Isadora Macedo

Growth Marketing Manager at Tandem Bank

Built and implemented the MarTech stack from scratch, leading strategy, tool selection, and onboarding. Established a brand tracking framework, increasing brand awareness by 43% in 6 months. Developed customer acquisition strategies with oversight over planning, execution, and partner management; optimized digital budgets to reduce inefficiencies and achieve 30% cost savings. Collaborated with product teams to unlock growth opportunities and expand digital revenue streams.

Head of Digital Marketing at Cherryz

Built and managed a 14-person marketing team covering SEO, PR, content, CRM, and partnerships. Designed and executed a multichannel acquisition strategy, reducing CAC by 20% while tripling ad spend. Scaled Influencer Marketing to the largest acquisition channel and launched Cherryz TV. Led CRM & retention strategies, improving customer loyalty through segmentation and automation. Drove paid search, social, SEO, and content strategies and owned analytics & reporting, implementing data pipelines for CRO and customer insights. Partnered with Design & Tech to enhance UX and conversions across web and app.

Digital Marketing Lead at Cherryz

Led digital marketing initiatives across SEO, paid media, CRM, and partnerships; designed and executed multi-channel campaigns; contributed to a 20% CAC reduction and improved activation metrics.

Digital Marketing Manager at CKBK

Led growth marketing strategy, managed budget and paid media across digital channels. Built end-to-end analytics & tracking infrastructure, driving data-driven decision making. Executed SEO, CRO, and email campaigns, improving engagement and conversion rates.

Growth Architect at HomeTouch

Managed paid acquisition campaigns across search, social, and display; optimized CPL and ROAS. Developed A/B testing frameworks for landing pages and CRO experiments. Implemented tracking and reporting solutions, enhancing lead scoring and customer insights.

Performance Marketing Manager at HomeTouch

Managed paid acquisition campaigns across search, social, and display; optimized CPL and ROAS. Developed A/B testing frameworks and led CRO experiments. Implemented tracking and reporting solutions, enhancing lead scoring and customer insights.

Marketing Consultant at Wonderman Digital / Microsoft UK

Partnered with marketers and stakeholders to implement campaign instrumentation strategies, develop measurement plans, optimize data tracking, and create performance reports to enhance marketing effectiveness.

PPC Executive at Reprise Media – IPG Media Brands

Managed digital media campaigns for top-tier clients across international markets. Key clients included Johnson & Johnson, TAP Air, Lidl, and Salsa Jeans.