Nidhi Shah

Marketing Consultant at Self Employed (Mumbai) – Marketing Consultant (Brands & Movies)

Built and expanded a dynamic marketing consultancy to a team of 3; specialized in brand marketing, brand identity, activations, solution-oriented strategy, and promotional campaigns with strategic oversight and hands-on execution. Worked with key clients including Fizzy Goblet, Rheson, Masaba, Ajay Devgn Films, Salman Khan Films, Red Chillies, and Balaji Group, delivering a 360-degree marketing approach and impactful partnerships.

Head Marketing at MADDOCK FILMS, Mumbai

Developed and implemented a 360-degree global online/offline marketing plan and budget for a movie, contributing to box-office success (approx. USD 25 million). Led strategic partnerships, cost optimization, and a marketing team of ten; aligned campaigns with genre, cast and budget to maximize performance.

Project Head at SPOT ON (Marketing agency)

Launched first-ever female celebrity app (Sonam Kapoor) achieving 1 million subscribers on day 1; led launch of Body Lingo athleisure in India; piloted the cricket docudrama campaign (~USD 1 million); managed Borosil marketing campaign increasing brand awareness by 30% and sales by 25%. Built media/influencer partnerships, organic content, and brand merchandise with Mattel; led a team of 8 and fostered collaborative culture.

Marketing Manager at BOTTOM LINE MEDIA, ILLUMINATI FILMS, SKF

Developed and implemented a film marketing campaign that contributed to the highest-grossing film for the actors (~USD 151 million). Supported social media strategy for eyewear brand Opium Eyewear and analyzed/c evaluated campaigns to ensure ongoing effectiveness.

Marketing Executive at DHRUV APPARELS PVT LTD (Garment Manufacturing)

Conducted market research to identify trends, consumer preferences, and competition. Assisted in digital marketing strategy for social media, website, text, and email; analyzed consumer behavior and purchasing patterns to inform marketing decisions.

Marketing Consultant at Self Employed (Brands & Movies)

Built and expanded a dynamic marketing consultancy into a team of three, specializing in brand marketing, activations, and solution-focused strategy for fashion and film clients. Led 360-degree campaigns for Fizzy Goblet that boosted global sales by 25% and secured a global brand ambassador, driving a 50% lift in sales across platforms. Negotiated partnerships with international sportswear brands, delivering 25% and 20% growth in global presence, and steered festive social media campaigns that increased online conversions by 15%. Planned and executed India’s first store launch, managing media, influencer activations, and PR to generate strong coverage. Led collaborations with platforms such as Twitter, Facebook, and Instagram for innovative celebrity-driven content, and sourced sponsorships, events, national activations, and initiatives to raise brand visibility. Guided key clients including Masaba, Rheson, SKF, Netflix projects, Ajay Devgn films, and Balaji Group from concept to exe

Head Marketing at MADDOCK FILMS, Mumbai

Led a 360-degree global online/offline marketing plan and budget, driving a USD 25 million box office result. Negotiated brand integrations and strategic partnerships to reduce production costs while increasing reach. Collaborated with trailer and poster teams to create assets across traditional and non-traditional media, raising awareness among targeted demographics. Briefed actors and production teams on marketing campaigns to ensure participation aligned with overall strategy. Managed media spends and ROI to meet opening day targets and supported the international release strategy.

Project Head at SPOT ON (Marketing agency)

Launched India’s first female celebrity app (Sonam Kapoor) hitting one million subscribers on day 1. Spearheaded the launch of Body Lingo athleisure in India, leading to brand awareness and sales. Led the first cricket docudrama campaign in India which grossed approximately USD 1 million. Developed and maintained strong relationships with media, created organic content and influencer partnerships, and managed photo and video shoots. Partnered with Mattel to create special brand merchandise globally for a movie. Led and mentored a team of eight to achieve desired results and foster a culture of collaboration.

Marketing Manager at BOTTOM LINE MEDIA, ILLUMINATI FILMS, SKF

Developed and implemented a marketing campaign for a movie which became the actor’s highest-grossing to date (approx. USD 151 million). Assisted in social media strategy for Opium Eyewear to boost brand awareness and online conversations. Measured and evaluated campaigns to ensure continued effectiveness.

Marketing Executive at DHRUV APPARELS PVT LTD

Conducted comprehensive market research to identify trends, customer preferences and the competitive landscape. Assisted in providing digital marketing strategy for social media, website, text & email. Analyzed consumer behavior and purchasing patterns using sales data and market studies.

Marketing Consultant at Brands & Movies (Self Employed)

Built and expanded a dynamic marketing consultancy to a team of 3; delivered 360-degree brand and film marketing campaigns for clients such as Fizzy Goblet, Masaba, Rheson, and other Bollywood properties; secured a global brand ambassador and managed partnerships, activations, and influencer programs.

Head Marketing at MADDOCK FILMS, Mumbai

Led a 360-degree global online/offline marketing plan and budget for a film, contributing to significant box-office success (~USD 25 million); steered partnerships, brand integration, asset creation, and team leadership.

Project Head at SPOT ON (Marketing agency)

Launched and managed marketing campaigns (including the first cricket docudrama) and brand activations; developed and executed strategies for Borosil, resulting in 30% brand awareness increase and 25% sales growth; built media relationships and led a team of 8.

Marketing Manager at BOTTOM LINE MEDIA, ILLUMINATI FILMS, SKF

Developed and implemented a high-impact marketing campaign contributing to one of the actor’s highest grossing films; led social media strategy and measured campaign effectiveness to optimize results.

Marketing Executive at DHRUV APPARELS PVT LTD (Garment Manufacturing)

Conducted market research, supported digital marketing strategy (social media, website, email) and analyzed consumer behavior to inform product and campaign decisions.

Marketing Consultant at Self Employed (Brands & Movies), Mumbai

Built and scaled a dynamic marketing consultancy to a team of 3 in 3 years. Led brand marketing, brand identity, activations, solution-oriented strategy, and promotional campaigns for clients including Fizzy Goblet, Masaba, Rheson, Salman Khan Films, Ajay Devgn films, Red Chillies and Balaji Group. Secured a global superstar as brand ambassador for Fizzy Goblet, developed 360-degree global campaigns, managed media/influencer partnerships, first store launch PR, and sponsorship activations while optimizing budgets and driving measurable sales growth.

Head Marketing at MADDOCK FILMS, Mumbai

Developed and executed a 360-degree online/offline marketing plan and budget for a Netflix/film project, leading to significant box office impact. Directed brand integration opportunities, managed media spends with cost optimization (saving ~20%), oversaw a team of 10, and aligned marketing with film genre and budget to maximize openings and audience reach.

Project Head at SPOT ON (Marketing agency)

Launched India’s first female celebrity app (Sonam Kapoor) hitting 1 million subscribers on day 1. Spearheaded the launch of Body Lingo athleisure in India, led the first cricket docudrama campaign (~USD 1 million), built media/influencer partnerships, and directed on-ground and digital campaigns to drive brand awareness and engagement.

Marketing Manager at Bottom Line Media, Illuminati Films, SKF

Designed and executed marketing campaigns that contributed to the industry’s highest-grossing film to date (~USD 151 million). Supported social media strategy for Opium Eyewear, measured campaign effectiveness, and optimized brand communications across channels.

Marketing Executive at DHRUV APPARELS PVT LTD (Garment Manufacturing)

Conducted comprehensive market research, assisted in digital marketing strategy across social media, website, SMS & email, and analyzed consumer behavior to inform product and marketing decisions.

Marketing Consultant at Self Employed (Mumbai – Brands & Movies)

Built and expanded a dynamic marketing consultancy to a team of 3 within 3 years. Specialized in brand marketing, activations and promotional campaigns for fashion and film clients. Delivered 360-degree strategies, forged partnerships, and executed store launches and national activations. Achievements include a 25% global sales increase for Fizzy Goblet, signing a global brand ambassador with a 50% sales uplift, and expanded international presence for Masaba and Rheson.

Head Marketing at MADDOCK FILMS, Mumbai

Developed a 360-degree global online/offline marketing plan and budget for a Netflix feature, optimizing promotions to maximize viewership while saving costs. Aligned marketing with genre, cast and budget; led influencer collaborations and asset creation; managed a cross-functional team of 10 and led TIFF-focused promotions.

Project Head at SPOT ON (Marketing agency)

Launched first-ever female celebrity app (Sonam Kapoor), led the launch of Body Lingo athleisure in India, and spearheaded a cricket docudrama campaign that grossed approximately USD 1 million. Built and executed campaigns, partnerships and influencer/content programs.

Marketing Manager at BOTTOM LINE MEDIA, ILLUMINATI FILMS, SKF

Developed and implemented marketing campaigns that contributed to the highest-grossing film for the actor, with box office around USD 151 million. Assisted social media strategy for Opium Eyewear and measured brand campaigns to ensure effectiveness.

Marketing Executive at DHRUV APPARELS PVT LTD (Garment Manufacturing)

Conducted comprehensive market research to identify trends and consumer preferences; supported digital marketing strategy across social media, website and email; analyzed purchasing patterns to inform campaigns.

Marketing Consultant at Self Employed (Mumbai) – Brands & Movies

I built and expanded a dynamic marketing consultancy to a team of 3, delivering brand marketing, brand identity, activations, solution-oriented strategy and promotional campaigns for clients such as Fizzy Goblet, Masaba, Rheson, Salman Khan Films, Ajay Devgn Films, Red Chillies and Balaji Group. I led 360-degree marketing strategies, secured a global superstar as brand ambassador increasing sales by up to 50%, forged partnerships with international brands to expand global presence, organized store launches and PR events, and managed media and influencer partnerships for film promotions.

Head Marketing at Maddock Films, Mumbai

Led a 360-degree global marketing plan and budget for a Netflix movie, achieving strong box office performance (~USD 25 million). Managed budgeting and cost optimization, aligned marketing strategy with film genre, cast and budget, and led a cross-functional team of 10 across digital, events, PR and media, delivering high-quality assets and cross-brand partnerships.

Project Head at SPOT ON (Marketing agency)

Launched the first-ever female celebrity app (Sonam Kapoor) hitting 1 million subscribers on day 1; led the marketing for an athleisure brand launch (Body Lingo) in India, driving brand awareness and sales. Directed the cricket docudrama campaign (approximately USD 1 million) and developed Borosil marketing that increased brand awareness by 30% and sales by 25%.

Marketing Manager at Bottom Line Media, Illuminati Films & SKF

Developed and implemented a marketing campaign for a movie that became the actor’s highest-grossing film; contributed to social media strategy for eyewear brand; measured and evaluated campaigns to ensure continued effectiveness; led integrated marketing initiatives across film and consumer brands.

Marketing Executive at Dhruv Apparels Pvt Ltd

Conducted comprehensive market research to identify trends, customer preferences and competitive landscape; assisted in providing digital marketing strategy for social media, website, text & email campaigns; analyzed consumer behavior using sales data and market studies to inform marketing decisions.

Marketing Consultant at Self Employed (Mumbai - Brands & Movies)

Built and scaled a dynamic marketing consultancy to a team of 3, delivering brand marketing, brand identity, activations, solution-oriented strategy, and promotional campaigns. Forged impactful partnerships and led end-to-end marketing for clients including Fizzy Goblet, Masaba, Rheson, Salman Khan Films, Ajay Devgn films, and Balaji Group.

Head of Marketing at MADDOCK FILMS, Mumbai

Developed and implemented a 360-degree global online/offline marketing plan and budget for a Netflix movie, contributing to strong performance and visibility. Led strategic partnerships, brand integration opportunities, asset management, actor briefing, and ROI-focused media management; led a marketing team of ten and achieved cost efficiencies.

Project Head at SPOT ON (Marketing agency)

Launched and led multiple high-impact campaigns including the first-ever female celebrity app (Sonam Kapoor) with 1 million subscribers on day 1; spearheaded the launch of an Indian athleisure brand and the first cricket docudrama campaign (~USD 1 million). Built strong media and influencer partnerships, managed brand merchandise collaborations (including Mattel), and led a team of 8.

Marketing Manager at Bottom Line Media, Illuminati Films, SKF

Developed and implemented a movie marketing campaign that contributed to one of the actors’ highest grossing films to date (approx. USD 151 million box office). Assisted social media strategy for eyewear brand Opium Eyewear; measured campaigns for effectiveness; integrated brands into movies (McDonalds, Coke, Volkswagen, Sony PlayStation) and guided cross-functional collaboration with Google India.