I am a Digital Marketing Manager with 4.5 years of experience in developing and executing data-driven marketing strategies that increase brand awareness and drive online engagement. I am proficient in SEO, PPC, social media marketing, email campaigns, and content management. I excel at leveraging analytics tools and market research to optimize marketing performance. I have a proven track record of leading cross-functional teams to achieve business objectives. I am passionate about staying ahead of digital trends and implementing innovative solutions to enhance customer experience and boost conversion rates.

Rosie Elsa Mathew

I am a Digital Marketing Manager with 4.5 years of experience in developing and executing data-driven marketing strategies that increase brand awareness and drive online engagement. I am proficient in SEO, PPC, social media marketing, email campaigns, and content management. I excel at leveraging analytics tools and market research to optimize marketing performance. I have a proven track record of leading cross-functional teams to achieve business objectives. I am passionate about staying ahead of digital trends and implementing innovative solutions to enhance customer experience and boost conversion rates.

Available to hire

I am a Digital Marketing Manager with 4.5 years of experience in developing and executing data-driven marketing strategies that increase brand awareness and drive online engagement. I am proficient in SEO, PPC, social media marketing, email campaigns, and content management.

I excel at leveraging analytics tools and market research to optimize marketing performance. I have a proven track record of leading cross-functional teams to achieve business objectives. I am passionate about staying ahead of digital trends and implementing innovative solutions to enhance customer experience and boost conversion rates.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Digital Marketing Project Coordinator at Kryobot
July 1, 2025 - October 13, 2025
Led project coordination by managing tasks for developers and designers, ensuring timely website and social media enhancements, improving operational efficiency. Developed and implemented innovative social media content strategies, driving engagement and brand awareness. Oversaw content creation and scheduling with writers, ensuring material aligned with marketing goals. Conducted on-page and technical SEO optimization, using data-driven strategies to enhance visibility and organic search rankings. Fostered efficient workflows among teams, leveraging communication and project management skills to meet quality standards and deadlines.
Digital Marketing Manager at Zenerom Creative Lab Pvt Ltd
February 1, 2025 - October 13, 2025
Led end-to-end digital marketing strategy for clients, including SEO audits, keyword research, on-page/off-page optimization and link-building. Collaborated with web development and content teams; managed WordPress updates and content. Implemented analytics and reporting using Google Analytics, Google Search Console, and other tools. Executed social media strategies, content creation, scheduling, and paid campaigns across Facebook, Instagram, and LinkedIn. Planned and managed Google Ads campaigns, landing pages, ad copy, budgeting, and audience targeting to maximize ROI. Served clients in Australia and UAE.
Digital Marketing Specialist at Zenerom Creative Lab Pvt Ltd
August 1, 2022 - October 13, 2025
Supported digital marketing initiatives by performing website audits, keyword research, competitor analysis, and SEO optimization. Collaborated with web development and content teams; contributed to on-page SEO and WordPress content updates. Implemented and tracked performance metrics, prepared reports using analytics tools, and coordinated with offshore clients (Australia & UAE). Contributed to social media strategy and paid media campaigns across various platforms.
SEO Developer at ROGERSOFT Technologies Pvt Ltd
December 1, 2020 - October 13, 2025
Performed site analysis, keyword research, mapping and link-building opportunities. Planned and implemented On-page & Off-page SEO strategies. Managed Google Ads (PPC) campaign development and monitoring. Prepared reports from Analytics, Webmaster Tools, and similar platforms. Worked with content teams to ensure SEO best practices and created social media strategies across Facebook, Instagram, and LinkedIn to increase audiences and website visits.
Sales Coordinator at Sahara Emirates General Trading L.L.C
November 1, 2015 - October 13, 2025
Prepared and followed up on sales quotations, negotiated terms with clients, responded to online or telephone queries, and maintained an effective filing system. Addressed customer complaints and provided after-sales support. Handled order processing with accuracy and timeliness, and coordinated with technical department to clarify product or technical queries. Maintained sales records and reports for senior management.
Digital Marketing Project Coordinator at KRYOBOT
July 1, 2025 - October 13, 2025
Led project coordination by managing tasks for developers and designers, ensuring timely website and social media enhancements, improving operational efficiency. Developed and implemented innovative social media content strategies, driving engagement and brand awareness. Oversaw content creation and scheduling with writers, ensuring material aligned with marketing goals. Conducted on-page and technical SEO optimization, using data-driven strategies to enhance visibility and organic search rankings. Fostered efficient workflows among teams, leveraging communication and project management skills to meet quality standards and deadlines.
Digital Marketing Manager at Zenerom Creative Lab Pvt Ltd
February 28, 2025 - October 13, 2025
Led digital marketing initiatives, focusing on SEO, content, and social media strategies. Managed offshore clients (Australia & UAE) and coordinated with web development and content teams to improve online presence and lead generation. Implemented strategy improvements and performance reporting to optimize campaigns across channels.
Digital Marketing Specialist at Zenerom Creative Lab Pvt Ltd
August 31, 2022 - October 13, 2025
Executed SEO campaigns including website audits, keyword research, and competitor analysis. Optimized websites for target keywords, collaborated with web development and content teams, performed on-page SEO and content updates in WordPress, and built backlinking strategies. Monitored performance with analytics tools and prepared client-facing reports; worked with offshore clients.
SEO Developer at Rogersoft Technologies Pvt Ltd
December 1, 2020 - October 13, 2025
Performed site analysis, keyword research, mapping and assessed link building opportunities. Planned and implemented on-page and off-page SEO strategies. Managed Google Ads campaigns and prepared reports using Analytics and Webmaster tools. Collaborated with content teams to ensure SEO best practices; created social media strategies to increase audience and visits.
Sales Coordinator at Sahara Emirates General Trading L.L.C
November 1, 2015 - October 13, 2025
Prepared and followed up on sales quotations, negotiated terms with clients, responded to queries, maintained filing system, provided after-sales support, processed orders accurately and promptly, and coordinated with technical department to clarify product queries. Maintained sales records and reports for senior management.

Education

B. Tech Computer Science Engineering at Mahatma Gandhi University
January 1, 2008 - January 1, 2012
Digital Marketing at Rogersoft Software Development & Training
June 1, 2020 - June 30, 2020
Bachelor of Technology in Computer Science Engineering at Mahatma Gandhi University
January 1, 2008 - January 1, 2012
Digital Marketing Certification at Rogersoft Software Development & Training
June 1, 2020 - June 1, 2020

Qualifications

Digital Marketing Rogersoft Software Development & Training
June 1, 2020 - June 30, 2020
Digital Marketing Certification
June 1, 2020 - June 1, 2020

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail