and reporting across blogs, white papers, service pages, and more.
Owner at Newcastle Eats
January 1, 2011 - PresentIndependent regional food blog and writing for the North East, attracting 10k+ visits per month; featured in The Guardian and Waitrose, with multiple partnerships.
Senior Content Manager at Bonded Agency
January 1, 2025 - October 13, 2025Marketing content manager for clients and the agency; led on performance-driven strategies, on-site content production, and agency-wide award entries (22 campaigns won). Covered maternity leave for SEO & Content Director, leading all SEO activity for twelve months.
Head of Marketing at Be Found Be Chosen
January 1, 2022 - October 13, 2025Launched the SEO service for a specialist media agency; managed £120k+ annual workload, led agency growth, and oversaw SEO & PPC (search and social) and ecommerce strategy; supported sales with marketing strategy, collateral, and campaigns; website redesign and ongoing management; achieved 100% revenue growth YoY from sales & marketing activity.
Head of Digital at Horizon Works
January 1, 2019 - October 13, 2025Managed digital marketing retainers and projects for around fifteen clients; developed the agency's digital arm to offer SEO, PPC, and CRO; managed a small team and cross-campaign collateral with the print team.
Marketing Director at Smart Money People
January 1, 2018 - October 13, 2025Growth marketing for a fast-paced startup; responsible for marketing strategy, SEO, and social; led end-to-end campaigns and awards programs; managed SaaS site and CRM, including a large subscriber base.
SEO Consultant at Silverbean
January 1, 2015 - October 13, 2025Delivering high-level SEO, site audits, keyword research, link-building, and content; collaborated with PPC and social teams; managed important client accounts and mentored juniors; helped improve agency processes.
SEO Consultant at Northgate Systems
January 1, 2014 - October 13, 2025Launched the marketing arm of a web development agency; on-site/off-site SEO, PPC management (one account spend £1m p.a.), email marketing for lists around 100k subscribers; social, blogging, and basic HTML/CSS work.
Digital Marketing Manager at Unique Magazines
January 1, 2012 - October 13, 2025In-house ecommerce management for a magazine subscription site: email marketing, social media, content writing, PPC campaigns, and reporting.
Freelance Marketing Consultant
January 1, 2020 - October 13, 2025Consulting for a financial services startup (2018–2020) and a women’s fashion brand (2022–2023).
Freelance Marketing Consultant
January 1, 2023 - October 13, 2025Continued consultancy work for clients across industries including fashion (2022–2023).
Education
BSc (Hons) Multimedia & Digital Entertainment at Northumbria University
January 11, 2030 - October 13, 2025BSc (Hons.) Multimedia & Digital Entertainment at Northumbria University
January 11, 2030 - October 13, 2025Qualifications
Google Analytics Certification
January 11, 2030 - October 13, 2025Google Ads Certification
January 11, 2030 - October 13, 2025HubSpot Certification
January 11, 2030 - October 13, 2025Mailchimp Certification
January 11, 2030 - October 13, 2025Shopify Certification
January 11, 2030 - October 13, 2025Google Analytics Certification
January 11, 2030 - October 13, 2025Google Ads Certification
January 11, 2030 - October 13, 2025HubSpot Certification
January 11, 2030 - October 13, 2025Mailchimp Certification
January 11, 2030 - October 13, 2025Shopify Certification
January 11, 2030 - October 13, 2025Industry Experience
Media & Entertainment, Software & Internet, Financial Services, Retail, Professional Services, Education
Experience Level
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