Global Digital Marketing & E-Commerce & Omnichannel Director at Estée Lauder Companies

Led the development of the global digital strategy, omnichannel roadmap, and cross‑functional initiatives (Mkg, Sales, IT, Supply Chain, Finance) across EMEA, North America and APAC; managed P&L and agency partnerships; allocated budget by acquisition/retention channels; steered site developments, CRM, and marketplace projects.

Global Digital Marketing & E-Commerce & Omnichannel Director at Estée Lauder Companies

Led global digital, marketing/branding and communications strategies for B2C, B2B and B2B2C channels across multiple regions, including marketplaces and Amazon. Managed P&L and cross-functional teams to drive omnichannel performance and ROI through data-driven optimization.

Global Digital Marketing & E-Commerce & Omnichannel Director at Estée Lauder Companies

Responsible for developing the performance digital, marketing/branding and communication strategy aligned with Comex objectives across B2C, B2B, B2B2C, and 3PP marketplaces (including Amazon). Managed BU P&L, led a transversal team, and designed the digital roadmap with continuous optimization (data-driven). Oversaw omnichannel digital projects (UI/UX site updates, CRM, AI deployments, POS) and allocated/monitored budget by acquisition/retention channels (SEO/SEA/SMO/CRM/Marketplaces), coordinating with Mkg, Sales, IT, Supply Chain and Finance, and managing internal/external agencies.

Global Digital Marketing & E-Commerce & Omnichannel Director at Estée Lauder Companies

Reports to the Senior Vice President, Global Brands; leads the performance digital, marketing/branding and communication strategy aligned with Comex objectives across B2C, B2B, B2B2C, 3P platforms (marketplaces + Amazon). Manages BU P&L and transversal teams; designs and deploys the digital roadmap, supports operational implementation, and continuously optimizes the digital and commercial strategy across EMEA / North America / APAC; collaborates with Mkg, Sales, IT, Supply Chain, Finance; oversees internal & external agencies; coordinates omnichannel digital projects (UI/UX site updates, CRM, AI deployment, POS); allocates budget by channel with ROI tracking (SEO/SEA/SMO/CRM/Marketplaces).

Digital Marketing & E-Commerce Director - EMEA at Ninja

Created and executed a 360° omnichannel marketing and communications strategy; built and led a 15‑person team; managed P&L; scaled growth (+148%); coordinated with internal/external agencies; integrated campaigns across TV/Press/PR/Influence.

Digital Marketing & E-Commerce / Omnichannel Director - EMEA at Ninja

Developed and executed 360° omnichannel marketing and communications strategy aligned with exec objectives; oversaw channel management, trade marketing, and merchandising; led a 15-person team and external agencies; achieved +148% growth.

Digital Marketing & E-Commerce / Communication Director - EMEA at Ninja

360° omnichannel marketing and communication strategy in line with Comex objectives (B2C, B2B, B2B2C, 3PP Marketplaces/Amazon). Defined Mix of Business / Market Fit, managed e-commerce and trade marketing, led campaigns with agencies, and drove cross-functional initiatives, including data analytics and CRM.

Digital Marketing & E-Commerce / Omnichannel Director at Ninja

Development of the 360° omnichannel marketing and communication strategy in line with Comex objectives (B2C, B2B, B2B2C, 3PP Marketplaces / Amazon); defined and executed Mix of Business / Market Fit for e-commerce; led channel management, trade marketing and merchandising; managed projects, growth initiatives (+148%), internal & external agencies; data analytics management / CRM; cross-functional leadership (15 people).

Global Head of Digital Marketing & E-Commerce / Omnichannel at Estée Lauder Companies

Directed BU P&L and cross‑functional teams; defined and deployed digital/e‑commerce strategy for multiple regions (EMEA/US/China/Russia); managed roadmaps, evolutions, CRM deployment and POS initiatives; oversaw agencies and budget allocation by channel.

Global Head of Digital Marketing & E-Commerce / Omnichannel at Estée Lauder Companies

Led global digital strategy for EMEA/US/China/Russia across digital, e-commerce, and omnichannel initiatives; defined budgets, roadmaps and cross-functional governance; optimized performance and data-driven decision making.

Global Head of Digital Marketing & E-Commerce / Omnichannel at Estée Lauder Companies

Managed BU P&L and transversal teams; developed digital, marketing and communications strategy; built capabilities across EMEA/US/China with CRM and POS initiatives; led the digital roadmap and cross-functional collaborations.

Global Head of Digital Marketing & E-Commerce / Omnichannel at Estée Lauder Companies

Managed the BU P&L; developed digital, marketing and communications strategy per Comex; defined e-commerce Mix of Business / Market Fit; led omnichannel projects (site evolutions, CRM deployment, CRM/POS) and cross-functional服务 (Mkg, Commercial, IT, Supply Chain, Finance); oversaw internal & external agencies; allocated digital marketing budgets by acquisition/retention channels with ROI per channel.

Global Digital Marketing Manager / E-Commerce / CRM at Richemont Retail

Led e‑commerce and digital marketing for luxury brands (watchmaking, jewellery, leather goods); managed a 9‑person team; oversaw >€1M budgets; executed multi‑channel campaigns; managed digital assets and analytics.

Global Digital Marketing & E-Commerce / CRM / Omnichannel at Richemont Retail

Managed P&L for the BU; led a multi-disciplinary team (9) delivering multi-channel campaigns, CRM integration, and e-commerce growth (SEO/SEM/CRM/MARKETPLACES); oversaw data collection and analytics; collaborated with Mkg, Commercial, Supply Chain, Finance.

Global Digital Marketing Manager / E-Commerce / CRM at Richemont Retail

P&L BU management; led an 9-person E-commerce team; analyzed KPIs/ROI across acquisition/retention channels (SEO/SEM/SMO/CRM/Marketplaces); managed budgets (+1M€); oversaw campaigns, marketing automation, and data collection (Analytics, GTM, CRM).

Global Digital Marketing & E-Commerce / CRM at Richemont Retail - Watchmaking, Jewellery, Leather goods

P&L management; 9-person e-commerce team; KPI and ROI analysis across on/off-line channels (SEO/SEM/SMO/CRM/Marketplaces); managed budgets (>€1M); defined strategic digital/e-commerce roadmap and partnerships; cross-functional collaboration (Mkg, Commercial, IT, Supply Chain, Finance).

Global Digital Marketing / E-Commerce Project Manager at Richemont Retail

Deployed and optimized multi‑channel online marketing efforts; led SEO/SEM/SMO, CRM, DAM, and e‑merchandising; collaborated across France, Spain, Germany, USA, UK, Italy, Russia, China.

Project Manager at Richemont Retail

Directed multi-channel digital projects, ecommerce initiatives, CRM integration, analytics and optimization for luxury brands.

Global Digital Marketing / E-Commerce Project Manager at Richemont Retail

Deployed and optimized multi-channel online marketing (SEO/SEM/SMO), CRM, web design, e-merchandising, and use of management tools; contributed to cross-departmental initiatives (Marketing, Commercial, Supply Chain, Finance).

Global Digital Marketing / E-Commerce Project Manager at Richemont Retail

Multi-channel online marketing deployment and optimization: SEO/SEM/SMO, CRM, Web design, e-merchandising; use and analysis of management tools; cross-department collaboration.

Digital Marketing / E-Commerce B2C / B2B Coordinator at SFR

Managed online marketing deployment and optimization; SEO/SEM/SMO; web design; e‑merchandising; CRM; analytics and performance measurement.

Digital Marketing / E-Commerce B2C / B2B Coordinator at SFR

Led multi-channel online marketing deployment and optimization including SEO/SEM/SMO, CRM, web design, e-merchandising and performance analysis.

Global Digital Marketing / E-Commerce Coordinator at SFR

Multi-channel online marketing deployment and optimization (SEO/SEM/SMO), web design, market ergonomics, e-merchandising; analyzed tools and performance.

Digital Marketing / E-Commerce B2C / B2B Coordinator at SFR

Multi-channel online marketing deployment and optimization: SEO/SEM/SMO; Web design; market ergonomics; e-merchandising; use and analysis of management tools.

Global Digital Marketing / Communication Coordinator at Airbus Defense & Security

Marketing and digital communications; corporate website; digital asset management (PIM); employee advocacy platforms; cross‑functional coordination.

Global Digital Marketing / Communication Coordinator at Airbus Defense & Security

Managed corporate and commercial marketing websites, press, SN and employee advocacy platforms; oversaw digital asset management (PIM).

Marketing and Digital Communication at Airbus Defense & Security

Marketing and digital communications for corporate and commercial websites; press relations; SN; employee advocacy platforms; digital asset management (PIM).

Marketing Assistant B2C / B2B at BMW France

Brand.fr content updates; emailing campaigns; CRM; SEO; support for marketing activities.

Marketing Assistant B2C / B2B at BMW France

Supported FR Brand.com updates; executed emailing campaigns; CRM management; SEO improvements.

Marketing Assistant B2C / B2B at BMW France

Update of FR Brand.com; email campaigns; CRM; SEO.