Available to hire
Hi, I’m Parichit Sharma, a Product & Growth Marketing specialist based in Paris. I help B2B SaaS brands scale adoption and revenue through data-driven GTM strategies, multi-market localization, and ABM programs. Over the past five years, I’ve led full-funnel campaigns for global SaaS and influencer platforms, delivering measurable outcomes across Europe, the Middle East, Africa, and APAC. I thrive on turning market insights into compelling product positioning and cross-functional collaboration that fuels sustainable growth.
My strengths include designing onboarding experiences, building dashboards for forecasting, and partnering with Sales and Customer Success to accelerate pipeline and ARR. I’m fluent in English and comfortable with French, enjoy crafting GTM assets and demos, and love sharing learnings that help teams move faster and smarter.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Associate Digital Marketing Manager at GLOBAL BLUE
April 1, 2025 - October 13, 2025Achieved €250K revenue impact (+24.6% ROI) in Q1 2025 via omnichannel GTM campaigns (Google Ads, LinkedIn, email, and in-product), driving SaaS adoption across 50+ luxury retail partners. Onboarded 2,324 new users in one quarter through persona-based onboarding flows and newsletters, tested and optimised with KPIs and A/B experiments. Drove 7,500 new partner interactions by localising communications, landing pages, and UX content across six EMEA markets. Built multi-market dashboards and campaign scorecards tracking ROAS, CPA, CTR, and budget pacing, enabling data-driven forecasting and cross-channel optimisation with Sales and Marketing leads. Partnered with Sales and Customer Success to co-develop account-based marketing (ABM) campaigns for Chanel and Prada, delivering a 19% uplift in target-account engagement within one quarter.
Associate Product Marketing Manager at UPFLUENCE
October 1, 2024 - October 13, 2025Generated 480 new B2B leads (+7%) across France and DACH through GTM campaigns integrating paid media and persona-targeted outreach. Secured 623 new users, increasing product onboarding by 14.2% and improving CSAT by 4.3% in 6 months through automated CRM workflows, lifecycle messaging, and A/B tested campaigns. Conducted market research and competitive benchmarking that improved quarterly sales by 12%, adding €160K in revenue, and enhanced post-sales satisfaction by 15%. Launched 23 SaaS features in 6 months via GTM strategies spanning research, positioning, and Sales-Product coordination, resulting in adoption by 73 enterprise clients across France and the APAC region. Created 21+ GTM and sales enablement assets (demos, guides, newsletters, testimonial videos, and podcasts) that supported product positioning and increased content engagement by 25%.
Product & Growth Marketing Specialist at ARTH
February 1, 2023 - October 13, 2025Expanded brand presence to 200 sq. km in 11 months by leading full-funnel marketing campaigns (OOH, event activations, social media), building partnerships with NGOs and public institutions. Identified and delivered $500K in annual cost savings through competitor, regulatory, and production-flow analyses. Increased consumer trust in sustainable products by developing storytelling-led content strategies that reinforced eco-conscious positioning and earned the London Business School Real Innovation Award.
Associate Digital Marketing Manager at GLOBAL BLUE
April 1, 2025 - October 13, 2025Led omnichannel GTM campaigns across Google Ads, LinkedIn, email, and in-product channels, driving €250K revenue impact (+24.6% ROI) in Q1 2025 and accelerating SaaS adoption across 50+ luxury retail partners. Implemented persona-based onboarding flows and newsletters, onboarding 2,324 new users in a single quarter and conducting A/B tests to optimise KPIs. Localised communications, landing pages, and UX content across six EMEA markets resulting in 7,500 partner interactions. Built multi-market dashboards tracking ROAS, CPA, CTR, and budget pacing to enable data-driven forecasting. Partnered with Sales and CS to co-develop ABM campaigns for Chanel and Prada, achieving a 19% uplift in target-account engagement within one quarter.
Associate Product Marketing Manager at UPFLUENCE
October 1, 2024 - October 13, 2025Generated 480 new B2B leads (+7%) across France and DACH through integrated GTM campaigns blending paid media with persona-targeted outreach. Secured 623 new users and boosted onboarding by 14.2% while lifting CSAT by 4.3% in 6 months via automated CRM workflows and lifecycle messaging with A/B testing. Conducted market research and competitive benchmarking that increased quarterly sales by 12% (+€160K revenue) and improved post-sales satisfaction by 15%. Launched 23 SaaS features in 6 months through GTM strategies coordinating research, positioning, and Sales-Product alignment, driving adoption by 73 enterprise clients across France and APAC. Created 21+ GTM and sales enablement assets (demos, guides, newsletters, testimonials, videos) that boosted content engagement by 25%.
Product & Growth Marketing Specialist at ARTH
February 1, 2023 - October 13, 2025Expanded brand presence to 200 sq. km in 11 months by leading full-funnel marketing campaigns (OOH, event activations, social media), forging partnerships with NGOs and public institutions. Identified and delivered $500K in annual cost savings through competitor, regulatory, and production-flow analyses. Built storytelling-led content strategies that reinforced eco-conscious positioning and earned the London Business School Real Innovation Award.
Associate Digital Marketing Manager at GLOBAL BLUE
April 1, 2025 - October 13, 2025Achieved €250K revenue impact (+24.6% ROI) in Q1 2025 via omnichannel GTM campaigns (Google Ads, LinkedIn, email, and in-product), driving SaaS adoption across 50+ luxury retail partners. Onboarded 2,324 new users in one quarter through persona-based onboarding flows and newsletters, tested and optimised with KPIs and A/B experiments. Drove 7,500 new partner interactions in three months by localising communications, landing pages, and UX content across six EMEA markets. Built multi-market dashboards and campaign scorecards tracking ROAS, CPA, CTR, and budget pacing, enabling data-driven forecasting and cross-channel optimisation with Sales and Marketing leads. Partnered with Sales and Customer Success to co-develop account-based marketing (ABM) campaigns for Chanel and Prada, delivering a 19% uplift in target-account engagement within one quarter.
Associate Product Marketing Manager at UPFLUENCE
October 1, 2024 - October 13, 2025Generated 480 new B2B leads across France and DACH through GTM campaigns integrating paid media and persona-targeted outreach. Secured 623 new users, increasing product onboarding by 14.2% and improving CSAT by 4.3% in 6 months through automated CRM workflows, lifecycle messaging, and A/B tested campaigns. Conducted market research and competitive benchmarking that improved quarterly sales by 12%, adding €160K in revenue, and enhanced post-sales satisfaction by 15%. Launched 23 SaaS features in 6 months via GTM strategies spanning research, positioning, and Sales-Product coordination, resulting in adoption by 73 enterprise clients across France and the APAC region. Created 21+ GTM and sales enablement assets (demos, guides, newsletters, testimonial videos, and podcasts) that supported product positioning and increased content engagement by 25%.
Product & Growth Marketing Specialist at ARTH
February 1, 2023 - October 13, 2025Expanded brand presence to 200 sq. km in 11 months by leading full-funnel marketing campaigns (OOH, event activations, social media), building partnerships with NGOs and public institutions. Identified and delivered $500K in annual cost savings through competitor, regulatory, and production-flow analyses. Increased consumer trust in sustainable products by developing storytelling-led content strategies that reinforced eco-conscious positioning and earned the London Business School Real Innovation Award.
Associate Digital Marketing Manager at GLOBAL BLUE
April 1, 2025 - October 13, 2025Achieved €250K revenue impact (+24.6% ROI) in Q1 2025 via omnichannel GTM campaigns (Google Ads, LinkedIn, email, and in-product) driving SaaS adoption across 50+ luxury retail partners; Onboarded 2,324 new users in one quarter through persona-based onboarding flows and newsletters, tested and optimised with KPIs and A/B experiments; Drove 7,500 new partner interactions in three months by localising communications, landing pages, and UX content across six EMEA markets; Built multi-market dashboards and campaign scorecards tracking ROAS, CPA, CTR, and budget pacing, enabling data-driven forecasting and cross-channel optimisation with Sales and Marketing leads; Partnered with Sales and Customer Success to co-develop ABM campaigns for Chanel and Prada, delivering a 19% uplift in target-account engagement within one quarter.
Associate Product Marketing Manager at UPFLUENCE
October 1, 2024 - October 13, 2025Generated 480 new B2B leads (+7%) across France and DACH through GTM campaigns integrating paid media and persona-targeted outreach; Secured 623 new users, increasing product onboarding by 14.2% in 6 months through automated CRM workflows, lifecycle messaging, and A/B tested campaigns; Conducted market research and competitive benchmarking that improved quarterly sales by 12%, adding €160K in revenue, and enhanced post-sales satisfaction by 15%; Launched 23 SaaS features in 6 months via GTM strategies spanning research, positioning, and Sales-Product coordination, resulting in adoption by 73 enterprise clients across France and APAC; Created 21+ GTM and sales enablement assets (demos, guides, newsletters, testimonial videos, and podcasts) that supported product positioning and increased content engagement by 25%.
Product & Growth Marketing Specialist at ARTH
February 1, 2023 - October 13, 2025Expanded brand presence to 200 sq. km in 11 months by leading full-funnel marketing campaigns (OOH, event activations, social media), building partnerships with NGOs and public institutions; Identified and delivered $500K in annual cost savings through competitor, regulatory, and production-flow analyses; Increased consumer trust in sustainable products by developing storytelling-led content strategies that reinforced eco-conscious positioning and earned the London Business School Real Innovation Award.
Education
Master of Commerce at SRCC (University of Delhi)
January 1, 2015 - January 1, 2017MSc Marketing Management at Grenoble Ecole de Management
January 1, 2022 - January 1, 2025Bachelor of Commerce at MLNC (University of Delhi)
January 1, 2011 - January 1, 2014MSc. Marketing Management at Grenoble Ecole de Management
January 1, 2022 - January 1, 2025Master of Commerce at SRCC (University of Delhi)
January 1, 2015 - January 1, 2017Bachelor of Commerce at MLNC (University of Delhi)
January 1, 2011 - January 1, 2014MSc Marketing Management at Grenoble Ecole de Management
January 1, 2022 - January 1, 2025Master of Commerce at SRCC (University of Delhi)
January 1, 2015 - January 1, 2017Bachelor of Commerce at MLNC (University of Delhi)
January 1, 2011 - January 1, 2014MSc Marketing Management at Grenoble Ecole de Management
January 1, 2022 - January 1, 2025Master of Commerce at SRCC (University of Delhi)
January 1, 2015 - January 1, 2017Bachelor of Commerce at MLNC (University of Delhi)
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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