Imogen Culhaci

Senior Graphic Designer & Art Director at The Jojoba Company

Leading the art direction for all new product development launches and seasonal campaigns, from ideation to completion. Command and execution of brand photo-shoots, recruiting, directing and collaborating with retouchers, photographers, models and outside agencies. Video / photo shoots in-house when additional is required. Editing and direction of full length brand videos and producing short form video rushes for content purposes. Familiarised with colour grading, audio mixing and motion graphic effects. Creation of new company logo and brand guidelines across packaging, digital, social media, imagery, video, POS, presentations and Web Design. Responsible for developing both digital and printed assets aligned with TJC image, ensuring designs are high quality and in line with brand guidelines. Creating templates to reflect brand guidelines for use by the digital team and enhancing the quality of eDMs and digital graphics with animations and motion effects.

Creative Graphic Designer at Swanndri

Led creative direction across seasonal campaigns, and branded content for a heritage New Zealand lifestyle brand. Concepted and art directed photoshoots for e-commerce, social, and campaign use, aligning visual storytelling with brand identity. Created design assets for both wholesale and customer-facing channels, including retail signage, seasonal lookbooks, social media content, print materials, and digital campaigns. Produced seasonal print catalogues for the wholesale team, ensuring product presentation aligned with brand and commercial goals. Collaborated closely with marketing, e-commerce, and product teams to ensure cohesive brand execution across all touchpoints. Helped modernise and evolve Swanndri’s visual identity while maintaining a strong connection to its legacy and loyal audience. Balanced hands-on design work with high-level creative strategy, bringing clarity and consistency to fast-moving seasonal calendars.

Graphic Designer & Motion Editor at APG & CO - SABA & JAG

Creating seasonal style guides and creating templates to reflect this for use by the online team. Collaborating in creation of overall SABA brand guides, Tone of Voice, Prospecting Doc, Ad Hoc reports, Modern Slavery Doc. Contributing to marketing brainstorm sessions. Managing the time/energy challenges of working on two brands, never missed a deadline and consistently produce high quality work. Successful handover to new JAG graphic designer achieved, process went smoothly and resulted in benefit to both teams. Continued work in creating video assets for JAG while main workload focus shifted to SABA. Sales have been successful with the addition of animated graphics; Increased views on recent SABA video reels – some on par with UGC content views. SABA was the best performing brand out of the 3 within APG FY22 with the highest sales overall.

Lead Graphic Designer at BABYBOO Fashion

Management of design briefs; creating, maintaining and developing all digital content. Focused on monthly creative campaigns, BAU promotional design and sale advertising. Ensuring absolute adherence to brand identity, allowing that congruence to inform future creative content. Results from marketing manager showed my work to have resulted in both an increase in email revenue generation and subscriber base increase and open rates. TikTok videos under my direction consistently achieve viral interaction. Editing of audio and visual material with a focus on retouching campaign content. Designing textiles prints including repeat tiles, illustrations and logos for fashion design team. Interfacing with other sections of the business.

Graphic Designer at White Fox Boutique

Developing international communications across; Web Banners, EDMs, Social Media, Events, and Textiles/Illustrations with the Design Team. Designed and illustrated a shirt that sold out twice due to high online demand, alongside creating numerous custom textile patterns for seasonal collections. Creating printed promotional material (including metro bus adverts). Editing internal video and photography, assisting in content shoots.

Pre-press Graphic Designer at GH Packaging

Pre-press workflows, preparing packaging dielines, color proofs, and ensuring print-ready files. Collaborated with production and packaging teams to align with brand guidelines.

Founder & Creative Director at Nomad Studio

Founded and run a multidisciplinary studio working with international clients, with a strong focus on beauty, fashion, and lifestyle — as well as select projects in adjacent industries. Provide art direction, brand identity design, strategy, and visual storytelling for small businesses, independent creatives and international brands. Collaborate with clients internationally to develop brand systems that are adaptable, intentional, and emotionally resonant. Lead projects from concept to completion, including messaging, creative strategy, logo design, imagery and packaging. Offer extended services such as web design, content direction, and video production to support brands across all touchpoints. Partner with a wide range of businesses, from emerging founders to Diploma Of Graphic Design Open Colleges 2017-2019.

Animal Photographer & Social Media Manager at BlueGum Boarding Lodge

Captured animal photography and managed social media content strategy, engagement, and posting; produced visual assets and campaigns to grow online presence.

Event Photographer & Blog Content Writer at Rotary Club of Morisset

Event photography and blog content writing; covered community events and produced engaging posts for digital channels.