Manager of Multichannel Campaigns at Interim Management

Drive consulting on content creation and analytics, established automated solutions into marketing workflows. Oversee daily marketing operations, campaign and lead management, and performance reporting via KPI dashboards. Lead and coach a global multichannel marketing team, building operational excellence and ensuring alignment with business goals.

Career Break / Professional Development at Personal & Professional Development

Took a planned career break to provide full-time care for a family member. Skills developed include project management, Scrum Master CSM, advancing expertise in management, machine learning while pursuing management studies, developing AI platform improving predictive analytics models for market insights and content generation.

Global Omnichannel & Digital Lead at Swedish Orphan Biovitrum (SOBI)

Defined and executed digital marketing strategy development roadmaps aligning with international strategy, digital partnership, directed cross-functional teams. Executed digital marketing campaigns across paid media, SEO, and social channels increasing digital engagement. Negotiated strategic partnerships with social media monitoring and compliance platforms. Achievement: Established digital launch readiness in top countries and increased face-to-face engagement by 26% while rolling out digital factory capabilities across business units.

Senior Manager Digital Marketing (Consultant) at Tillotts Pharma AG

Orchestrated digital channels, OTC e-commerce, developed social media campaigns focusing on awareness generation and lead nurturing. Conducted a digital capabilities and maturity assessment, then developed and implemented a roadmap for digital transformation execution. Achievement: Improved digital activities speed and decreased digital marketing platform costs by 30%.

Group Manager Multichannel Marketing EMEA at Boston Scientific

Created and executed regional marketing campaigns raising pain management awareness by 20%, directed web development, SEO strategies, and social media marketing campaigns. Build relationships with key stakeholders, media, sponsors, and patient advocacy groups. Achievement: Realized increase in digital interaction and customer engagement, established closed-loop marketing achieving engagement improvement.

Contractor Consultant at Roche

Relocation to Germany - Contractor role contributing to digital marketing initiatives during May–July 2019.

Manager of Multichannel Marketing at Vifor Pharma (now CSL Vifor)

Created digital factory governance model implemented across international markets, launched e-commerce platform optimizing customer conversion, established web factory and digital asset management systems for global deployment. Achievement: Launched campaigns achieving 30% reach increase, 25% unaided brand awareness improvement, and prescription intention; PM Society Digital Awards Silver.

Manager of Multichannel Campaigns at Interim Management

Drive consulting on content creation and analytics; established automated solutions into marketing workflows. Oversee daily marketing operations, campaign and lead management, and performance reporting via KPI dashboards. Lead and coach a global multichannel marketing team, building operational excellence and ensuring alignment with business goals.

Career Break / Professional Development at Zurich, CH

Took a planned career break to provide full-time care for a family member. Skills developed include project management, Scrum Master CSM, advancing expertise in management, machine learning while pursuing management studies, developing AI platform improving predictive analytics models for market insights and content generation.

Global Omnichannel & Digital Lead at Swedish Orphan Biovitrum (SOBI)

Defined and executed digital marketing strategy development roadmaps aligning with international strategy, digital partnership, directed cross-functional teams. Executed digital marketing campaigns across paid media, SEO, and social channels increasing digital engagement. Negotiated strategic partnerships with social media monitoring and compliance platforms. Achievement: Established digital launch readiness in top countries and increased face-to-face engagement by 26% while rolling out digital factory capabilities across business units.

Senior Manager Digital Marketing (Consultant) at Tillotts Pharma AG

Orchestrated digital channels, OTC e-commerce, developed social media campaigns focusing on awareness generation and lead nurturing. Conducted a digital capabilities and maturity assessment, then developed and implemented a roadmap for digital transformation execution. Achievement: Improved digital activities speed and decreased digital marketing platform costs by 30%.

Group Manager Multichannel Marketing EMEA at Boston Scientific

Created and executed regional marketing campaigns raising pain management awareness by 20%, directed web development, SEO strategies, and social media marketing campaigns. Build relationships with key stakeholders, media, sponsors, and patient advocacy groups. Achievement: Realized increase in digital interaction and customer engagement, established closed-loop marketing achieving engagement improvement.

Contractor Consultant at Roche

Relocation to Germany - Contractor Consultant (at Roche).