Hi, I’m Bronwyn Licence. I’m a results-driven Marketing & Digital Specialist with 5+ years of experience across agency, brand and nonprofit sectors. I specialise in paid media, programmatic and full-funnel campaign management, with a track record of managing up to $130k/month in media spend and delivering measurable growth across national brand campaigns, local area marketing and franchise environments. I excel at turning data into action - building integrated campaigns across Google, Meta, and programmatic channels; leading cross-channel tracking and reporting; and collaborating with partners and stakeholders to drive membership or lead generation. My toolkit includes GA4, GTM, Pixel tracking, content creation, and strong copywriting - able to align creative with brand voice across paid and organic channels. Based in Brisbane, I enjoy partnering with teams from agencies, brands and nonprofits to achieve ambitious objectives.

Bronwyn Licence

Hi, I’m Bronwyn Licence. I’m a results-driven Marketing & Digital Specialist with 5+ years of experience across agency, brand and nonprofit sectors. I specialise in paid media, programmatic and full-funnel campaign management, with a track record of managing up to $130k/month in media spend and delivering measurable growth across national brand campaigns, local area marketing and franchise environments. I excel at turning data into action - building integrated campaigns across Google, Meta, and programmatic channels; leading cross-channel tracking and reporting; and collaborating with partners and stakeholders to drive membership or lead generation. My toolkit includes GA4, GTM, Pixel tracking, content creation, and strong copywriting - able to align creative with brand voice across paid and organic channels. Based in Brisbane, I enjoy partnering with teams from agencies, brands and nonprofits to achieve ambitious objectives.

Available to hire

Hi, I’m Bronwyn Licence. I’m a results-driven Marketing & Digital Specialist with 5+ years of experience across agency, brand and nonprofit sectors. I specialise in paid media, programmatic and full-funnel campaign management, with a track record of managing up to $130k/month in media spend and delivering measurable growth across national brand campaigns, local area marketing and franchise environments.

I excel at turning data into action - building integrated campaigns across Google, Meta, and programmatic channels; leading cross-channel tracking and reporting; and collaborating with partners and stakeholders to drive membership or lead generation. My toolkit includes GA4, GTM, Pixel tracking, content creation, and strong copywriting - able to align creative with brand voice across paid and organic channels. Based in Brisbane, I enjoy partnering with teams from agencies, brands and nonprofits to achieve ambitious objectives.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Marketing Coordinator at Lede Event Marketing
January 1, 2024 - October 14, 2025
Led event marketing for the 2024 Sydney Seniors Expo, managing stall presence, third‑party platforms, and partner content to drive engagement.
Marketing Assistant at Surfrider Foundation
January 1, 2021 - October 14, 2025
Collaborated with stakeholders, including Qantas and media agencies, to support ocean sustainability initiatives; organised events and strengthened project management and partnerships.
Performance Specialist (Digital Marketing) at News Corporation
January 1, 2023 - October 14, 2025
Managed cross‑functional programmatic and display campaigns; tracked performance, created insights, and delivered recommendations to optimise ROI.
Digital Campaign Manager (Contract) at News Corporation
January 1, 2025 - October 14, 2025
Led end‑to‑end paid media campaigns; optimized budgets, improved ROAS, and managed key accounts (Fiji Airways, Chemist Warehouse, The Good Guys); implemented placements in Google Ads Manager and tag troubleshooting to prevent ad artifacts.
Sales Executive Graduate at Outbrain
January 1, 2022 - October 14, 2025
Built relationships with media agencies and stakeholders to shape content strategy and drive demand.
Marketing Assistant at Surfrider Foundation
December 31, 2021 - October 14, 2025
Collaborated with stakeholders, including Qantas and media agencies, to support ocean sustainability initiatives. Organized events, enhancing project management and partnerships skills.
Sales Executive Graduate at Outbrain
December 31, 2022 - October 14, 2025
Built relationships with media agencies and stakeholders to shape content strategy and support demand generation and digital growth.
Performance Specialist at News Corporation
December 31, 2023 - October 14, 2025
Managed cross-functional programmatic and display campaigns, including a three-month Trade Desk campaign for Fiji Airways; developed KPIs and optimized to maximize ROI.
Digital Campaign Manager at News Corporation
December 31, 2025 - October 14, 2025
Contract role (2024–2025). Led end-to-end paid media campaigns, partnered with platform and creative teams, implemented tracking pixels, optimized bid strategies to achieve a 70% click-to-sale rate, 25% below CPA targets, and 4.5x ROAS.
Digital Marketing Specialist at Fitness & Lifestyle Group (Jetts NZ)
September 1, 2025 - February 1, 2026
Managed $130k/month in media spend across Google, Social, TikTok and Display; oversaw end-to-end execution, optimisation and reporting. Led digital strategy for product launches and seasonal campaigns, driving membership acquisition and retention during peak periods. Developed and executed full-funnel paid media across national and local area marketing channels to support franchise network growth.
Digital Campaign Manager (Contract) / Performance Specialist at News Corp Australia
January 1, 2022 - December 1, 2025
Directed B2C paid media for Key Accounts and SMBs - managing $10k–$50k/month budgets across Social and Programmatic with consistent above-benchmark ROAS. Led cross-channel tracking, pixel implementation and performance reporting; delivered data-backed optimisation across targeting, bidding and creative.
Marketing Coordinator at BaptistCare
January 1, 2023 - December 1, 2024
Delivered integrated NSW/ACT campaigns across print, OOH and video; led all marketing for the 2024 Sydney Seniors Expo including on-site execution and partner coordination.

Education

Bachelor of Communications (Media), Marketing & Advertising major at University of Wollongong
January 11, 2030 - October 14, 2025
B.Communication (Media) - Marketing & Advertising Major at University of Wollongong, Australia
January 11, 2030 - May 24, 2026
B.Communication (Media) - Marketing & Advertising Major at University of Wollongong, Australia
January 11, 2030 - May 24, 2026
B.Communication (Media) - Marketing & Advertising Major at University of Wollongong
January 11, 2030 - May 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Software & Internet, Healthcare, Retail