I am Lorinda Massey, a promotions graphic designer with extensive experience in the publishing sector. I design and refine promotional assets, leveraging Adobe Creative Suite to drive brand visibility and audience engagement. I thrive in fast-paced, detail-oriented environments and excel at multitasking—whether collaborating with cross-functional teams on large campaigns or working independently. I am comfortable in both team-based and solo settings, and I enjoy helping clients achieve measurable results through thoughtful design and strategic visuals.…

Lorinda Massey

I am Lorinda Massey, a promotions graphic designer with extensive experience in the publishing sector. I design and refine promotional assets, leveraging Adobe Creative Suite to drive brand visibility and audience engagement. I thrive in fast-paced, detail-oriented environments and excel at multitasking—whether collaborating with cross-functional teams on large campaigns or working independently. I am comfortable in both team-based and solo settings, and I enjoy helping clients achieve measurable results through thoughtful design and strategic visuals.…

Available to hire

I am Lorinda Massey, a promotions graphic designer with extensive experience in the publishing sector. I design and refine promotional assets, leveraging Adobe Creative Suite to drive brand visibility and audience engagement.

I thrive in fast-paced, detail-oriented environments and excel at multitasking—whether collaborating with cross-functional teams on large campaigns or working independently. I am comfortable in both team-based and solo settings, and I enjoy helping clients achieve measurable results through thoughtful design and strategic visuals.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Promotions Department Graphic Designer at Publishers Development Corp.
October 1, 1997 - Present
Designed and executed monthly promotional campaigns for publications, enhancing brand visibility and audience engagement. Leveraged Adobe Creative Suite to produce and finalize over 60 digital and print assets annually, achieving a 30% reduction in project turnaround time. Collaborated with cross-functional teams to coordinate large-scale subscription mailing projects, ensuring timely delivery and brand consistency. Managed printing processes by requesting quotes, creating P.O.s, and overseeing press checks for quality assurance. Enhanced promotional collateral through strategic visual design, resulting in a significant increase in audience engagement.
Website Manager at Publishers Development Corp.
October 1, 1997 - Present
Managed up to 6 websites simultaneously, ensuring timely content updates and layout optimization. Collaborated with design teams for site redesigns and enhanced user experience across platforms. Implemented SEO strategies using Yoast to improve search rankings for all websites. Coordinated monthly advertising for 225+ advertisers, managing rotations to meet performance quotas; produced detailed monthly banner ad impression reports. Created product listings and variations for company store, resolving customer inquiries regarding downloads.
Promotions Department Graphic Designer at Publishers Development Corp.
October 1, 1997 - Present
Designed and executed monthly promotional campaigns for publications, enhancing brand visibility and audience engagement. Leveraged Adobe Creative Suite to produce and finalize over 60 digital and print assets annually, achieving a 30% reduction in project turnaround time. Collaborated with cross-functional teams to coordinate large-scale subscription mailing projects, ensuring timely delivery and brand consistency. Managed printing processes by requesting quotes, creating P.O.s, and overseeing press checks for quality assurance. Enhanced promotional collateral through strategic visual design, resulting in a significant increase in audience engagement.
Website Manager at Publishers Development Corp.
October 1, 1997 - Present
Managed up to 6 websites simultaneously, ensuring timely content updates and layout optimization. Collaborated with design teams for site redesigns and enhanced user experience across platforms. Implemented SEO strategies using Yoast to improve search rankings for all websites. Coordinated monthly advertising for 225+ advertisers, managing rotations to meet performance quotas; produced detailed monthly banner ad impression reports. Created product listings and variations for company store, resolving customer inquiries regarding downloads.

Education

Bachelor of Arts In Applied Arts & Sciences Art With Emphasis in Graphic Design at San Diego State University
January 11, 2030 - January 1, 1997
Bachelor of Arts in Applied Arts & Sciences Art With Emphasis in Graphic Design at San Diego State University, San Diego, CA
January 11, 2030 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level