Hi, I’m Tristan Saggese, a Nashville-based creative lead and freelance graphic designer with 6+ years of experience building cohesive brand systems, launching products, and crafting omnichannel campaigns for lifestyle and product brands. I thrive when collaborating across branding, product, and marketing to translate ideas into cohesive visual identities that resonate with audiences and drive measurable results. I enjoy guiding teams and clients from strategy through execution, turning concepts into packaging, identity, digital experiences, and marketing assets. I’m passionate about thoughtful storytelling, practical design systems, and delivering polished work on time and with clarity.

Tristan Saggese

Hi, I’m Tristan Saggese, a Nashville-based creative lead and freelance graphic designer with 6+ years of experience building cohesive brand systems, launching products, and crafting omnichannel campaigns for lifestyle and product brands. I thrive when collaborating across branding, product, and marketing to translate ideas into cohesive visual identities that resonate with audiences and drive measurable results. I enjoy guiding teams and clients from strategy through execution, turning concepts into packaging, identity, digital experiences, and marketing assets. I’m passionate about thoughtful storytelling, practical design systems, and delivering polished work on time and with clarity.

Available to hire

Hi, I’m Tristan Saggese, a Nashville-based creative lead and freelance graphic designer with 6+ years of experience building cohesive brand systems, launching products, and crafting omnichannel campaigns for lifestyle and product brands. I thrive when collaborating across branding, product, and marketing to translate ideas into cohesive visual identities that resonate with audiences and drive measurable results.

I enjoy guiding teams and clients from strategy through execution, turning concepts into packaging, identity, digital experiences, and marketing assets. I’m passionate about thoughtful storytelling, practical design systems, and delivering polished work on time and with clarity.

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Language

English
Fluent

Work Experience

Graphic Designer + Marketing Manager at Daytime Friends
July 1, 2021 - Present
Designed all content across print, social, and email to create a cohesive visual narrative. Designed and managed social media and email marketing strategies to foster a visually engaging experience, strengthen connections with the Daytime Friends community, and grow follower count to 60,000. Created a compelling marketing strategy for building wholesale business, leading to successful partnerships with 10+ retail locations. Developed the product line from concept to completion, overseeing manufacturing and product launch, and paid/organic marketing strategies.
Marketing & Design Manager at Omnivave Media
June 1, 2022 - October 13, 2025
Collaborated with cross-functional teams to develop visually compelling ad creative and ensuring alignment with brand identity and engagement with target audience. Designed visual identities and branding materials for clients across tech, hospitality, and lifestyle sectors, ensuring cohesive messaging across digital and print platforms. Created marketing collateral including pitch decks, social media assets, event signage, and packaging, optimizing for both aesthetic impact and functionality.
Marketing & Operations Administrator at Safire
July 1, 2021 - October 13, 2025
Created interactive visual sales and performance dashboards to support high-level decision-making by redesigning data capture and maintenance processes. Crafted streamlined marketing workflows, including reimagining invoicing and client intake processes for a more efficient and client-friendly experience. Developed and designed internal tools like a resource intranet, improving data collection and enhancing internal team collaboration.
Campus Ambassador and Tour Guide at UCLA Department of Undergraduate Admissions
January 1, 2017 - October 13, 2025
Guided groups of 30+ prospective students and families on comprehensive tours of the UCLA campus, presenting the university’s history, academics, and campus life. Managed organizational email and phone lines during the work week, scheduling tours for more than 11,000 annual clients. Participated in weekly informational panels for audiences of more than 300 guests.
Director of Outreach at KESem
August 1, 2017 - October 13, 2025
Over saw year-round events, including reunions, retreats, and year-end summer camps for more than 350 participating counselors and campers. Supervised camp registration process and managed all communications with external parties, including campers and families, donors, and national directors. Collaborated with a team of peers to hire, onboard and manage new team-members. Planned weekly meetings, organized annual fundraisers, and ideated future initiatives for the organization.
Graphic Designer + Marketing Manager at Daytime Friends
July 1, 2021 - Present
Designed all content across print, social, and email to create a cohesive visual narrative; designed and managed social media and email marketing strategies to foster a visually engaging experience, strengthen connections with the Daytime Friends community, and grow follower count to 60,000; created a compelling marketing strategy for building wholesale business, leading to successful partnerships with 10+ retail locations; developed the product line from concept to completion, overseeing manufacturing and product launch, and paid / organic marketing strategies.
Marketing & Design Manager at Omniwave Media
June 1, 2022 - October 13, 2025
Collaborated with cross-functional teams to develop visually compelling ads creatives, ensuring alignment with brand identity and audience engagement; designed visual identities and branding materials for clients across tech, hospitality, and lifestyle sectors, ensuring cohesive messaging across digital and print platforms; created marketing collateral including pitch decks, social media assets, event signage, and packaging, optimizing for both aesthetic impact and functionality.
Marketing & Operations Administrator at Safire
July 1, 2021 - October 13, 2025
Created interactive visual sales and performance dashboards to support high-level decision making by redesigning data capture and maintenance processes; crafted streamlined marketing workflows, including reimagining invoicing and client intake processes for a more efficient and client-friendly experience; developed and designed internal tools like a resource intranet, improving data collection and enhancing internal team collaboration.
Campus Ambassador and Tour Guide at UCLA Department of Undergraduate Admissions
January 1, 2017 - October 13, 2025
Guided groups of 30+ prospective students and families on comprehensive tours of the UCLA campus, presenting the university’s history, academics, and campus life; managed organizational email and phone lines during the work week, scheduling tours for more than 11,000 annual clients; oversaw and participated in weekly information panels for audiences of more than 300 guests.
Director of Outreach at Kesem (Camp Kesem)
August 1, 2017 - October 13, 2025
Oversaw year-long events, including reunions, retreats, and year-end summer camps for more than 350 participating counselors and campers; supervised camp pre-registration processes and managed all communications with external parties, including campers, families, donors, and national directors; collaborated with a team to hire, onboard and manage new team-members; planned weekly meetings, organized annual fundraisers, and ideated future initiatives for the organization.
Creative Lead at Daytime Friends
July 1, 2021 - Present
Lead cross-channel branding, product, and marketing initiatives; developed cohesive visual systems spanning print, social, email, and web; built and executed a wholesale marketing strategy, securing 10+ retail locations nationwide. Built social and email marketing strategies that grew the brand’s audience to 60,000+ followers while strengthening community engagement.
Marketing Manager at Omniwave Media
August 1, 2021 - June 1, 2022
Led visual strategy and creative execution for multi-channel marketing campaigns, partnering with strategists and media buyers to drive audience engagement and brand consistency. Designed and evolved brand identities for clients across tech, hospitality, and lifestyle; produced high-performing ad creative, pitch decks, and social assets; acted as a creative liaison between clients and internal teams.
Marketing & Operations Administrator at Safire
October 1, 2017 - July 1, 2021
Redesigned internal data capture and reporting processes, creating interactive sales and performance dashboards; led the modernization of marketing and operations workflows; designed and implemented internal tools including a centralized intranet; identified operational bottlenecks and translated complex processes into intuitive systems and visual frameworks.
Freelance Graphic Designer at Tristan Thomas Studio
June 1, 2024 - Present
Lead end-to-end freelance branding engagements, partnering closely with clients to develop brand books, logos, marketing assets, and product designs while managing scope, timelines, and deliverables to ensure strategic alignment and polished execution. Delivered cohesive brand systems—from strategy and identity to marketing and product design—balancing creative leadership, client communication, and project management.

Education

Bachelor of Arts in Life Sciences at Otis College of Art & Design
January 11, 2030 - January 1, 2017
Advanced Studies in Graphic Design (2 Year Degree) at Otis College of Art & Design
January 11, 2030 - October 13, 2025
Campus Ambassador and Tour Guide at UCLA Department of Undergraduate Admissions
January 1, 2014 - January 1, 2017
Bachelor of Arts in Life Sciences (Cum Laude) at Otis College of Art & Design
January 11, 2030 - January 1, 2017
Advanced Studies in Graphic Design (2 Year Degree) at Otis College of Art & Design
January 11, 2030 - October 13, 2025
Advanced Studies in Graphic Design (2 Year Degree) at Otis College of Art & Design
January 11, 2030 - January 1, 2026
Bachelor of Arts (Cum Laude) at UCLA
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet, Non-Profit Organization