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I'm a hardworking eCommerce professional with 10 years of experience focused on longevity and supplements. I specialize in strategic planning, forecasting, cross-team collaboration, team management, and training, with strong knowledge of digital channels and expertise in SEA, SEO and e-retail. I’ve built my career across large media agencies, multinationals and market coordination, translating strategic visions into actionable plans for senior leadership. I’ve driven end-to-end product launches and revenue growth through data-driven marketing, optimizing paid and organic campaigns, and leading cross-functional teams. My track record includes profitable product introductions, scaling eCommerce channels, and delivering measurable ROI while collaborating with supply, finance and SEO teams to align on ambitious goals.…I'm a hardworking eCommerce professional with 10 years of experience focused on longevity and supplements. I specialize in strategic planning, forecasting, cross-team collaboration, team management, and training, with strong knowledge of digital channels and expertise in SEA, SEO and e-retail. I’ve built my career across large media agencies, multinationals and market coordination, translating strategic visions into actionable plans for senior leadership. I’ve driven end-to-end product launches and revenue growth through data-driven marketing, optimizing paid and organic campaigns, and leading cross-functional teams. My track record includes profitable product introductions, scaling eCommerce channels, and delivering measurable ROI while collaborating with supply, finance and SEO teams to align on ambitious goals.

Niall Coffey

Marketing Strategist, SEO Expert, Web Designer, +6

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I'm a hardworking eCommerce professional with 10 years of experience focused on longevity and supplements. I specialize in strategic planning, forecasting, cross-team collaboration, team management, and training, with strong knowledge of digital channels and expertise in SEA, SEO and e-retail. I’ve built my career across large media agencies, multinationals and market coordination, translating strategic visions into actionable plans for senior leadership. I’ve driven end-to-end product launches and revenue growth through data-driven marketing, optimizing paid and organic campaigns, and leading cross-functional teams. My track record includes profitable product introductions, scaling eCommerce channels, and delivering measurable ROI while collaborating with supply, finance and SEO teams to align on ambitious goals.…I'm a hardworking eCommerce professional with 10 years of experience focused on longevity and supplements. I specialize in strategic planning, forecasting, cross-team collaboration, team management, and training, with strong knowledge of digital channels and expertise in SEA, SEO and e-retail. I’ve built my career across large media agencies, multinationals and market coordination, translating strategic visions into actionable plans for senior leadership. I’ve driven end-to-end product launches and revenue growth through data-driven marketing, optimizing paid and organic campaigns, and leading cross-functional teams. My track record includes profitable product introductions, scaling eCommerce channels, and delivering measurable ROI while collaborating with supply, finance and SEO teams to align on ambitious goals.

Available to hire

I’m a hardworking eCommerce professional with 10 years of experience focused on longevity and supplements. I specialize in strategic planning, forecasting, cross-team collaboration, team management, and training, with strong knowledge of digital channels and expertise in SEA, SEO and e-retail. I’ve built my career across large media agencies, multinationals and market coordination, translating strategic visions into actionable plans for senior leadership.

I’ve driven end-to-end product launches and revenue growth through data-driven marketing, optimizing paid and organic campaigns, and leading cross-functional teams. My track record includes profitable product introductions, scaling eCommerce channels, and delivering measurable ROI while collaborating with supply, finance and SEO teams to align on ambitious goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

eCommerce Manager at Nutraking Supplements

October 1, 2023 - Present

Forecasting, product research, formulation, packaging, logistics, SEO, conversion rate optimisation and SEA. Responsible for growing online profitability and cash flow.

Retail Media Lead at Toniiq Supplements

October 1, 2023 - October 13, 2025

Amazon paid media management in US and UK; listing optimization; driving sales through ads; collaboration with SEO for consistency; budgeting and ad profitability. Brand growth from $2m to $24m in 2024.

eCommerce Account Director at Performics Publicis Group

September 1, 2019 - October 13, 2025

EMEA market coordination, ensuring global guidelines are followed; managed an annual investment of $150M across media, content and resources; performance marketing lead for EMEA and marketplace development; led a team of 10.

eCommerce Account Manager at Performics Publicis Group

August 1, 2018 - October 13, 2025

Clients included HP, Essity, and eSet; managed marketplace PPC and content in the UK and Europe; day-to-day performance and coordination with local teams.

Online Marketing Executive at Europcar

November 1, 2016 - October 13, 2025

Day-to-day management of the Europcar website and car rental marketplaces; email marketing, link building and social media posting.

Online Specialist at Accenture

January 1, 2016 - October 13, 2025

Google Ads onboarding team; helped optimize and develop new e-commerce sellers’ paid marketing capabilities by implementing Google Ads best practices.

eCommerce Manager at Nutraking Supplements

October 1, 2023 - Present

Forecasting, product research, formulation, packaging, logistics, SEO, conversion rate optimization and SEA. Led the launch of a new product range across Amazon UK. Forecast to achieve £275k in sales in 2024, aiming for £550k in 2025 and to hit £1m in 2026. Achieved a net profit after 6 months and forecast positive cash flow by December 2024.

Retail Media Lead at Toniiq Supplements

October 1, 2023 - October 13, 2025

Responsible for Amazon paid media management in the US and UK; listing optimization of all products; helped drive sales through ads while the brand grew from $2m in sales to over $24m in 2024. Core responsibilities included forecasting, campaigns and bid management, new product launch campaigns, liaising with the SEO team to ensure consistency and efficiency, managing ad profitability and budgeting.

eCommerce Account Director at Performics Publicis Group

September 30, 2019 - October 13, 2025

Promoted from Account Manager to Account Director to be solely responsible for the HP account, the most extensive e-Retail account in Publicis Media. Responsible for EMEA markets coordination, ensuring global guidelines are followed and implemented locally. Managed an annual investment of approximately $150M across media, content and resources. Served as the performance marketing lead for EMEA marketplaces and drove sales across UK and EU through content and paid marketing. Managed a team of 10 direct reports.

eCommerce Account Manager at Performics Publicis Group

August 31, 2018 - October 13, 2025

Clients: HP (Retail), Essity (Retail), eSet (Retail). Management and supervision of marketplace PPC and content activity in the UK and Europe. Responsible for day-to-day performance and coordination with local teams.

Online Marketing Executive at Europcar

November 30, 2016 - October 13, 2025

Day-to-day management of the Europcar website and various car rental marketplaces; other responsibilities included email marketing, link building and social media organic posting.

Online Specialist at Accenture

January 31, 2016 - October 13, 2025

Part of the Google Ads onboarding team; helped optimize and develop new e-commerce sellers’ paid marketing capabilities by implementing Google Ads best practices.