Available to hire
I’m Katya Wu—a creative and analytical User Experience Designer with a recent MSc in Human-Computer Interaction and over 12 years of experience leading cross-functional teams to solve complex, user-centered problems in tech.
I specialize in the end-to-end design process—from conducting qualitative and quantitative user research to developing wireframes, high-fidelity prototypes, and usability testing. My PMP-certified background as a Program Manager helps align stakeholder needs and business goals with user-centric design, ensuring solutions that are intuitive, impactful, and feasible. I’m passionate about creating accessible, brand-aligned digital experiences that solve real user needs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Russian
Fluent
Chinese
Fluent
Work Experience
UX Designer & Researcher at UCD (Client Project: ICEP Europe)
December 31, 2025 - October 13, 2025Led the end-to-end UX design process for a commercial client, transforming their online learning platform to be more intuitive, accessible, and user-friendly. Conducted comprehensive user research, including observational interviews and surveys, to diagnose pain points and validate design concepts with real users. Developed a full suite of design documentation, from wireframes and site maps to high-fidelity, interactive prototypes in Figma. Synthesized research findings into a final UX strategy, successfully advocating for user-centered design decisions that were praised by the client.
Product Marketing & Publishing Consultant at 3K Games
December 31, 2024 - October 13, 2025Translated market research and user persona analysis into a cohesive go-to-market strategy for a mobile game relaunch, ensuring a consistent user journey from initial ad exposure to the in-app experience. Designed and implemented automated data dashboards to visualize user behaviour data (CTR, CVR, CPI), enabling faster, data-informed strategic decisions. Authored the company's first structured launch SOP, which became the benchmark for future projects and earned me the 'Star of 3K Games' award (2024).
Senior Creative Program Manager at IGG
December 31, 2023 - October 13, 2025Managed a large-scale A/B testing program for advertising creative, analysing user behaviour metrics to optimize messaging and visuals for a portfolio of 20+ global titles. Acted as a key cross-functional consultant, using performance data to advocate for user-centric creative choices with marketing, product, and design teams. Scaled a creative operations program to 6 global studios, implementing a data-driven framework that was instrumental in growing the flagship game’s DAU to over 2 million.
Senior Business Development Manager at Alibaba Mobile Group
December 31, 2017 - October 13, 2025Acted as a strategic consultant to a B2B client portfolio of leading gaming companies (inc. IGG, NetEase), analysing their user acquisition challenges to develop tailored platform solutions. Delivered insight-led presentations and market reports to C-level executives, translating complex data into clear, actionable strategies to improve their product's performance.
UX Designer & Researcher at UCD (Client Project: ICEP Europe)
January 1, 2025 - October 13, 2025Led the end-to-end UX design for a commercial client’s online learning platform, increasing usability and accessibility. Conducted user research (observational interviews and surveys), translated insights into wireframes, site maps, and interactive prototypes in Figma, and documented design outputs. Synthesized findings into a user-centered UX strategy that aligned with client goals and was praised by stakeholders.
Product Marketing & Publishing Consultant at 3K Games
January 1, 2024 - October 13, 2025Translated market research and user persona analyses into a cohesive go-to-market strategy for a mobile game relaunch. Designed automated dashboards (CTR, CVR, CPI) to visualize user behavior, enabling faster data-driven decisions. Authored the first structured launch SOP, establishing benchmarks for future projects and earning the 'Star of 3K Games' award (2024).
Senior Creative Program Manager at IGG
January 1, 2023 - October 13, 2025Managed a large-scale A/B testing program for advertising creative across a portfolio of 20+ titles. Served as a cross-functional consultant to optimize messaging and visuals based on performance data, and scaled a creative operations program to 6 global studios, contributing to a DAU increase to over 2 million.
Senior Business Development Manager at Alibaba Mobile Group
January 1, 2017 - October 13, 2025Acted as a strategic consultant to a B2B client portfolio of gaming companies, analyzing user acquisition challenges to develop tailored platform solutions. Delivered insights and market reports to C-level executives, translating data into actionable strategies to improve product performance.
UX Designer & Researcher at University College Dublin (ICEP Europe client project)
December 31, 2025 - October 13, 2025Led the end-to-end UX design process for a commercial client, transforming their online learning platform to be more intuitive, accessible, and user-friendly. Conducted comprehensive user research including observational interviews and surveys to diagnose pain points and validate design concepts. Produced wireframes, site maps, and high-fidelity, interactive prototypes in Figma. Synthesized research findings into a final UX strategy and advocated for user-centered design decisions praised by the client.
Product Marketing & Publishing Consultant at 3K Games
December 31, 2024 - October 13, 2025Translated market research and user persona analysis into a go-to-market strategy for a mobile game relaunch, ensuring a consistent user journey from initial ad exposure to the in-app experience. Designed and implemented automated data dashboards to visualize user behaviour data (CTR, CVR, CPI), enabling faster, data-informed strategic decisions. Authored the company's first structured launch SOP, which became the benchmark for future projects and earned the 'Star of 3K Games' award (2024).
Senior Creative Program Manager at IGG
December 31, 2023 - October 13, 2025Managed a large-scale A/B testing program for advertising creative, analysing user behaviour metrics to optimize messaging and visuals for a portfolio of 20+ global titles. Acted as a key cross-functional consultant, using performance data to advocate for user-centric creative choices with marketing, product, and design teams. Scaled a creative operations program to 6 global studios, implementing a data-driven framework that was instrumental in growing the flagship game’s DAU to over 2 million.
Senior Business Development Manager at Alibaba Mobile Group
December 31, 2017 - October 13, 2025Acted as a strategic consultant to a B2B client portfolio of leading gaming companies (inc. IGG, NetEase), analysing their user acquisition challenges to develop tailored platform solutions. Delivered insight-led presentations and market reports to C-level executives, translating complex data into clear, actionable strategies to improve product performance.
UX Designer & Researcher at UCD
January 1, 2025 - October 13, 2025Led the end-to-end UX design process for a commercial client's online learning platform to improve intuition, accessibility, and usability. Conducted qualitative and quantitative user research (observational interviews, surveys) to diagnose pain points and validate concepts. Produced wireframes, site maps, and high-fidelity interactive prototypes in Figma. Synthesized findings into a final UX strategy and advocated for user-centered design decisions praised by the client.
Product Marketing & Publishing Consultant at 3K Games
January 1, 2024 - October 13, 2025Translated market research and persona analysis into a cohesive go-to-market strategy for a mobile game relaunch, ensuring a consistent user journey from ad exposure to in-app experience. Designed and implemented automated dashboards visualizing user behavior data (CTR, CVR, CPI), enabling faster data-informed decisions. Authored the company's first structured launch SOP, which became the benchmark for future projects and earned the 'Star of 3K Games' award (2024).
Senior Creative Program Manager at IGG
January 1, 2023 - October 13, 2025Managed a large-scale A/B testing program for advertising creative, analysing user behaviour metrics to optimize messaging and visuals for a portfolio of 20+ global titles. Acted as a key cross-functional consultant, using performance data to advocate for user-centric creative choices with marketing, product, and design teams. Scaled a creative operations program to 6 global studios, implementing a data-driven framework that was instrumental in growing the flagship game’s DAU to over 2 million.
Senior Business Development Manager at Alibaba Mobile Group
January 1, 2017 - October 13, 2025Acted as a strategic consultant to a B2B client portfolio of leading gaming companies (inc. IGG, NetEase), analysing their user acquisition challenges to develop tailored platform solutions. Delivered insight-led presentations and market reports to C-level executives, translating complex data into clear, actionable strategies to improve their product's performance.
UX Designer & Researcher at UCD (Client Project: ICEP Europe)
January 1, 2025 - October 13, 2025Led the end-to-end UX design process for a commercial client, transforming their online learning platform to be more intuitive, accessible, and user-friendly. Conducted comprehensive user research (observational interviews and surveys) to diagnose pain points and validate design concepts with real users. Developed wireframes, site maps, and high-fidelity interactive prototypes in Figma. Synthesized findings into a final UX strategy praised by the client for user-centered design decisions.
Product Marketing & Publishing Consultant at 3K Games
January 1, 2024 - October 13, 2025Translated market research and user persona analysis into a cohesive go-to-market strategy for a mobile game relaunch, ensuring a consistent user journey from initial ad exposure to the in-app experience. Designed and implemented automated data dashboards to visualize user behaviour data (CTR, CVR, CPI), enabling faster, data-informed strategic decisions. Authored the company's first structured launch SOP, earning the 'Star of 3K Games' award (2024).
Senior Creative Program Manager at IGG
January 1, 2023 - October 13, 2025Managed a large-scale A/B testing program for advertising creative, analysing user behaviour metrics to optimize messaging and visuals for a portfolio of 20+ global titles. Acted as a key cross-functional consultant, using performance data to advocate for user-centric creative choices with marketing, product, and design teams. Scaled a creative operations program to 6 global studios, implementing a data-driven framework instrumental in growing the flagship game’s DAU to over 2 million.
Senior Business Development Manager at Alibaba Mobile Group
January 1, 2017 - October 13, 2025Acted as a strategic consultant to a B2B client portfolio of leading gaming companies (including IGG, NetEase), analysing their user acquisition challenges to develop tailored platform solutions. Delivered insight-led presentations and market reports to C-level executives, translating complex data into clear, actionable strategies to improve product performance.
Education
Master of Science in Human-Computer Interaction at University College Dublin
January 11, 2030 - October 13, 2025Master of Science in Human-Computer Interaction at University College Dublin
January 11, 2030 - October 13, 2025Master of Science in Human-Computer Interaction at University College Dublin
January 11, 2030 - October 13, 2025Master of Science in Human-Computer Interaction at University College Dublin
January 11, 2030 - October 13, 2025Master of Science in Human-Computer Interaction at University College Dublin
January 11, 2030 - October 13, 2025Qualifications
PMP
January 11, 2030 - October 13, 2025Project Management Professional (PMP) Certification
January 11, 2030 - October 13, 2025PMP® Certification
January 11, 2030 - October 13, 2025PMP® Certification
January 11, 2030 - October 13, 2025Project Management Professional (PMP)
January 11, 2030 - October 13, 2025Industry Experience
Gaming, Software & Internet, Education, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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