Available to hire
Hi there! I’m Florentina-Alina Birleanu, a knowledgeably driven, innovative, and result-oriented professional passionate about elevating product content across digital channels. I thrive at the intersection of content creation and user experience, ensuring accurate, engaging, and consistent product information that boosts online performance for B2C and B2B audiences.
Currently I specialize in leveraging tools like Salsify to manage and enhance product data, launch campaigns, and optimize e-commerce experiences. I’m a collaborative team player who communicates well with content teams, retailers, and distributors to align on brand objectives and deliver measurable growth.
Experience Level
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Digital Product Specialist at Molson Coors GBS
December 1, 2022 - PresentI act as the bridge between content creation and content experience, managing all aspects of content launches to ensure a smooth and engaging user experience. Using Salsify, I manage and enhance product content to drive consistency across all digital channels (B2C and B2B). I leverage ecommerce expertise while developing my technical skills, writing code in Salsify to ensure seamless data flow across retailer and distributor requirements. Key responsibilities include launching new products according to a set calendar, ensuring data accuracy across all channels and campaigns for seasonal product launches.
Ecommerce Specialist at Huawei
August 1, 2021 - PresentMonitored daily campaign performance, making necessary adjustments such as updating banners, removing gifts, correcting disclaimer errors, and performing re-checks. Collaborated with a team of 10 to manage and optimize ongoing campaigns, focusing on two core applications: Outlook and SPiDER. Primary responsibility was to match Magento product content with corresponding items from competitors to ensure accurate product comparisons and catalog alignment.
Digital Product Specialist at Molson Coors GBS
December 20, 2022 - PresentMiddle point between content creation and content experience, managing all aspects of content launch to ensure a smooth and engaging user experience. Using Salsify, manage and enhance product content to drive consistency across digital channels (B2C and B2B). Writing code in Salsify to ensure seamless data flow with retailers' and distributors' requirements. Launching new products according to a set calendar and ensuring data accuracy across all channels for seasonal product launches.
Ecommerce Specialist at Huawei
August 1, 2021 - PresentCollaborated with a team of 10 to manage and optimize ongoing campaigns. Monitored daily campaign performance; updated banners; removed gifts; corrected display errors; performed re-checks. Managed the mobile app, configured app notifications, updated banners, added new components, refreshed content to foster organic growth. Published community articles to inform users about updates and offers. Configured promotional offers for new campaigns by updating prices, bundles, and gifts.
Spider Operator-Processing at eMAG
December 20, 2020 - PresentCollaborated with a team of 20 under the guidance of a team leader, focusing on two core applications: Outlook and Spider. Primary responsibility to map Mag products to corresponding items from competitor stores to ensure accurate product catalog alignment.
Education
Master's Degree in Project Management at Faculty of Communication and Public Relations, Bucharest University of Economic Studies
January 11, 2030 - October 13, 2025Bachelor's Degree in Public Administration and Management at Bucharest University of Economic Studies
January 11, 2030 - October 13, 2025Master's Degree - Project Management at Faculty of Communication and Public Relations, Bucharest University of Economic Studies
January 11, 2030 - October 13, 2025Bachelor's Degree - Public Administration and Management at Bucharest University of Economic Studies
January 11, 2030 - October 13, 2025Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education
Experience Level
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