I combine strategic thinking, creative vision, and technical skills to deliver effective advertising results. With more than 10 years in the advertising industry, extensive experience in ad operations and a Master’s in Art and Advertising Direction, I bring analytical and creative strengths to the table, guiding teams to run campaigns that meet and often exceed their goals.…

Maria Belén Alonso

I combine strategic thinking, creative vision, and technical skills to deliver effective advertising results. With more than 10 years in the advertising industry, extensive experience in ad operations and a Master’s in Art and Advertising Direction, I bring analytical and creative strengths to the table, guiding teams to run campaigns that meet and often exceed their goals.…

Available to hire

I combine strategic thinking, creative vision, and technical skills to deliver effective advertising results. With more than 10 years in the advertising industry, extensive experience in ad operations and a Master’s in Art and Advertising Direction, I bring analytical and creative strengths to the table, guiding teams to run campaigns that meet and often exceed their goals.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced

Work Experience

Senior Ad Ops Manager/Senior Activation Engineer at ADYLIC, OMNICOM
September 30, 2024 - October 13, 2025
Led ad ops team, mentored members on platforms such as Studio, CM360, The Trade Desk, Sprinklr, social, and search. Documented new workflows and supported candidate screening and onboarding. Contributed to automation tool design and rollout. Oversaw DCO implementation via APIs, feeds, U-variables, and macros; managed Adobe DTM, campaign tagging; ensured GDPR/CCPA compliance through cookie consent and privacy best practices.
Senior Ad Ops Manager / Senior Activation Engineer at ADYLIC, OMNICOM
September 30, 2024 - October 13, 2025
Led ad ops team, mentored members on platforms such as Studio, CM360, The Trade Desk, Sprinklr, social, and search. Contributed to automation tools and process improvements for campaign delivery. Oversaw DCO implementation via APIs and feeds, managed Adobe DTM, tagging, and ensured GDPR/CCPA compliance through cookie consent and privacy best practices.
Founder at HEAD IN THE CLOUDS
March 1, 2024 - Present
As part of my Master’s thesis, I founded a real digital advertising agency and currently manage client projects. I develop comprehensive digital marketing strategies including social media management, audiovisual content creation, SEO enhancement, and paid media campaigns.
Founder at Head In The Clouds
March 1, 2024 - Present
As part of my Master’s thesis, I founded a real digital advertising agency and currently manage client projects. I develop comprehensive digital marketing strategies including social media management, audiovisual content creation, SEO enhancement, and paid media campaigns.
Ad Ops Manager at ADYLIC, OMNICOM
January 31, 2022 - October 13, 2025
Directed campaigns across display, video, social, and search. Collaborated with dev and creative teams to align strategies with API integrations and trigger feeds. Mentored new hires in campaign setup and ad tech.
Ad Ops Manager at ADYLIC, OMNICOM
January 31, 2022 - October 13, 2025
Directed campaigns across display, video, social, and search. Collaborated with development and creative teams to align strategies with API integrations and trigger feeds. Mentored new hires in campaign setup and ad tech.
Operations Executive at ADYLIC, OMNICOM
December 31, 2019 - October 13, 2025
Set up DCO campaigns in Sizmek, Studio, Flashtalking, and Adform. Created templates and managed feeds. Used HTML for creative edits. Delivered reports with Adobe Analytics and other tools. Conducted QA and audits to ensure flawless execution.
Operations Executive at ELECTRIC ADS
December 31, 2019 - October 13, 2025
Managed programmatic campaigns using DV360 and DSPs. Produced and implemented tags with IAS and DoubleVerify. Oversaw MMP tracking (e.g., Adjust) and reporting with Adobe Analytics and DoubleClick.
Operations Executive at ELECTRIC ADS
June 30, 2018 - October 13, 2025
Managed programmatic campaigns using DV360 and DSPs. Produced and implemented tags with IAS and DoubleVerify. Oversaw MMP tracking (e.g., Adjust) and reporting with Adobe Analytics and DoubleClick.
Operations Executive at ELECTRIC ADS
June 30, 2018 - October 13, 2025
Set up DCO campaigns in Sizmek, Studio, Flashtalking, and Adform. Created templates and managed feeds. Used HTML for creative edits. Delivered reports with Adobe Analytics and other tools. Conducted QA and audits to ensure flawless execution.
Sales Assistant at ZARA
August 31, 2017 - October 13, 2025
Worked efficiently in a fast-paced retail setting, developing strong time management and customer service skills while gaining solid product knowledge to provide great customer care.
Sales Assistant at ZARA
August 31, 2017 - October 13, 2025
Worked in a fast-paced retail environment, developing strong time management and customer service skills while gaining product knowledge to provide excellent customer care.
Marketing Intern at DREAM I.T
November 30, 2016 - October 13, 2025
Focused on brand development and creative design. Designed logos and websites, implemented social media strategies, and organized networking events.
Marketing Intern at DREAM I.T
November 30, 2016 - October 13, 2025
Focused on brand development and creative design. Designed logos and websites, implemented social media strategies, and organized networking events.
Market Research Assistant at RONIN CORPORATION
October 31, 2016 - October 13, 2025
Supported market research projects by conducting bilingual research, translations, and data collection through interviews and surveys.
Market Research Assistant at RONIN CORPORATION
October 31, 2016 - October 13, 2025
Supported bilingual market research projects, conducting interviews and translations and collecting data through surveys.
Marketing Assistant at WHEELS DEALS
March 31, 2016 - October 13, 2025
Assisted in implementing new business strategies, contributed to the company’s rebranding (logo and website), and supported CRM initiatives.
Marketing Assistant at WHEELS DEALS
March 31, 2016 - October 13, 2025
Assisted in implementing new business strategies, contributed to the company’s rebranding (logo and website), and supported CRM initiatives.
Digital Marketing Intern at CAMINO
December 31, 2015 - October 13, 2025
Managed website updates via WordPress, developed SEO and Google Ads campaigns, boosted social media engagement, and produced reports using Google Analytics, Excel, and PowerPoint.
Digital Marketing Intern at CAMINO
December 31, 2015 - October 13, 2025
Managed website updates via WordPress, developed SEO and Google Ads campaigns, boosted social media engagement, and produced reports using Google Analytics, Excel, and PowerPoint.

Education

Master's Degree, Art Direction & Advertising at Universidad de Vigo (UVigo), Spain
September 1, 2024 - July 31, 2025
Bachelor's Degree, Advertising & PR at Universidad de Valladolid (UVA), Spain
January 1, 2008 - December 31, 2013
Bachelor's Degree, Psychology at UNED, Spain
January 1, 2014 - January 1, 2016
Master's Degree at Universidad de Vigo (UVigo)
September 1, 2024 - July 1, 2025
Bachelor's Degree at Universidad de Valladolid (UVA)
January 1, 2008 - December 31, 2013
Bachelor's Degree at UNED
January 1, 2014 - October 13, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education

Skills

Experience Level