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I'm Sinda Bouzir, a Product Designer with a psychology background and over five years of experience shipping intuitive digital products. I focus on UX/UI, research-driven decisions, and scalable design systems to create inclusive, accessible experiences. I thrive in cross-functional teams, turning research into pragmatic designs, patterns, and front-end-ready components that align with business goals while improving usability, accessibility, and conversion.…I'm Sinda Bouzir, a Product Designer with a psychology background and over five years of experience shipping intuitive digital products. I focus on UX/UI, research-driven decisions, and scalable design systems to create inclusive, accessible experiences. I thrive in cross-functional teams, turning research into pragmatic designs, patterns, and front-end-ready components that align with business goals while improving usability, accessibility, and conversion.

Sinda Bouzir

Product Designer, UX Designer, UI Designer, +2

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I'm Sinda Bouzir, a Product Designer with a psychology background and over five years of experience shipping intuitive digital products. I focus on UX/UI, research-driven decisions, and scalable design systems to create inclusive, accessible experiences. I thrive in cross-functional teams, turning research into pragmatic designs, patterns, and front-end-ready components that align with business goals while improving usability, accessibility, and conversion.…I'm Sinda Bouzir, a Product Designer with a psychology background and over five years of experience shipping intuitive digital products. I focus on UX/UI, research-driven decisions, and scalable design systems to create inclusive, accessible experiences. I thrive in cross-functional teams, turning research into pragmatic designs, patterns, and front-end-ready components that align with business goals while improving usability, accessibility, and conversion.

Available to hire

I’m Sinda Bouzir, a Product Designer with a psychology background and over five years of experience shipping intuitive digital products. I focus on UX/UI, research-driven decisions, and scalable design systems to create inclusive, accessible experiences.

I thrive in cross-functional teams, turning research into pragmatic designs, patterns, and front-end-ready components that align with business goals while improving usability, accessibility, and conversion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

French

Fluent

English

Fluent

Arabic

Fluent

Work Experience

Senior Product Designer at Nourish Hub

September 1, 2025 - September 1, 2025

Aligned stakeholders on a clear product direction and MVP scope, defining the vision through therapist workshops and JTBD segmentation, and prioritizing the service catalogue and booking flows. Led user research (interviews, competitive analysis) to convert insights into personas, journeys, and a clearer information architecture. Delivered an end-to-end booking experience with a responsive UI, strong CTAs, transparent pricing, and accessibility best practices to help users find and book the right service.

Senior UX/UI Designer at Keen Design

December 1, 2024 - December 1, 2024

Led end-to-end design for web and mobile across Healthcare, Wellbeing, Utilities, and FoodTech. Synthesized pain points from 10+ user interviews into a prioritized product backlog to guide roadmapping. Optimized information architecture and key flows to speed findability, reduce checkout friction, and clarify terminology and state transitions. Improved efficiency for 100+ planners through clearer guidance and role-based settings, and built a scalable design system to unify UI patterns and in‑product guidance.

UX Designer at TeamViewer

September 1, 2022 - September 1, 2022

Helped users reach what they need 35% faster by restructuring information architecture, redesigning key touchpoints, and improving navigation hierarchy and affordances. Maintained a scalable design system for quick build cycles and consistent quality across teams, supporting migration to Adobe Experience Manager. Reduced time-on-task and errors in core flows by refining journeys with developers and strengthening in-page guidance.

UX Engineer at Eggs Unimedia (Adobe Business Partner)

August 1, 2022 - August 1, 2022

Improved interaction quality and reduced UI bugs by implementing front-end features in HTML/CSS/JS, refining responsiveness, and sharpening visual feedback on key interactions. Made content easier and faster to find by revising navigation and information architecture, simplifying labels, and aligning structure with how users actually search. Cut task failures and simplified flows through usability testing, analyzing friction points, and iterating closely with developers.

UX Engineer at BMW Group

June 1, 2019 - June 1, 2019

Caught usability issues earlier and reduced handoff friction by creating interactive prototypes and validating key flows with users and stakeholders before development. Broadened device coverage and improved access for diverse users by designing responsive web templates aligned with accessibility guidelines and best practices.

Frontend Web Developer at Videri Concept GmbH

September 1, 2018 - September 1, 2018

Improved perceived performance and readability by building a responsive UI, refining components, and stabilizing layouts and interactions. Created a smoother end-to-end journey by enhancing existing touchpoints and removing visual and behavioral inconsistencies across screens.

Senior UX/UI Designer at Keen Design Utrecht

December 1, 2024 - December 1, 2024

Led end-to-end design for web/mobile in Healthcare, Wellbeing, Utilities and FoodTech. Synthesized pain points from 10+ user interviews into a prioritized product backlog. Accelerated findability by optimizing information architecture, auditing flows, and clarifying terminology and state transitions. Increased task efficiency for 100+ planners through clearer guidance and role-based settings. Built a scalable design system to improve UI consistency and in-product guidance.

UX/UI Designer at Keen Design Utrecht

September 1, 2022 - September 1, 2022

Led end-to-end design for web/mobile in Healthcare, Wellbeing, Utilities and FoodTech. (Note: duplicate in resume; consolidated in role above.)

UX Engineer at EGGS UNIMEDIA – Adobe Business Partner

August 1, 2022 - August 1, 2022

Improved interaction quality and reduced UI bugs by implementing front-end features in HTML/CSS/JS, fine-tuning responsiveness, and refining visual feedback. Improved findability by revising navigation and information architecture, simplifying labels, and aligning structure with how users search. Reduced task failures through usability testing and iterative improvements with developers.

Senior UX/UI Designer at Keen Design

September 1, 2022 - December 1, 2024

Led end-to-end design for web/mobile in Healthcare, Wellbeing, Utilities and FoodTech. Synthesized pain points from 10+ user interviews into a prioritized backlog. Accelerated findability and shortened the checkout-to-dispatch path by optimizing IA, auditing key flows, and clarifying terminology and state transitions. Increased task efficiency for 100+ planners through clearer guidance and role-based settings; built a scalable design system and strengthened in-product guidance.

UX Engineer at Eggs Unimedia (Adobe Business Partner)

July 1, 2019 - August 1, 2022

Improved interaction quality and reduced UI bugs by implementing frontend features in HTML/CSS/JS, fine-tuning responsiveness, and refining visual feedback on key interactions. Revisited navigation and IA to improve findability, conducted usability testing to reduce task failures, and clarified terminology and state transitions for smoother handoffs.

Frontend Web Developer at BMW Group

October 1, 2018 - June 1, 2019

Caught usability issues earlier and reduced handoff friction by creating interactive prototypes and validating key flows with users and stakeholders before development. Broadened device coverage and improved accessibility by designing responsive web templates and best practices.