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Hi there! I’m Nicolas de Moraes Scarpi, a results-driven Growth Marketer with 6 years of experience, focused on Growth Strategies, CRM Marketing, and Product Marketing. I analyze data deeply and use creative problem solving to turn challenges into actionable plans that boost product performance. I can develop digital campaigns across multiple channels (CRM, email, push, in-app, ads) and understand the customer lifecycle to optimize learnings and drive growth. I enjoy collaborating with cross-cultural teams to craft go-to-market strategies and test hypotheses that lift product conversions. My strength lies in turning insights into measurable actions, prioritizing experiments, and steering multi-channel programs that align with business goals and profitability.…Hi there! I’m Nicolas de Moraes Scarpi, a results-driven Growth Marketer with 6 years of experience, focused on Growth Strategies, CRM Marketing, and Product Marketing. I analyze data deeply and use creative problem solving to turn challenges into actionable plans that boost product performance. I can develop digital campaigns across multiple channels (CRM, email, push, in-app, ads) and understand the customer lifecycle to optimize learnings and drive growth. I enjoy collaborating with cross-cultural teams to craft go-to-market strategies and test hypotheses that lift product conversions. My strength lies in turning insights into measurable actions, prioritizing experiments, and steering multi-channel programs that align with business goals and profitability.

Nicolas de Moraes Scarpi

Growth Marketer, Brand Strategist, Marketing Strategist, +3

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Hi there! I’m Nicolas de Moraes Scarpi, a results-driven Growth Marketer with 6 years of experience, focused on Growth Strategies, CRM Marketing, and Product Marketing. I analyze data deeply and use creative problem solving to turn challenges into actionable plans that boost product performance. I can develop digital campaigns across multiple channels (CRM, email, push, in-app, ads) and understand the customer lifecycle to optimize learnings and drive growth. I enjoy collaborating with cross-cultural teams to craft go-to-market strategies and test hypotheses that lift product conversions. My strength lies in turning insights into measurable actions, prioritizing experiments, and steering multi-channel programs that align with business goals and profitability.…Hi there! I’m Nicolas de Moraes Scarpi, a results-driven Growth Marketer with 6 years of experience, focused on Growth Strategies, CRM Marketing, and Product Marketing. I analyze data deeply and use creative problem solving to turn challenges into actionable plans that boost product performance. I can develop digital campaigns across multiple channels (CRM, email, push, in-app, ads) and understand the customer lifecycle to optimize learnings and drive growth. I enjoy collaborating with cross-cultural teams to craft go-to-market strategies and test hypotheses that lift product conversions. My strength lies in turning insights into measurable actions, prioritizing experiments, and steering multi-channel programs that align with business goals and profitability.

Available to hire

Hi there! I’m Nicolas de Moraes Scarpi, a results-driven Growth Marketer with 6 years of experience, focused on Growth Strategies, CRM Marketing, and Product Marketing. I analyze data deeply and use creative problem solving to turn challenges into actionable plans that boost product performance. I can develop digital campaigns across multiple channels (CRM, email, push, in-app, ads) and understand the customer lifecycle to optimize learnings and drive growth.

I enjoy collaborating with cross-cultural teams to craft go-to-market strategies and test hypotheses that lift product conversions. My strength lies in turning insights into measurable actions, prioritizing experiments, and steering multi-channel programs that align with business goals and profitability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Junior Marketing CRM Analyst at Will Bank

January 1, 2021 - October 13, 2025

Managed CRM tools (Infobip), focusing on communications automation, segmentation, and campaign personalization. After acquisition: credit card, billing, debit, transfers, and bill payments. Developed communications strategies and maintained relationship workflows, ensuring an efficient customer journey. Managed partner relationships and negotiated contracts for joint marketing campaigns.

Mid-level Product Marketing CRM [remote] at Will Bank

November 1, 2023 - October 13, 2025

Developed CRM tools (Infobip) focusing on communications automation, segmentation, and campaign personalization. Supported all company products after acquisition (credit card, billing, debit, transfers, and bill payments). Planned and executed communications strategies and maintained relationship workflows, ensuring an efficient customer journey. Managed partner relationships and negotiated contracts for joint marketing campaigns.

Senior Product Marketing at Will Bank

December 1, 2023 - Present

Development of product marketing strategies related to launches and incentives focused on credit profitability. Go-to-market strategy for the credit card product; led Black Friday campaigns, driving growth; resulted in significant increases in credit card spending through creative campaigns that emphasized card limits.

Founder at Trajo

January 1, 2025 - October 13, 2025

Trajo is a clothing brand founded in 2021. The concept focuses on pieces without prints, exploring different cuts, shapes, and fabrics. The brand is unisex, emphasizing concept-driven design and quality materials.

Mid-level Product Marketing CRM

November 1, 2023 - October 13, 2025

Developed product marketing strategies related to launches and incentives focused on credit profitability. Planned and executed go-to-market activities across major media channels (email, push, SMS, ads, app), leveraging propensity models to optimize customer behavior and profitability. Conducted A/B tests, analyzed results, and used Bayesian inference to validate conclusions. Built CRM workflows to support product launches and customer journeys, enhancing channel messaging and overall product performance.

CRM Analyst

January 1, 2021 - October 13, 2025

Managed CRM tools (Infobip), focusing on communications automation, segmentation, and campaign personalization. Served as the focal point for the customer journey post-acquisition, supporting multiple product lines (credit cards, billing, transfers, and payments). Developed communication strategies and maintained relationship workflows, ensuring efficient customer journeys and governance across CRM initiatives. Negotiated and managed partner relationships for joint marketing campaigns.