Sinda Bouzir

Aligned stakeholders on a clear product direction and MVP scope, defining the vision through therapist workshops and JTBD segmentation, and prioritizing the service catalogue and booking flows. Led user research (interviews, competitive analysis) to convert insights into personas, journeys, and a clearer information architecture. Delivered an end-to-end booking experience with a responsive UI, strong CTAs, transparent pricing, and accessibility best practices to help users find and book the right service.

Led end-to-end design for web/mobile in Healthcare, Wellbeing, Utilities and FoodTech. Synthesized pain points from 10+ user interviews into a prioritized product backlog. Accelerated findability by optimizing information architecture, auditing flows, and clarifying terminology and state transitions. Increased task efficiency for 100+ planners through clearer guidance and role-based settings. Built a scalable design system to improve UI consistency and in-product guidance.

Led end-to-end design for web and mobile across Healthcare, Wellbeing, Utilities, and FoodTech. Synthesized pain points from 10+ user interviews into a prioritized product backlog to guide roadmapping. Optimized information architecture and key flows to speed findability, reduce checkout friction, and clarify terminology and state transitions. Improved efficiency for 100+ planners through clearer guidance and role-based settings, and built a scalable design system to unify UI patterns and in‑product guidance.