I am Mark Schaefer, a dynamic digital marketing and paid media professional with a focus on healthcare advertising, telehealth, and lead generation. I build data-driven, end-to-end campaigns across owned, earned, and paid channels to educate audiences, drive demand, and grow revenue, all while keeping a friendly, collaborative approach. Over the past five years, I have led marketing operations from the ground up, developed 20+ brand websites, implemented AI-assisted content and analytics tools, and thrived in remote, cross-functional environments. I’m passionate about turning insights into measurable results and partnering with teams to align campaigns with business goals.…

Mark Schaefer

I am Mark Schaefer, a dynamic digital marketing and paid media professional with a focus on healthcare advertising, telehealth, and lead generation. I build data-driven, end-to-end campaigns across owned, earned, and paid channels to educate audiences, drive demand, and grow revenue, all while keeping a friendly, collaborative approach. Over the past five years, I have led marketing operations from the ground up, developed 20+ brand websites, implemented AI-assisted content and analytics tools, and thrived in remote, cross-functional environments. I’m passionate about turning insights into measurable results and partnering with teams to align campaigns with business goals.…

Available to hire

I am Mark Schaefer, a dynamic digital marketing and paid media professional with a focus on healthcare advertising, telehealth, and lead generation. I build data-driven, end-to-end campaigns across owned, earned, and paid channels to educate audiences, drive demand, and grow revenue, all while keeping a friendly, collaborative approach.

Over the past five years, I have led marketing operations from the ground up, developed 20+ brand websites, implemented AI-assisted content and analytics tools, and thrived in remote, cross-functional environments. I’m passionate about turning insights into measurable results and partnering with teams to align campaigns with business goals.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Marketing Consultant at Consulting / Freelance
December 1, 2023 - Present
Delivered targeted campaign strategies for wellness, technology, and real estate sectors. Implemented cutting-edge digital tactics to optimize campaign performance and impact. Conducted data-driven analysis to identify growth opportunities within client campaigns. Enhanced brand visibility through paid media campaigns and digital platform optimization.
Marketing Manager at RX-M
November 1, 2023 - October 13, 2025
Transformed the marketing department, evolving foundational tactics for digital platforms and elevating lead generation efficiency. Drove 500 new pipeline records through refined marketing strategies. Spearheaded a YouTube initiative achieving 250% growth in subscribers over two quarters and launched targeted paid media campaigns using Google Ads and Meta Ads Manager.
Marketing Manager at Renalogic
June 1, 2021 - October 13, 2025
Built and structured marketing operations aligned with healthcare advertising standards. Established telehealth lead generation programs via Zoho CRM and strategic digital outreach. Initiated webinar series and enhanced social engagement, growing viewership and brand presence significantly.
Marketing Manager at Cranial Technologies
August 1, 2019 - October 13, 2025
Revamped digital content strategies to boost brand engagement in telehealth-adjacent markets. Managed campaigns across Google Ads and Meta Ads Manager, increasing lead generation by 55% and achieving 200% audience growth through Facebook-Instagram alignment. Expanded digital parent community outreach to 5,000+ members.
Senior Marketing Manager at Universal Laser Systems
April 1, 2017 - October 13, 2025
Directed comprehensive marketing branding projects, improving lead generation by 25%. Instituted PPC testing methodologies to refine channels. Enhanced global digital presence and campaign portfolios using Google Ads and other paid media channels.
Digital Marketing Consultant at Consulting / Freelance
December 1, 2023 - Present
Delivered targeted campaign strategies for wellness, technology, and real estate sectors; implemented cutting-edge digital tactics to optimize campaign performance and impact. Conducted data-driven analysis to identify growth opportunities within client campaigns; enhanced brand visibility through paid media campaigns and digital platform optimization.
Marketing Manager at RX-M
November 1, 2023 - October 13, 2025
Transformed the marketing department and evolved foundational tactics, focusing on digital platforms. Elevated lead generation efficiency, driving 500 new pipeline records through refined marketing strategies. Spearheaded a YouTube initiative, achieving 250% growth in subscribers over two quarters. Launched targeted paid media campaigns incorporating platforms like Google Ads and Meta Ads Manager.
Marketing Manager at Renalogic
June 1, 2021 - October 13, 2025
Built and structured marketing operations aligned with healthcare advertising standards. Established telehealth lead generation programs via Zoho CRM and strategic digital outreach. Initiated webinar series, integrating discussion on telehealth services and healthcare solutions, growing viewership by 400%. Elevated the company’s digital brand presence and dramatically optimized social channel engagement.
Marketing Manager at Cranial Technologies
August 1, 2019 - October 13, 2025
Revamped digital content strategies, enhancing brand engagement within telehealth-related sectors. Managed campaigns, increasing lead generation by 55%, utilizing Google Ads and Meta Ads Manager. Introduced Facebook-Instagram advertising alignment strategies, achieving 200% audience growth. Expanded digital parent community outreach to over 5,000 active members, driving healthcare advocacy.
Senior Marketing Manager at Universal Laser Systems
April 1, 2017 - October 13, 2025
Directed comprehensive marketing branding projects, improving lead generation by 25%. Instituted PPC testing methodologies, leveraging data insights to refine channels. Improved global presence on Alexa Rankings and strengthened digital campaign portfolios. Utilized dynamic paid media channels including Google Ads to target core user segments.
Digital Marketing Consultant at Consulting | Freelance
December 1, 2023 - Present
Delivered targeted campaign strategies for businesses in wellness, technology, and real estate sectors. Implemented cutting-edge digital tactics to optimize campaign performance and impact. Conducted data-driven analysis to identify growth opportunities within client campaigns. Enhanced brand visibility through paid media campaigns and digital platform optimization.
Marketing Manager at RX-M
November 1, 2023 - October 13, 2025
Transformed the marketing department and evolved foundational tactics, focusing on digital platforms. Elevated lead generation efficiency, driving 500 new pipeline records through refined marketing strategies. Spearheaded a YouTube initiative, achieving 250% growth in subscribers over two quarters. Launched targeted paid media campaigns incorporating platforms like Google Ads and Meta Ads Manager.
Marketing Manager at Renalogic
June 1, 2021 - October 13, 2025
Built and structured marketing operations aligned with healthcare advertising standards. Established telehealth lead generation programs via Zoho CRM and strategic digital outreach. Initiated webinar series, integrating discussion on telehealth services and healthcare solutions, growing viewership by 400%. Elevated the company’s digital brand presence and dramatically optimized social channel engagement rates.
Marketing Manager at Cranial Technologies
August 1, 2019 - October 13, 2025
Revamped digital content strategies, enhancing brand engagement within telehealth-related sectors. Managed campaigns, increasing lead generation by 55%, utilizing Google Ads and Meta Ads Manager. Introduced Facebook-Instagram advertising alignment strategies, achieving 200% audience growth. Expanded digital parent community outreach to over 5000 active members, driving healthcare advocacy.
Senior Marketing Manager at Universal Laser Systems
April 1, 2017 - October 13, 2025
Directed comprehensive marketing branding projects, improving lead generation by 25%. Instituted PPC testing methodologies, leveraging data insights to refine channels. Improved global presence on Alexa Rankings and strengthened digital campaign portfolios. Utilized dynamic paid media channels including Google Ads to target core user segments.

Education

Bachelor of Arts in Journalism at University of Wisconsin Eau Claire
January 11, 2030 - October 13, 2025
Bachelor of Arts in Journalism at University of Wisconsin Eau Claire
January 11, 2030 - October 13, 2025
Bachelor of Arts in Journalism at University of Wisconsin Eau Claire
January 11, 2030 - October 13, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Professional Services, Media & Entertainment, Education, Other

Skills

Experience Level