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I am excited to apply for the Digital Marketing Specialist position. With over 15 years of experience managing data-driven digital initiatives in e-commerce and IT, I bring a strong combination of analytical expertise and marketing strategy. Having completed a professional training in SEM (SEO, SEA, SMO), I have a solid understanding of acquisition levers across channels and have successfully applied them to performance projects — notably at Cdiscount, where I led initiatives that increased acquisition by 10% and retention by 5%. My background as a Project Director has also equipped me with a unique ability to coordinate creative, technical, and data teams to deliver measurable marketing results. I am comfortable both designing strategy and managing campaign performance through analytics platforms such as Power BI, Google Analytics, and Adobe Analytics. Twine’s mission to empower creators in an AI-driven world resonates with my own approach: data-driven, innovative, and results-oriented. I am eager to bring this mindset to your marketing operations and contribute to your growth.…I am excited to apply for the Digital Marketing Specialist position. With over 15 years of experience managing data-driven digital initiatives in e-commerce and IT, I bring a strong combination of analytical expertise and marketing strategy. Having completed a professional training in SEM (SEO, SEA, SMO), I have a solid understanding of acquisition levers across channels and have successfully applied them to performance projects — notably at Cdiscount, where I led initiatives that increased acquisition by 10% and retention by 5%. My background as a Project Director has also equipped me with a unique ability to coordinate creative, technical, and data teams to deliver measurable marketing results. I am comfortable both designing strategy and managing campaign performance through analytics platforms such as Power BI, Google Analytics, and Adobe Analytics. Twine’s mission to empower creators in an AI-driven world resonates with my own approach: data-driven, innovative, and results-oriented. I am eager to bring this mindset to your marketing operations and contribute to your growth.

Alexandre Bouzaid

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I am excited to apply for the Digital Marketing Specialist position. With over 15 years of experience managing data-driven digital initiatives in e-commerce and IT, I bring a strong combination of analytical expertise and marketing strategy. Having completed a professional training in SEM (SEO, SEA, SMO), I have a solid understanding of acquisition levers across channels and have successfully applied them to performance projects — notably at Cdiscount, where I led initiatives that increased acquisition by 10% and retention by 5%. My background as a Project Director has also equipped me with a unique ability to coordinate creative, technical, and data teams to deliver measurable marketing results. I am comfortable both designing strategy and managing campaign performance through analytics platforms such as Power BI, Google Analytics, and Adobe Analytics. Twine’s mission to empower creators in an AI-driven world resonates with my own approach: data-driven, innovative, and results-oriented. I am eager to bring this mindset to your marketing operations and contribute to your growth.…I am excited to apply for the Digital Marketing Specialist position. With over 15 years of experience managing data-driven digital initiatives in e-commerce and IT, I bring a strong combination of analytical expertise and marketing strategy. Having completed a professional training in SEM (SEO, SEA, SMO), I have a solid understanding of acquisition levers across channels and have successfully applied them to performance projects — notably at Cdiscount, where I led initiatives that increased acquisition by 10% and retention by 5%. My background as a Project Director has also equipped me with a unique ability to coordinate creative, technical, and data teams to deliver measurable marketing results. I am comfortable both designing strategy and managing campaign performance through analytics platforms such as Power BI, Google Analytics, and Adobe Analytics. Twine’s mission to empower creators in an AI-driven world resonates with my own approach: data-driven, innovative, and results-oriented. I am eager to bring this mindset to your marketing operations and contribute to your growth.

Available to hire

I am excited to apply for the Digital Marketing Specialist position. With over 15 years of experience managing data-driven digital initiatives in e-commerce and IT, I bring a strong combination of analytical expertise and marketing strategy.

Having completed a professional training in SEM (SEO, SEA, SMO), I have a solid understanding of acquisition levers across channels and have successfully applied them to performance projects — notably at Cdiscount, where I led initiatives that increased acquisition by 10% and retention by 5%.

My background as a Project Director has also equipped me with a unique ability to coordinate creative, technical, and data teams to deliver measurable marketing results. I am comfortable both designing strategy and managing campaign performance through analytics platforms such as Power BI, Google Analytics, and Adobe Analytics.

Twine’s mission to empower creators in an AI-driven world resonates with my own approach: data-driven, innovative, and results-oriented. I am eager to bring this mindset to your marketing operations and contribute to your growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Fluent

Work Experience

Senior Project Manager at EFOR

June 1, 2025 - Present

Service Transformation Leadership: Steering the transition of an engineering service center from a time & material model to a fixed-price commitment, ensuring quality continuity (GxP, ISO) and operational excellence. Team Mentorship & Development: Coaching project managers and coordinators to standardize delivery processes and enhance collective performance.

Director of Consulting Services at CGI

January 1, 2025 - October 14, 2025

Transformation & P&L Management: Managed a profit center (P&L €11M/year), leading a team of 10 consultants and project managers on transformation assignments for clients like Stellantis. Solution Development & Strategic Consulting: Led commercial proposals and responses to public tenders, including the design of digital transformation and data strategy solutions. Technology Architecture Implementation: Directed the delivery of solution integration projects (Build €3M, Run €5M) on a fixed-price basis, ensuring alignment with business needs and the target architecture.

Product Owner Expertise UX then Data Loyalty Manager at CDISCOUNT

January 1, 2019 - October 14, 2025

Designed and optimized data-driven marketing campaigns (+10% customer acquisition, +5% retention). Created and analyzed performance dashboards (Power BI, Google Analytics) to track ROI and inform marketing strategy. Led cross-functional Scrum team (7 people) to enhance UX/UI and conversion rates through A/B testing and targeted content. Contributed to the development of email and loyalty marketing programs (1.5M subscribers).

Shipping Manager at CDISCOUNT

January 1, 2015 - October 14, 2025

Pricing management: price of fees for both Discount and Marketplace (+350K€ generated). Product Offering Management: Improved the web conversion rate through optimized product offerings. Partnerships: Managed relationships with transport partners to build commercial event.

Product Manager at DOCAPOST

January 1, 2011 - October 14, 2025

Marketing product: Portfolio of 3.4M€. Specification management: Drafted functional and general specifications for electronic voting, mail outsourcing, and electronic registered mail. Leadership: Led steering committee meetings with technical teams, partners, and management. Project Monitoring: Oversaw project planning and follow-up.

Product Manager at LE COQ SPORTIF

January 1, 2008 - October 14, 2025

Market Research & Benchmarking: Conducted market studies to validate the sports product line and investment needs. Product Development: Worked with the design office to create technical specifications for products. Event Marketing & Branding: Led event-driven marketing operations, including briefing creative agencies for street marketing campaigns, designing POS materials.