Available to hire
I’m a commercially driven Digital Guru with 25+ years’ experience across DTC, B2C, B2B and B2B2C environments—specialising in ecommerce, SaaS, gaming, fintech, and consumer brands. I’ve led cross-functional growth teams covering Paid Media (PPC, Social, Display), CRM, SEO, CRO, UX, Design, and Development. I’m a strong believer in customer-centric, data-informed growth and thrive operating at both strategic and executional levels.
Across many industries, I’ve consistently built and scaled growth programs from scratch, delivering measurable revenue lifts and efficient marketing ops. Here are some highlights from my career and how I got into digital.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Experience Consultant, Digital Transformation & Growth (Contract) at Gambling Group (NDA)
January 1, 2025 - October 13, 2025Supported acquisition and tracking—led full-scale transformation across performance, data, and technology; tracked >40% users from impression to conversion and tripled media spend; integrated new click-tracking solution; onboarded DSPs; scoped data reporting site; executed spend optimization using first-party data; supported paid media strategy across DSPs, social and display.
Experience Consultant, Digital Transformation & Growth (Contract) at Gambling Group (NDA)
January 1, 2025 - October 13, 2025Led growth initiatives and transformation; implemented advanced attribution and click-tracking; onboarded two DSPs (including AdForm); scoped a new data reporting suite with teams in London and Hyderabad; delivered spend optimization using first-party data and fingerprinting; supported paid media strategy across DSP, social, and grey channels; improved conversion metrics with data-driven approaches.
Global Head of Paid Acquisition (FTC) at The Work Shop Technologies Ltd
May 20, 2023 - October 13, 2025Hired to launch a new VPN revenue stream via a super-affiliate model in 14 markets. Validated test markets; led landing page development, CRO, tracking, and reporting; managed paid media team; upskilled junior talent; ran campaigns across Google, Bing, Meta, StackAdapt & Taboola; role ended due to acquisition and restructuring.
Global Head of Paid Acquisition (FTC) at The Work Shop Technologies Ltd
May 1, 2023 - October 13, 2025Hired to launch a VPN revenue stream via a super-affiliate model across 14 markets. Validated test markets with a $12M budget; led landing page development, CRO, tracking, and reporting; managed paid media team; upskilled junior talent. Campaigns ran across Google, Bing, Meta, StackAdapt; role ended due to acquisition and re-structure.
Performance Marketing Director (US) at Aardvark Compare LLC
August 31, 2022 - October 13, 2025Oversaw acquisition for US-based travel insurance marketplace; scaled CPC spend by 90% while increasing ROAS (8x non-brand); launched ins101.com; owned reporting, SEO, CRM, and CRO execution.
Performance Marketing Director (US) at Aardvark Compare LLC
August 1, 2022 - October 13, 2025Over saw acquisition for a US-based travel insurance marketplace; scaled CPC spend by 90% while increasing ROAS by 8x across 8 non-brand brands; launched Trip Insurance 101.com and outperformed the main domain within two weeks; owned reporting, SEO, CRM, and CRO execution; left due to relocation of key roles to Miami.
Head of Growth (Perm) / Interim Head of Growth (Contract) / Digital Consultant at Motley London
December 1, 2021 - October 13, 2025Led customer acquisition with a strong focus on paid social and retention; mentored junior team members across Product, SEO, and Merchandising; supported product and UX teams with ecommerce & Shopify expertise; owned forecasting and budgeting; collaborated with Brand & Communications to align customer touchpoints with new brand strategy.
Interim Director of Ecommerce / Digital Consultant (Contract) at KF Beauty Ltd (WUNDER BROW)
March 1, 2020 - October 13, 2025Supported CDO and CEO across 170+ global domains; managed $15M+ budget across Facebook, Snapchat, Google & Bing; contributed >$3M/month in revenue; oversaw CRO, CRM, and creative production; set product strategy and pricing with C-suite.
Interim Director of Ecommerce / Digital Consultant at KF Beauty Ltd (WUNDER BROW)
March 1, 2020 - October 13, 2025Supported CDO and CEO across 170+ global domains; managed $15M+ budget across Facebook, Snapchat, Google & Bing; contributed >$3m/month in revenue; oversaw CRO, CRM, and creative production; set product strategy & pricing alongside C-suite; led global ecommerce and digital initiatives.
Global Head of Ecommerce (Perm) at Butterfly Twists Ltd
December 31, 2018 - October 13, 2025Full P&L ownership of global DTC channel; delivered 45% YoY growth with spikes up to 230%; increased AOV via UX optimization and upsell; owned acquisition (paid, SEO, affiliates), retention, fulfilment, CS; led Shopify migration and global cross-border integration; built and scaled internal marketing and ops teams.
Global Head of Ecommerce at Butterfly Twists Ltd
December 1, 2018 - October 13, 2025Full P&L ownership of global DTC channel; delivered 45% YoY growth with spikes up to 230%; increased AOV by over 30% via UX optimization and up-selling; owned acquisition (paid, SEO, affiliates), retention, fulfilment, CS; led Shopify migration and cross-border integration; built and scaled internal marketing and ops teams.
Head of Growth Marketing (Contract) at Landable Ltd
December 31, 2016 - October 13, 2025Led UK customer acquisition; tripled primary channel performance in three weeks; built acquisition campaigns in a regulated environment; worked with developers to improve reporting via SQL.
Head of Growth Marketing (Contract) at Lendable Ltd
December 1, 2016 - October 13, 2025Led UK customer acquisition; tripled primary channel performance in three weeks; built acquisition campaigns in a regulated environment; collaborated with developers to improve reporting via SQL.
Head of Digital Marketing (Contract) at Heist Studios Ltd
July 31, 2016 - October 13, 2025Developed acquisition strategy for high-end product launch; zero to £46k online revenue in twelve weeks; delivered 45–70% MoM revenue growth; built paid, CRM, and SEO from scratch.
Head of Digital Marketing (Contract) at Heist Studios Ltd
July 1, 2016 - October 13, 2025Developed acquisition strategy for high-end product launch; achieved £46k online revenue within twelve weeks; delivered CRO, CRM, and SEO from scratch; built digital foundations for growth.
Digital Marketing Lead (Contract) at City Pantry
April 30, 2016 - October 13, 2025B2B growth lead across CPC, SEO, Display & Martech; led HubSpot overhaul and vendor marketing scale-up; conducted customer research and interviews to refine marketing strategies and product offerings.
Digital Marketing Lead (Contract) at City Pantry
April 1, 2016 - October 13, 2025B2B growth across CPC, SEO, Display & Martech; led HubSpot integration and marketing scale; conducted customer research and testing to refine go-to-market and growth tactics.
Head of Marketing & Growth (Perm) at Forward Partners UK (VC)
May 31, 2015 - October 13, 2025Worked with early-stage portfolio companies; helped two investments leave incubator; supported founders with growth frameworks and marketing ops; helped multiple founders acquire first 10, 100, and 1,000 customers; led customer experience research.
Head of Marketing & Growth (Perm) at Forward Partners UK (VC)
May 1, 2015 - October 13, 2025Worked with early-stage portfolio companies (e.g., AppearHere, SnapTrip); helped founders with growth frameworks and marketing ops; supported multi-founders to acquire their first 10, 100, and 1,000 customers; led growth initiatives aligning brand and marketing with product.
Head of Digital, UK / Interim Head of Digital, NA at MOO.COM
October 31, 2014 - October 13, 2025Owned UK & partial EU digital strategy: CPC, SEO, Display & Affiliates; led major platform migrations (DoubleClick, Google Analytics Premium, 360); reduced PPC spend by £45k/month through improved attribution; oversaw North America customer acquisition; launched YouTube and US TV campaign attribution.
Head of Digital, UK / Interim Head of Digital, NA at MOO.com
October 1, 2014 - October 13, 2025Owned UK and partial EU digital strategy: CPC, SEO, Display & Affiliates; led major platform migrations (DoubleClick, Google Analytics Premium, etc.); reduced PPC spend by £45k/month via attribution improvements; oversaw North America acquisition growth.
Education
Qualifications
Industry Experience
Gaming, Software & Internet, Consumer Goods, Financial Services, Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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