Available to hire
Hi, I’m Réginald, a Belgian digital marketing expert based in Brussels. I help businesses grow through strategy, content, media buying, and analytics, delivering 360° campaigns tailored to each client’s objectives. I advise on the right tools and practices to maximize ROI and ensure long-term impact.
In my recent roles I’ve built and led media teams, developed data-driven media plans across Meta, Google, and LinkedIn, and collaborated with clients to turn insights into action. I’m passionate about turning complex data into clear strategies and sharing knowledge with teams to drive sustainable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Dutch
Intermediate
Work Experience
Digital Marketing Expert at Independent / Self-employed
July 1, 2020 - PresentSupport businesses as a freelance digital marketing expert across strategy, content, media buying, and analytics. Plan and execute 360° digital campaigns tailored to each client's growth objectives. Advise clients on tools, platforms, and best practices to maximize ROI and long-term impact.
Lead Media Team at QbD Group
January 1, 2025 - October 14, 2025Led the development of the media department from the ground up (processes, team, offers). Built and executed tailored digital marketing strategies (Meta, Google, LinkedIn) for clients. Supported clients in aligning media campaigns with business goals (lead generation, visibility).
Senior Paid Media Strategist at Ogilvy Social Lab
October 1, 2023 - October 14, 2025Main responsibility & coordination to key client management. Thought Leadership expertise track. Assistance on new business development. Development & follow-up of long term social strategy. Responsible for implementing last advertising solutions in strategies. Budget management.
Digital Marketing Analyst at Adviso
June 1, 2018 - October 14, 2025Implementation, optimization and management of client campaigns (retail and banking). Working on Search, Display, Programmatic & Social campaigns (Adwords, Bing, Facebook Ads Manager, Linkedin Campaign Manager, Twitter Ads, DV360, The Trade Desk, etc.). Analyse data and built regular reports based on campaign performance (ROI and KPI’s). Quality assurance check before launching campaigns.
Senior SEM Campaign Optimiser at Google
March 1, 2017 - October 14, 2025Strategist and Optimizer of Google ads campaigns for Belgium, France and Canada. Creation of new campaigns using marketing insights and Google tools. Understanding local market trends and seasonality. Analyzing & creating decks/reports to identify threats & opportunities in client’s account. Localization of existing campaigns through keyword localization and ad text localization.
Corporate Sales Executive at Cirque du Soleil
January 1, 2014 - October 14, 2025Organize and manage VIP events across North America, Australia and Europe. Managing corporate events (team building, business presentation,...). In charge of relations between Cirque du Soleil Arenas/Venues and customers.
Digital Marketing Expert – Freelance at Self-employed / Freelance
July 1, 2020 - PresentSupport businesses as a freelance digital marketing expert across strategy, content, media buying, and analytics. Plan and execute 360° digital campaigns tailored to each client's growth objectives. Advise clients on tools, platforms, and best practices to maximize ROI and long-term impact.
Lead Media Team at QbD Group
January 1, 2025 - October 14, 2025Led the development of the media department from the ground up (processes, team, offers). Built and executed tailored digital marketing strategies (Meta, Google, LinkedIn) for clients. Supported clients in aligning media campaigns with business goals (lead generation, visibility).
Senior Paid Media Strategist at Ogilvy Social Lab
October 1, 2023 - October 14, 2025Main responsibility & coordination to key client management. Thought Leadership expertise track. Assistance on new business development. Development & follow-up of long term social strategy. Responsible for implementing last advertising solutions in strategies. Budget management.
Digital Marketing Analyst at Adviso
June 1, 2018 - October 14, 2025Implementation, optimization and management of client campaigns (retail and banking). Working on Search, Display, Programmatic & Social campaigns (Adwords, Bing, Facebook, Linkedin, DoubleClick, TTD...). Analyse data and built regular reports based on campaign performance (ROI and KPI’s). Quality assurance check before launching campaigns.
Senior SEM Campaign Optimiser at Google
March 1, 2017 - October 14, 2025Strategist and Optimizer of Google ads campaigns for Belgium, France and Canada. Creation of new campaigns using marketing insights and Google tools. Understanding local market trends and seasonality. Analyzing & creating decks/reports to identify threats & opportunities in client’s account. Localization of existing campaigns through keyword localization and ad text localization.
Corporate Sales Executive at Cirque du Soleil
January 1, 2014 - October 14, 2025Organize and manage VIP events across North America, Australia and Europe. Managing corporate events (team building, business presentation, ...). In charge of relations between Cirque du Soleil Arenas/Venues and customers.
Education
BA in Marketing at École Pratique des Hautes Etudes Commerciales (EPHEC)
January 1, 2008 - January 1, 2011BA in Marketing at École Pratique des Hautes Etudes Commerciales (EPHEC)
January 1, 2008 - January 1, 2011Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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