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I am a highly skilled and results-driven Paid Social Campaign Manager with a track record of delivering performance-driven campaigns for B2B brands. I translate business objectives into social media strategies, manage large budgets, and lead cross-functional teams to achieve KPI targets such as CPL, ROAS, and pipeline growth. I thrive on testing, optimization, and data-driven decision-making to maximize ROI. I hold a Stamp 1G visa and can work full-time in Ireland without sponsorship now or in the future. I’m excited to bring strategic thinking, hands-on execution, and collaborative leadership to a growth-focused marketing team.…I am a highly skilled and results-driven Paid Social Campaign Manager with a track record of delivering performance-driven campaigns for B2B brands. I translate business objectives into social media strategies, manage large budgets, and lead cross-functional teams to achieve KPI targets such as CPL, ROAS, and pipeline growth. I thrive on testing, optimization, and data-driven decision-making to maximize ROI. I hold a Stamp 1G visa and can work full-time in Ireland without sponsorship now or in the future. I’m excited to bring strategic thinking, hands-on execution, and collaborative leadership to a growth-focused marketing team.

Naveenkumar Subramaniyam

Digital Marketer, PPC Manager, Social Media Manager, +2

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I am a highly skilled and results-driven Paid Social Campaign Manager with a track record of delivering performance-driven campaigns for B2B brands. I translate business objectives into social media strategies, manage large budgets, and lead cross-functional teams to achieve KPI targets such as CPL, ROAS, and pipeline growth. I thrive on testing, optimization, and data-driven decision-making to maximize ROI. I hold a Stamp 1G visa and can work full-time in Ireland without sponsorship now or in the future. I’m excited to bring strategic thinking, hands-on execution, and collaborative leadership to a growth-focused marketing team.…I am a highly skilled and results-driven Paid Social Campaign Manager with a track record of delivering performance-driven campaigns for B2B brands. I translate business objectives into social media strategies, manage large budgets, and lead cross-functional teams to achieve KPI targets such as CPL, ROAS, and pipeline growth. I thrive on testing, optimization, and data-driven decision-making to maximize ROI. I hold a Stamp 1G visa and can work full-time in Ireland without sponsorship now or in the future. I’m excited to bring strategic thinking, hands-on execution, and collaborative leadership to a growth-focused marketing team.

Available to hire

I am a highly skilled and results-driven Paid Social Campaign Manager with a track record of delivering performance-driven campaigns for B2B brands. I translate business objectives into social media strategies, manage large budgets, and lead cross-functional teams to achieve KPI targets such as CPL, ROAS, and pipeline growth. I thrive on testing, optimization, and data-driven decision-making to maximize ROI.

I hold a Stamp 1G visa and can work full-time in Ireland without sponsorship now or in the future. I’m excited to bring strategic thinking, hands-on execution, and collaborative leadership to a growth-focused marketing team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Associate Partner – Campaign Management at RateGain Travel Technologies Ltd

May 1, 2023 - Present

Managed paid social accounts end-to-end for a B2B brand, driving lead generation and brand awareness. Collaborated with cross-functional teams to build, test, and iterate on campaign structures, bidding strategies, and creatives. Performed daily optimizations, monitored platform performance, and conducted A/B tests to maximize ROI. Delivered performance reports and Post-Campaign Analysis (PCA), maintained stakeholder relationships, and scaled campaigns across Awareness, Consideration, and Bookings funnels. Drove growth of DMO spend from $50K in 2023 to $1.2M in 2025 and expanded Always-On APAC spend.

Senior Media Activation Executive at GroupM Media, India

September 1, 2022 - October 13, 2025

Owned multi-channel programmatic campaigns for Luxury Fashion, Automotive and Transport across the EMEA region; managed full lifecycle including budgeting, targeting, A/B testing and optimization to drive ROI. Partnered with Data Analytics and Sales to set performance targets and provide ROI reporting to senior leadership. Led internal teams and supported recruitment and staffing initiatives. Scaled IWC Schaffhausen accounts from $100K to $1M in 2021–2022.

Campaign Manager at Paragon Digital Services Pvt Ltd (a Dentsu Company)

May 1, 2021 - October 13, 2025

Managed multiple digital accounts across programmatic and social campaigns from setup to optimization and reporting. Performed QA testing on campaigns and 3rd-party tags; managed pacing, optimization and budgeting; developed automated pacing and performance trackers; contributed to client growth with margin >70%. Lead on Floodlight/conversion pixel analysis and audience segmentation to improve targeting and ROI.

Associate Partner – Campaign Management at RateGain Travel Technologies Ltd

May 1, 2023 - Present

Managed end-to-end paid social campaigns for a B2B brand, focusing on lead generation and brand awareness. Drove brand awareness, traffic, and acquisition goals, optimizing campaigns to achieve KPIs. Collaborated with cross-functional teams to build, test, and iterate on campaign structures, bidding strategies, and ad creatives. Performed daily optimizations, monitored platform performance, and adjusted campaigns to meet targets aligned with business objectives. Conducted A/B tests on creatives, bidding strategies, and targeting; performed audience research and segmentation to optimize performance and ROI. Delivered performance reports and Post-Campaign Analysis (PCA) on a weekly/monthly cadence. Maintained strong relationships with stakeholders and internal teams to implement marketing strategies and improve performance. Worked with creative teams to develop best-in-class creatives for all ad formats. Managed campaigns through funnel stages: Awareness, Consideration, and Bookings, opt

Senior Media Activation Executive at GroupM Media, India

September 1, 2022 - October 13, 2025

Owned multi-channel, highly targeted programmatic campaigns for Luxury Fashion, Automotive, and Transport across the EMEA region. Managed full campaign lifecycle: execution, budget management, pacing, targeting, A/B testing, and optimization to maximize ROI. Collaborated with internal Data Analytics and external providers to tune performance targets and maintain consistent ROI reporting for senior leadership. Worked with Sales to identify incremental growth opportunities and optimize accounts. Partnered with Client Success and Sales to create data-driven programmatic strategies based on insights from past campaigns. Coordinated with Ad Ops and trafficking teams for efficient ad trafficking and dynamic creative testing. Led and mentored an internal team, ensuring performance and delivery remained on track. Participated in training panels and supported recruitment to build team strength. Engaged with stakeholders to discuss capacity, utilization, and professional development opportunitie

Campaign Manager at Paragon Digital Services Pvt Ltd (a Dentsu Company)

May 1, 2021 - October 13, 2025

Managed multiple digital accounts delivering high-quality results and driving sales growth through cross-channel programmatic and social campaigns. Oversaw all phases from sign-offs to campaign setup, tagging, delivery, optimization, and reporting using Meta Ads Manager and multi-channel platforms. Implemented pacing, optimization, and data-driven strategies; restructured underperforming campaigns to maximize ROI. Ensured cross-campaign optimization to meet brand objectives, translating insights to stakeholders. Consistently exceeded targets with strong margins (average 70%+). Assisted in setting up programmatic deals (PG & Private PMP). Created Floodlight pixels and performed conversion/retargeting analysis to identify key audiences; built audience sizing. Collaborated with Production to develop automated pacing and performance trackers in Google Sheets to improve efficiency. Drove growth of Fiji Airways and several hotel clients over 5x initial budgets.