Nicolas de Moraes Scarpi
Hi there! I’m Nicolas de Moraes Scarpi, a results-driven Growth Marketer with 6 years of experience, focused on Growth Strategies, CRM Marketing, and Product Marketing.
About
Hi there! I’m Nicolas de Moraes Scarpi, a results-driven Growth Marketer with 6 years of experience, focused on Growth Strategies, CRM Marketing, and Product Marketing. I analyze data deeply and use creative problem solving to turn challenges into actionable plans that boost product performance. I can develop digital campaigns across multiple channels (CRM, email, push, in-app, ads) and understand the customer lifecycle to optimize learnings and drive growth.
I enjoy collaborating with cross-cultural teams to craft go-to-market strategies and test hypotheses that lift product conversions. My strength lies in turning insights into measurable actions, prioritizing experiments, and steering multi-channel programs that align with business goals and profitability.
- 5 years' experience
- Joined October 2025
Skills· 21
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Financial Services
- Software & Internet
- Media & Entertainment
- Professional Services
- Consumer Goods
- Other
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Work experience· 6 roles
Trajo is a clothing brand founded in 2021. The concept focuses on pieces without prints, exploring different cuts, shapes, and fabrics. The brand is unisex, emphasizing concept-driven design and quality materials.
Development of product marketing strategies related to launches and incentives focused on credit profitability. Go-to-market strategy for the credit card product; led Black Friday campaigns, driving growth; resulted in significant increases in credit card spending through creative campaigns that emphasized card limits.
Developed product marketing strategies related to launches and incentives focused on credit profitability. Planned and executed go-to-market activities across major media channels (email, push, SMS, ads, app), leveraging propensity models to optimize customer behavior and profitability. Conducted A/B tests, analyzed results, and used Bayesian inference to validate conclusions. Built CRM workflows to support product launches and customer journeys, enhancing channel messaging and overall product performance.
Education
Certifications and awards
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