Hello, I’m Alison Steed, a journalist, editor and broadcaster specializing in personal finance. I spent nearly seven years on The Daily Telegraph’s personal finance desk, rising to deputy personal finance editor in 2004 before going freelance in 2006. Since then I’ve written for The Times, The Sunday Times, The Daily and Sunday Telegraph, The Daily and Sunday Express, and The Sun, and I’ve appeared on Sky News and BBC Radio 2. I was the financial journalist behind Channel 4’s Superscrimpers for its first five series, and I’ve collected eight writing awards including Personal Finance Journalist of the Year four times in a row, along with a Living Legend award for campaigning on long-term care for older people. Beyond journalism, I write website content and marketing material for major corporations, and I’ve helped with SEO and CMS-driven sites (WordPress, Joomla). I built MyMoneyDiva.com and worked on TheBusinessPowerhouse.com, among others. I’m also a triathlete and Level 2 British Triathlon Federation coach, running Tri Spirit Team with my partner and directing Tri Spirit Events. I’ve contributed to corporate writing and content strategy for clients like Aviva, Citigroup, Scottish Widows, PayPal, Allianz, Nationwide, and the FCA, and I’ve even written fiction. I love helping people and brands tell clear, effective financial stories.

Alison Steed

Hello, I’m Alison Steed, a journalist, editor and broadcaster specializing in personal finance. I spent nearly seven years on The Daily Telegraph’s personal finance desk, rising to deputy personal finance editor in 2004 before going freelance in 2006. Since then I’ve written for The Times, The Sunday Times, The Daily and Sunday Telegraph, The Daily and Sunday Express, and The Sun, and I’ve appeared on Sky News and BBC Radio 2. I was the financial journalist behind Channel 4’s Superscrimpers for its first five series, and I’ve collected eight writing awards including Personal Finance Journalist of the Year four times in a row, along with a Living Legend award for campaigning on long-term care for older people. Beyond journalism, I write website content and marketing material for major corporations, and I’ve helped with SEO and CMS-driven sites (WordPress, Joomla). I built MyMoneyDiva.com and worked on TheBusinessPowerhouse.com, among others. I’m also a triathlete and Level 2 British Triathlon Federation coach, running Tri Spirit Team with my partner and directing Tri Spirit Events. I’ve contributed to corporate writing and content strategy for clients like Aviva, Citigroup, Scottish Widows, PayPal, Allianz, Nationwide, and the FCA, and I’ve even written fiction. I love helping people and brands tell clear, effective financial stories.

Available to hire

Hello, I’m Alison Steed, a journalist, editor and broadcaster specializing in personal finance. I spent nearly seven years on The Daily Telegraph’s personal finance desk, rising to deputy personal finance editor in 2004 before going freelance in 2006. Since then I’ve written for The Times, The Sunday Times, The Daily and Sunday Telegraph, The Daily and Sunday Express, and The Sun, and I’ve appeared on Sky News and BBC Radio 2. I was the financial journalist behind Channel 4’s Superscrimpers for its first five series, and I’ve collected eight writing awards including Personal Finance Journalist of the Year four times in a row, along with a Living Legend award for campaigning on long-term care for older people.

Beyond journalism, I write website content and marketing material for major corporations, and I’ve helped with SEO and CMS-driven sites (WordPress, Joomla). I built MyMoneyDiva.com and worked on TheBusinessPowerhouse.com, among others. I’m also a triathlete and Level 2 British Triathlon Federation coach, running Tri Spirit Team with my partner and directing Tri Spirit Events. I’ve contributed to corporate writing and content strategy for clients like Aviva, Citigroup, Scottish Widows, PayPal, Allianz, Nationwide, and the FCA, and I’ve even written fiction. I love helping people and brands tell clear, effective financial stories.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Deputy Personal Finance Editor at The Daily Telegraph
December 31, 2006 - October 24, 2025
Journalist on The Telegraph's personal finance desk from 2000 to 2006, promoted to deputy personal finance editor in 2004 and contributing to coverage and policy discussions on consumer finance until 2006.
Freelance Journalist and Content Writer at Various outlets and corporate clients
November 1, 2006 - Present
Wrote for The Times, The Sunday Times, The Daily and Sunday Telegraph, The Daily and Sunday Express, and The Sun; produced website content and ghost-written articles for major corporations; advised on SEO and content strategy.

Education

Degree in Journalism at London College of Printing and Distributive Trades (now part of University of the Arts, London)
January 11, 2030 - October 24, 2025

Qualifications

Personal Finance Journalist of the Year (Association of British Insurers)
January 11, 2030 - October 24, 2025
Living Legend Award (Help the Aged)
January 11, 2030 - October 24, 2025

Industry Experience

Media & Entertainment, Financial Services, Professional Services

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate